Tom Brady launching NFT firm, bringing collectively prime names in sports activities, leisure, vogue and popular culture

tom-brady-buccaneers-mvp.jpgMike Ehrmann / Getty Images

Future Hall of Famer Tom Brady does more than just win Super Bowls these days. The seven-time champion is also trying to become a winner in the business world. He already owns a range of workout apparel, equipment, supplements and groceries and is moving to another company. Brady is launching a non-fungible token or NFT platform called Autograph, according to a representative from TB12.

The company will bring together some of the biggest names in sports, entertainment, fashion and pop culture and work with the creators to create unique digital collectibles. NFTs will also have an autograph with the goat itself.

If eye emoji is seen as confirmation of the news, Brady confirmed the announcement on Twitter Tuesday night.

Co-founder and CEO of Autograph Dillon Rosenblatt spoke to CNN about the company. “Autograph will bring some of the world’s best-known names and brands together with world-class digital artists to develop, create, and market NFTs and breakthrough experiences for a community of fans and collectors,” he said.

NFTs have grown in popularity lately and Brady is joining in. NFTs are digital files with a unique identity based on a blockchain, the authenticity of which can be verified.