It’s not about money for the unlikely US Open finalists Leylah Fernandez and Emma Raducanu. But the money certainly won’t hurt.
Prior to the tournament, Fernandez had earned $ 786,772 in official prize money during her brief career. Raducanu had made $ 303,376 in her even shorter career, the majority of it from reaching the fourth round at Wimbledon on her Grand Slam debut in July.
These numbers will change dramatically. Today’s winner will receive $ 2.5 million and runner-up will receive $ 1.25 million. Those numbers don’t take into account the sponsorship and other commercial deals Canadian Fernandez and Briton Raducanu are most likely to sign due to their high profile runs in New York.
Ahead of the final, Raducanu said that their biggest title to date was won two years ago at a tournament in India where the total prize money was $ 25,000. The total budget for the US Open this year: $ 57.5 million.
Regarding Raducanu, Tim Crow, a sports marketing consultant, told The Guardian that “since Lewis Hamilton’s Formula One breakthrough, he has not received as many calls from customers, big brands interested in them. If she wins she’ll become one of the hottest traits in British sport, if not the hottest. ”
Tennis has a worldwide fan base, but Raducanu and Fernandez’s multicultural backgrounds could add to their global appeal. Raducanu was born in Canada and has a Romanian father and a Chinese mother. Fernandez’s mother’s parents immigrated to Canada from the Philippines, and her father was born in Ecuador.