Thrill One Sports & Entertainment, the world’s largest independent action sports organization that brings together Nitro Circus, Street League Skateboarding (SLS), Nitro Rallycross and Thrill One Media, announced today Steven Clause becomes the company’s chief marketing and communications officer. Ziff will be responsible for Thrill One’s traditional marketing and communications functions, overseeing touring, consumer product and athlete development. He will report to CEO Joe Carr and will be based in Thrill One’s new headquarters in Costa Mesa, CA, starting April.
Ziff will join Thrill One from Los Angeles Chargers, where he has served as Senior Vice President and Chief Marketing Officer since 2019. Ziff is responsible for the team’s commercial initiatives that include marketing and creative services, ticket sales, business intelligence, content creation and content creation, production, fan experience and branded entertainment, digital, broadcast and merchandising. Ziff also led an acclaimed branding of the franchise and helped revitalize the business, resulting in increased growth in both season ticket and suite sales when the team moved to their new Los Angeles home, SoFi Stadium . The NFL recognized his visionary leadership by appointing him to its CMO Steering Committee, the league’s marketing decision-making body.
“We are thrilled to have Steve at Thrill One in such a transformative time for the company,” said Joe Carr. “With our increased production volumes and the upcoming return of live events, we are fortunate to add such a respected and accomplished leader to the team. Thrill One’s audience is our greatest asset and Steve is the ideal manager to drive engagement and accelerate growth in our brand portfolio. His decision to join Thrill One speaks volumes about the opportunities that lie ahead in the world of action sports and exciting entertainment. “
Ziff brings almost 15 years of marketing and branding expertise in sports and entertainment to Thrill One. Prior to his leadership role at Chargers, Ziff led the creation and development of all commercial marketing, content and production initiatives for the Washington Football team as Senior VP / CMO. From 2014 to 2018, Ziff was vice president of marketing and digital media for the Jacksonville Jaguars and their newly formed entertainment company Bold Events. There he led the development of all marketing, digital, creative, experience and advertising strategies for NFL football as well as live stadium and amphitheater events. Ziff also held leadership positions in Major League Baseball with the San Diego Padres and in the National Hockey League with Florida Panthers Hockey Club / Sunrise Sports & Entertainment.
“I’m excited to join such a dynamic and exciting company and look forward to working with an exceptionally talented management team,” said Steven Ziff. to reach and entertain a passionate community of millions of action sports fans around the world. “
Ziff will join Thrill One Sports & Entertainment as the company expands both its live events calendar and its original program. Two weeks ago, Nitro Rallycross announced the expansion of its first championship series, while MTV last month announced the renewal of “Deliciousness” in season two, the spin-off of Rob Drydek’s hit “Ridiculousness” (which also debuts new episodes) ). Thrill One will also deliver the action sports event of the year with Nitro World Games and in February will announce the first wave of international competitors to compete against each other at Suncorp Stadium in Brisbane on October 23 and 24. With continued momentum and upcoming tour announcements from both Nitro Circus Live and SLS World Tour, Thrill One Sports & Entertainment will further consolidate its position as the largest platform and most advanced provider in action sports in 2021.
About Thrill One Sports & Entertainment:
Thrill One Sports & Entertainment is a next generation content company that lives in the field of tension between sport, entertainment and lifestyle and combines the resources of Nitro Circus, Street League Skateboarding (SLS), Nitro Rallycross and Thrill One Media. Thrill One is a multimedia platform founded in 2020 dedicated to creating breathtaking action sporting events and original content powered by the bravest athletes, talents and brands for exciting entertainment. With over 40 million followers on several brand pages and channels, Thrill One Sports & Entertainment also offers one of the largest social target groups in action sports. Go to thrillone.com for more information.