Have you ever bought an item of clothing based on a photo of a model only to find that it just doesn’t fit you? It’s hard to guess whether something looks good on you or not based on how it looks on another body, especially if it’s shaped differently than yours. Mys Tyler – a new online shopping and body positivity app – wants to change that.
“Until now, women had to imagine what clothes would look like themselves only to try them on with a shockingly low success rate,” says founder and CEO Sarah Neill in a statement.
She was living in New York when she came up with the idea for Mys Tyler in 2014. Last year she quit her job and returned to Sydney to finally launch the app with the aim of helping women make informed shopping decisions and create an inclusive fashion community. The app has already been downloaded over 83,000 times in 100 countries.
It works by connecting users with women of similar size, fit, proportions, and overall appearance so that they can be inspired by the style and purchase the same flattering items for themselves.
A body quiz asks for personal details like height, age, typical dress and bra size, and even skin tone, and a fit algorithm uses the data to compare you to others who share your characteristics and physique.
You can then “follow” women whose style you like and enjoy a personalized feed of outfit suggestions from women who look like you. Use it for simple inspiration – “maybe I should try flowing dresses too” – or to buy the exact same piece thanks to a direct buy feature that connects you directly to stores and retailers.
You can also sign up as a contributor, post outfits with captions, part information and styling tips, and links to individual items that are still available online – and you can even earn commissions on your suggestions.
“There are millions of women around the world who look like you, love to shop, and know what clothes are best for your body,” says Neill. “We’ll help you find it.”
While Mys Tyler’s main concerns are body positivity, self-confidence, and inclusivity, it also helps the environment by minimizing the waste and carbon footprint that comes with all of these returns.