China bookstore growth fueled by visible enchantment, social media visitors

Visitors take photos and read books in Shenzhen on November 13, 2021 at a Zhongshuge bookstore, a chain known for interior design.

VCG | Visual China Group | Getty Images

BEIJING – Social media is so important to Chinese consumer goods companies that visual appeal tends to be a priority for a number of new bookstores.

Elaborate interior designs – sometimes reinforced by mirrors – not only have caught the attention of “Architectural Digest” but also young Chinese looking for new experiences.

“The Chinese consumer, especially the post-90s [generation]”They want convenience, they want new things,” said Derek Deng, partner at Shanghai-based Bain & Co. who heads the company’s consumer goods practice in Greater China.

“They covet the products [that] not only satisfying their functional needs, but also addressing their emotional needs, “he said,” whether it is something you can show your colleagues, something you always find joy in, or something you simply need makes it easier for you to blend in. “

Shopping malls noticed. Instead of signing contracts with large department stores to make them the main draw for customers, malls have turned to coffee and tea shops, finely crafted bookstores, Showrooms for electric cars and other trendy stores, said Jacky Zhu, research director for western China at JLL.

“You can increase pedestrian traffic. You can increase pedestrian traffic for a specific customer, ”he said. This is so much the case, he added, that malls make bookstores pay a third or a quarter of the rent of a clothing or cosmetics store.

In addition to visually appealing interiors, many bookstores in China sell coffee, stationery and gift items. Nostalgia for the China of past decades is a popular topic.

One of Mia Huang’s favorite bookstores is a shop in a traditional four-walled Beijing courtyard. The shop displays a lot of historical items like bicycles and door signs, and has a public reading area, she said.

Huang, of the post-90s generation, said she quit her job at an internet tech company in 2019 to become a full-time travel blogger – and share comments, photos, and videos about her experience.

This building in Beijing, China, was built in 1907 as the city’s first Anglican church, but has long since lost its religious functions and was converted into a bookstore before this photo was taken on June 21, 2019.

Jason Fan | Barcroft Media | Getty Images

Another of Huang’s favorite bookstores is one converted from a church building in Beijing.

“A lot of people go there to ‘check in,’” she said in Mandarin, referring to a trend where people visit places they’ve seen on social media and then take their own photos to prove they are were there.

Going to bookstores isn’t really intended for buying books, she said, noting that many of the stores have turned into tourist attractions or cozy places to take a break.

Some bookstores in China have become so popular that thousands of people are ready to go hike to remote areas, according to a report by the state-run online publication Sixth Tone from 2019. A village location of the hipster bookstore Librairie Avant-Garde brought, according to a. revenue of 1.5 million yuan ($ 234,375) for the year ended mid-November Report from the state newspaper China Daily.

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What is less clear is whether the rising interest in visually appealing bookstores means that stores actually benefit from selling books.

Store stock selection often focuses on art and design, while non-book gift items can take up a significant portion of retail space, the reporter’s observations.

In China, tight government control means that titles published or sold in the country do not conflict with censorship. Books by or about Chinese President Xi Jinping are prominently displayed at many bookstore entrances, while the state operates its own nationwide chain of bookstores.

Locals read books at Xinhua Bookstore in Handan, Hebei Province, China on June 13, 2021.

Cost photo | Barcroft Media | Getty Images

Shops called bookstores are still open.

According to Qichacha, a company database, more than 40,000 new bookstore-related businesses have registered in the country every year since 2017. For that year through November, 39,000 new bookstores have registered – a 6% increase over the previous year, the data showed.

These new openings still outperform the annual closings of around 10,000 or more bookstore-related stores, the database shows.

A model walks the catwalk at the LEDIN collection show by Chinese designer Wang Dongyang during China Fashion Week 2020/2021 A / W Collection at Page One Bookstore on May 6, 2020 in Beijing, China.

Sheng Jiapeng | China Intelligence Service | Getty Images

However, in the digital age, bookstores have never been easy business, and the prestigious bookstore chain Yanyouji faced financial difficulties this fall Started an online discussion about the future of photogenic bookstores. It reflects the difficulty of running a business even after it has gained prominence on social media, and exemplifies a trend in the fast-growing Chinese consumer market.

Of the 46 Chinese consumer brands launched in 2018, only 17 are doing well this year, analysts at Bain and Kantar Worldpanel found in a report released earlier this month. In the makeup space, 30% of the brands launched in 2016 have been phased out, the report said.

China’s new consumer brands in recent years have tended to use online e-commerce and social media channels to make a first wave of traffic, Deng said. He found that digital data on consumer trends is helping new brands quickly test and customize their products.

A look inside TSUTAYA bookstore on March 29, 2021, Xi’an City, Shaanxi Province, China.

Cost photo | Barcroft Media | Getty Images

However, it is more difficult for these newcomers to find a second growth channel, which usually requires expansion into the more complicated world of physical business and local sales, Deng said.

“What has always been missing is once you’ve recruited [consumers] If they are first buying your product, how can you make sure they keep staying with you? “He said.” The repeat purchase rate has become a major factor for these insurgent brands on the first wave of successes to more sustained growth . “

For a novelty bookstore, that means the photographers will come back and spend money – even if they do Retail sales were sluggish.

Some are bringing in specialist supermarkets, hairdressers, and book authoring events to create a community that can cater to the needs of an entire family or a specific population group, said Zhu of JLL. “From my point of view, I believe the bookstore can survive,” he said. “They can survive because of their changing strategy to adapt to the changing retail market.”

Microsoft allegedly engaged on extra Mica-style visible alternate options for Home windows 11

through Alexandru Poloboc

News editor

With an overwhelming desire to get to the bottom of things and uncover the truth, Alex spent most of his time working as a news reporter, presenter, and television and radio … Continue reading

  • Are you bored of what the new operating system looks and feels like?
  • Good news Windows 11 fans, Microsoft may add more design options.
  • In addition to Mica, developers are also working on other great design materials.
  • A new tabbed design can be seen in the SDK in Windows 11 Build 22523.

Windows 11 mica

It is already a known fact that Microsoft previously pointed out some future design changes for Windows 11 and the world may have just taken a first look at them without actually realizing it.

There appears to be a new public API for tab design in the SDK in Windows 11 Build 22523. The first information on this topic first appeared on Twitter.

We’re about to take a look at the different style options and it’s up to you to judge and choose your favorite.

Windows 11 could have more style options in the near future

If the images shared in the tweet didn’t really look any different to you, you need some more visual aid to determine which looks best, we’ve got you covered.

There is a way where you can get a deeper look and show how these APIs can affect a real app. To make it easier for you, these screenshots will also be shown throughout the article.

This first one is the acrylic version, which, as we all have to admit, looks pretty darn good. The second choice is the popular mica, followed by the tabbed version.

As you can see, the differences are pretty notable, which means the choices you make will affect the look and feel of your operating system even more.

This is great for users who are always looking for a way to stand out or break the routine, which gives their setup a much more personal feel.

Microsoft may be ready to incorporate mica effects into modern and legacy apps as well. This is apparently seen with a MicaBackdropInApplicationFrameHostTitlebar flag in the latest Windows Insider builds.

And since Redmond-based tech company Microsoft is committed to providing updates to Windows 11 once a year, you can count on all of the design changes in the next year.

Which of the three visual styles featured in this article is your favorite? Let us know what you think in the comments section below.

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Hey, I Like Your Fashion! Contained in the wardrobe of Melbourne-based mannequin, stylist and visible artist, Juju Ok

“I like to wear everything that is good that is tasteless.”

We know personal style is a journey (I’m looking at you Tumblr years) so we launched a new series Hey i like your style!, immerse yourself in the fashion psyche of our favorite creatives. We talk about the good, the bad, and the 2007.

While the internet is ours Fashion icons feel closer than ever, even the most effortless outfits came out of a closet with some (well-dressed) skeletons. Clickable product tags, photo archives, and lives recorded in 30-second clips just don’t tell the full story.

You can find more fashion news, shootings, articles and features in our Fashion Section.

These are the stories behind the closets and explore how we develop our own personal style. The way we express ourselves is brilliant and at FJ we know that every outfit has a story.

This week we’re talking about Dior from the time of Raf Simons, hideously colored Birkins and Aussie disposals with multidisciplinary creatives from Melbourne, Juju K. Her over-campy style consists of a curated selection of local designers, thrifty finds, and incredible 2000s luxury. Juju’s wardrobe is a favorite in the Melbourne fashion scene and is very “if you know, you know” – and if not, you are this guy (the shoes are Balenciaga, honey!). Read on for her style journey.

Who are you and what do you like to wear?

I am juju. I’m a stylist, model and visual artist from Melbourne. I like to wear anything good that is tasteless.

How did your style develop? Do you feel that you have gained confidence in your clothes?

It’s been a roller coaster ride over the years; I feel like my wardrobe has outlived a thousand lives. I love to hoard items from different stages of my life that I can reinvent and incorporate into my current style. I have definitely become more confident and comfortable in myself and my body in the last few years.

When I was growing up, I was very conscious of my body. I realized that life is too short to worry about how others perceive me. I don’t want to look back at photos of myself when I’m 80 and regret not wearing something that I mistakenly thought made me look certain.

Personal style is a journey. Ever felt like you had to fit into a certain fashion box?

Both yes and no. For a long time I thought I just needed a certain way of dressing, like a unique identity. Now I’ve realized that it’s so much more fun to dress as versatile as I play and borrow from different characters and eras.

It is also important to me that I don’t get involved in trends and that I try to trust my stylistic instinct. I’m not someone who buys an item just because some trendy TikToker says it’s cool – not unless I really believe it. At the end of the day, no matter what I wear, I get criticized in one way or another (especially as a woman). I’m just as good at doing what I want and having fun!

Take us back to those uncomfortable teenage years. Do you have any fashion regrets?

Surprisingly not. Every outfit I wore during my teenage years reflected my interests at the time and my personal development. In all honesty, I think that a fashion mistake every now and then is good for personal development.

What are the most expensive and cheapest items in your closet?

My most expensive item is probably a Dries van Noten fur coat or a Prada Inside bag. The cheapest is most likely something from Aussie Disposals, I love this place.

What’s the most expressive piece of fashion you own?

There are a few and for different reasons. Oddly enough, my early Vetements hoodies are super sentimental to me. I bought a few pieces between 2015 and 2017 and will keep them forever. I have a few Dior mergers from the time of Raf Simon, which I bought on vacation in London, which are also very special to me. I bought them at the beginning of my ugly sneaker obsession and in my opinion they are one of the most iconic women’s sneakers of all time.

What’s in your shopping cart right now?

I’m a twin with ADHD so this changes daily! Right now I’m keeping my eye on that silver Givenchy water bottle, it’s so over the top but I’m obsessed. I love the Y / Project Split Bomber and the D’Heygere Pearl Drop Earrings even with slow waves!

Which fashion piece are you currently saving for?

I’m currently saving up for (and getting) some old Versace pieces and a full Mugler outfit. In the long term I save on a Birkin in a hideous colorway (of course).

What clothes do you wear for repetitions?

I wore my Balenciaga thong heels to death! I bought her in January last year just before the Singapore lockdown and beat her up. They are such a perfect shoe that goes with everything. My khaki Y / Project bomber jacket is my favorite jacket, I know my friends are tired of seeing it. I grabbed a Balenciaga bazaar bag with the New York graphics earlier this year and it was my favorite tote bag. It’s so rare to find a cute bag that can hold a laptop and all your other stuff.

Who are your favorite local designers?

I am obsessed with Maroske Peech! Their pieces go so well with curvy bodies, which is rare when there is a sea of ​​designers serving only people who match the sample size. Chantelle Lucyl is someone to watch out for, she is definitely pioneering a new wave right now. I’m in love with too Caroline Reznik, their designs are so intricate and unique. I can’t wait to get my hands on some of her pieces when she brings out a prt-à-porter collection.

See more of Juju’s killer looks here.

Babylon’s Fall visible replace improves legibility however retains “oil portray model”

Babylon’s Fall has changed its graphics and art style to make it easier for players to read.

Just below, Babylon’s fall announced the changes today, October 6th, via the game’s official Twitter account. In particular, the announcement makes it clear that the changes are based on player feedback, so it looks like some players have had a problem over the past few years Closed beta sessions for the game.

With great thanks to our Sentinels support, the # BabylonsFall team has worked to update the graphics to improve readability while keeping the unique oil painting style! pic.twitter.com/s1AbHoLxhZOctober 6, 2021

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You can have a clear look at how Babylon’s case is changing above based on this feedback. In particular, it seems like the developers at PlatinumGames are making some of the lighter colors in the environment bolder, especially when used against darker backgrounds. The gold on the red carpet on the floor, for example, now shines brighter than before and permeates the gloomy surroundings.

There’s nothing but praise to PlatinumGames for the changes here. Just below the original announcement tweet, dozens of Babylon’s Fall players are praising the developers for revamping the graphics of the action-packed game, with many commenting that these steps represent a significant improvement in overall clearer environments and readability.

The closed beta testing phases for Babylon’s case have taken place in the past few months. While the initial beta focused on giving players the ability to actually log into the action multiplayer game’s servers, subsequent testing phases ramped things up to gameplay and exploration on PC, PS4, and PS5. For now, at least, Babylon’s case doesn’t have a final release date, but it’s good to know that the developers are constantly listening to fan feedback on any areas they can improve.

You can find all the details of all other games coming to PlayStation’s New Gen console in the next few years in our upcoming PS5 games Guide for more.

Little Combine desires to make a visible album on Beyonce’s price range | Leisure Information

Little Mix wants to do a visual album when Beyonce has the budget.

The hit maker of “Sweet Melody” released a record that mixed music and film in the same way she did on both the 2013 self-titled LP and the 2016 “Lemonade”. I am happy to be following in the footsteps of the singer “Crazy in Love”.

Perrie Edwards asked, “Can you imagine Little Mix doing a visual album on Beyonce’s budget?

Her bandmate Leigh-Anne Pinnock revealed that the group is constantly innovating and breaking new ground in music, especially after spending time together.

She added, “I think we’re doing this to some extent. We’re doing something we’ve never done before.

“I think it’s been 10 years … how can I keep things more interesting … what else are you planning?”

Hoping to celebrate the 10th anniversary of its founding with The X Factor, they did something great this summer for their 10th anniversary.

He didn’t provide details, but Perry said:

“We have traveled the world and performed in places we couldn’t imagine. We have achieved a lot so far. Ten years are crazy! “

The group was completed by Jade Thirlwall and left by Jesy Nelson last December. It reflects the best memories of the band to this day.

Perry returned the music video to Shout Out to My Ex, admitting the 2016 pop anthem promotion was “very funny.”

She said: It’s a lot of fun. “

Little Mix wants to make a visual album on Beyonce’s budget entertainment news

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