Why the ‘ugly’ clog is the fashion assertion of our instances

That feeling was the driving force behind the creation of the California clog brand Santa Venetia, which began in 2017. “I always wanted to stand on clogs, but they never quite matched my aesthetic,” explains co-founder Gemma Greenhill on the phone. it was a friend’s clogs from the 1960s with a fully embroidered upper that impressed her.

These were the shoes that inspired the first Santa Venetia design, notes Greenhill, “and since then we’ve made clogs that are a little unexpected, just a little different from your regular clogs”. This includes a collaboration with Panache for hand-painted sushi, fruit, martinis and hot dogs, as well as an upscale version of the rubber-soled nursing clog, a comfortable design that Greenhill said was the most popular style of 2021. “I think people want to have some fun right now within the scope of practicality.”

Mechling assures that it is only worth investing in clogs that feel good. Her other top offers include the ribbed clogs from Californian label Beklina, which she describes as “powerful and ladylike”, and the shearling-lined boots from New York brand No. 6 (“a bubble bath for the feet”). “Uncomfortable wooden shoes thwart the whole point of constipation,” she concludes, “which is what liberation and self-celebration are”.

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