Adolescents approaching puberty are also particularly vulnerable to media influences, as they “dream of their future by shaping their value systems,” the study says. The researchers used Nielsen ratings to determine the leading tween shows and then asked study participants about the values of the TV characters.
Viewers perceived different messages depending on whether they were watching a reality series or a script series. The previous study, published in 2011, was done on the verge of the reality TV boom and only included scripts.
The new study found that the comedies “Girl Meets World” and “The Thundermans” appeared to be shifting away from the emphasis on fame, but the competitive series “American Ninja Warrior” and “America’s Got Talent” continued to reflect this trend “Self-Focused Values” from 2007.
“When tweens watch, admire and identify with people who care about fame and gain most, those values can become even more important in our culture,” the report’s lead author Agnes Varghese said in a statement.
In previous years, the study found that community spirit, benevolence and tradition were emphasized in hit series like “The Andy Griffith Show” from 1967. “Happy Days”, 1977; “Growing Pains” (1987) and “Sabrina the Teenage Witch” (1997).
The community ranked first three of those years, dropping once to number 2. Then the fame that remained at the bottom of the list soared to first place in 2007, with researchers shifting to the adoption of social media platforms like Facebook and returned Youtube.