VPM Media Corp. purchases Type Weekly

The weekly Richmond was closed by its owner in September


November 18, 2021


Richmond’s Style Weekly ended on September 8, 2021 but was bought by VPM Media Corp., the parent company of public television and radio station VPM.

VPM Media Corp., the parent company of the Richmond-based public television and radio broadcaster VPM, announced Thursday that it has acquired Style Weekly, the Richmond publication that was bought by owner Alden Global Capital in September after nearly 39 years in print has been closed .

Financial terms were not disclosed, and a VPM spokesperson said he couldn’t say which former Style employees would be returning to the release. According to VPMs Notice, In the coming weeks, VPM will resume publishing art and culture and the local calendar of events on StyleWeekly.com and its Facebook, Instagram and Twitter accounts while evaluating the future of print publishing.

“This acquisition not only represents a strategic opportunity for VPM, it is also an opportunity for nonprofit media to innovate and experiment with new business models that could determine the future of local journalism,” said Jayme Swain, President and CEO of VPM , in a statement.

Style published its own announcement on Thursday Twitter: “With the support of VPM and its talented employees, we are ready to go back to work. You should start seeing stories on our website and social media channels from mid-December. “

Style was sold in 2018 by Norfolk-based Landmark Communications Inc. to Tribune Publishing Co. (then known as Tronc Inc.) along with The Virginian Pilot and Inside Business for $ 34 million. In May, Tribune Publishing was bought by hedge fund Alden Global Capital for $ 633 million. In September, Style Editor-in-Chief Brent Baldwin announced on Facebook that the September 8th issue of Style, already on the stands, would be the final. Started as a monthly publication in 1982, Style was later a free weekly newspaper that Richmond dealt with with its sale to Landmark from 1984 onwards.

It was known as an alternative to the two daily Richmonds newspapers – the Richmond Times-Dispatch and the now-defunct Richmond News Leader – and focused on the city’s food, arts and entertainment scenes. In the years that followed, Style also built a reputation for photojournalism and hard news, as well as popular “You’re Very Richmond If” and “Best of Richmond” features.

“Style Weekly has been an integral part of Richmond’s culture for nearly 40 years,” said Steve Humble, VPM’s chief content officer, in a statement. “Over the next six to eight months, we’ll take the time to listen to readers as we develop a long-term strategy and determine how Style Weekly can best serve the community.”

This is a breaking news item that will be updated.

Editor’s Note: Lori Collier Waran, editor of Virginia Business Associate, editor Richard Foster, art director Joel Smith, graphic designer Kira Jenkins, and account manager Toni McCracken have all previously worked at Style Weekly.