Over twenty years after the founding of Pandora‘s first charm bracelet – the now groundbreaking Pandora Moments bracelet – the Danish brand opens up new and exciting ways to wear their beloved charms.
The concept, dubbed the “Wearing Occasions” collection, is as simple as it is elegant, expanding the potential of charms beyond wrists to necks, ears and beyond. Think of earrings and necklaces, but also bag chains, key rings and charm holders. True to its shape, it builds on Pandora’s tradition of collecting, curating, and conveying something profound and meaningful.
“We tell our personal stories through our charms and how we wear them,” say Francesco Terzo and A. Filippo Ficarelli, VP Creative Directors at Pandora. “These new unique styles bring our charm to unexpected places.”
Of course, it depends on how you wear them. The Danish jewelry brand has got three new “muses” for inspiration, including Georgia May Jagger, Larsen Thompson and Tasya van Ree, who have been Pandora ambassadors since 2019. To the starry new faces belong Gossip Girl star Evan Mock, Model and diversity champion Precious Lee, and model and artist Cici Xiang.
“I bought a Pandora bracelet years ago when I was in Paris at Easter,” Xiang tells me, referring to her most valuable piece of jewelry. “I had dreamed of visiting Paris for so long and when I got there I decided to give myself a bracelet with a beautiful one Charm of the Eiffel Tower thereon.”
Since more charms have been added, Xiang – who prefers gold over silver or rose gold – wears her charms like wearable works of art. “It has become a personal diary,” she explains, pointing out the milestones as well as the everyday moments that she marks. “I bought a twenty-first celebration tag for my birthday, a nice tag with a cat tag when I adopted my kitten, and a tag with the letter C on it [for Cici] even. I like to combine them on my bracelet for different moods and events. “
Events and travel may be tight lately due to the pandemic, but the art historian and former model maintains a rather positive outlook as the world reopens. In 2019 she founded her own non-profit art education project, CforABCaiming to make art more accessible. “I’m looking forward to learning more about Chinese contemporary art and its market, and to imparting more art knowledge to my fans,” she explains.
In the meantime, however, inspired by the launch of the new collection, I’ve asked her to share her favorite pieces and style tips for wearing.
“I love the hoop earrings and I have all three colors. They’re so chic even without the extra charms, but I also like how they’re easy to change. I can add up to three stimuli to each. “
A sexy note
“Instead of wearing earrings, I sometimes wear my new charm holders on jeans, which look very sexy.”
A charming tip
“And when I’m not wearing jeans, I also like the bag charm, which is a pleasure.”
Your most enchanting possession
“I like this bracelet because it’s super chic and goes with all styles and dresses.”
A minimalist keepsake
“I like the minimalist look of Murano and this charm is available in different colors.”
Your Star Wars favorite
“I’m a huge Star War fan, so the Grogu charm is a must in my book.”
Your sign of hope
“I am a traveler, I love to explore the world. At the moment, traveling is not as easy as it used to be and although I really miss it, for me this charm is a sign of hope. It reminds me that the world is getting better and we will see each other soon. “