Tom Brady may have just finished a record-breaking seventh Super Bowl championship, but he’s not the king of NFL Instagram – neither is younger and talented Chiefs quarterback Patrick Mahomes.
The NFL player who makes the most money per sponsored Instagram post is actually not a quarterback but a broad recipient.
Cleveland Browns star receiver Odell Beckham Jr. makes more per sponsored post on Facebook
FB, + 2.75%
Platform than any other NFL player. Beckham makes $ 58,699 per post, according to data from Pickswise Instagram Rich List.
Odell Beckham Jr. makes more per sponsored Instagram post than any other player in the NFL.
While Beckham has been plagued by injuries in the NFL for the past couple of years, his popularity is still going strong. He has the Most of any NFL player’s Instagram followers are 14.3 million, followed by Tom Brady at 9.5 million.
Pickswise’s calculations are carried out via the social marketing company Hypeauditor, which uses the API (Application Programming Interface) to determine follower numbers, engagement rate and usage and to analyze previously paid posts, the website said MarketWatch. Where available, information from a player agent was used to further solidify the per-post data.
Odell Beckham Jr.’s salary for the 2021 NFL season is $ 15.7 million, the 44th highest mark in the NFL and the eighth highest for wide receivers Spotrac. That equates to roughly $ 981,200 per game for Beckham – he would have to post 17 sponsored posts on Instagram to match the amount he would make for an NFL game.
Beckham, 28, is a three-time NFL Pro Bowler and former Rookie of the Year. He has exceeded the 1,000-yard mark five times in his career.
Odell Beckham Jr. and his representative did not respond to a request for comment on this story.
Overall, NFL players make significantly less money than NBA players per sponsored Instagram post. Lakers Star LeBron James makes $ 300,850 per sponsored Instagram post, followed by Stephen Curry, the guardian of the Golden State Warriors, who makes $ 155,100.
LeBron James dominates NBA revenue on and off the pitch.
James’ merit by post is still a long way off Cristiano Ronaldo who makes $ 975,000 per sponsored post;; He’s the top professional athlete on Instagram.