Previous Navy unveils its most numerous sizing ever by providing each model in each dimension

Old Navy

(NEW YORK) – Old Navy is advocating size inclusion with the brand’s latest “Bodequality” campaign.

In more than one campaign, the fashion retailer announced that it would completely revise the company’s size range in order to offer every women’s style in every size from 0-30 and XS-4X without price differences.

The brand also confirmed on Wednesday that these changes will roll out in stores and online from August 20.

The store’s entire shopping experience around sizing, store visualization, and more will be fully updated, according to the company.

In 2016, a study published by the International Journal of Fashion Design, Technology and Education found that the average height of an American woman was between 16 and 18.

Earlier this year, the CDC released data for 2015-2018 showing that the average weight of American women is 170.8 pounds and 5 feet 3 inches. In most US stores, these measurements correspond to a trouser size 16 and over, or large to extra large.

However, GMA previously reported that only about 2,000 stores cater to women over size 12, according to Torrid’s CEO Liz Muñoz, compared to more than 60,000 stores selling traditional straight sizes 00-12.

Old Navy President and CEO Nancy Green saw a way to transform the women’s shopping experience by making it more size-independent, more inclusive, and she essentially ran with it.

“Bodqueality is not a one-time campaign, but a complete transformation of our business to serve our customers, based on years of working closely with them to research their needs,” said Green. “I’m proud of our Old Navy teams working together to develop the retail experience for women.”

In an effort to provide updated sizes that feel for a variety of body types, Old Navy performed 389 body scans to create digital avatars based on real female bodies.

Fit clinics with models wearing sizes 20-28 have also been run to build new fit blocks based on each of their unique proportions.

Old Navy also said it has teamed up with full-time fit models in sizes 8-20 to review the brand’s updated styles.

Similar to other big stores like Nike and most recently Victoria’s Secret, the company will offer mannequins in a variety of sizes like four, 12 and 18.

Online shoppers can also use a new toggle feature that allows them to choose their preferred standard model display.

Prior to introducing Bodequality, Old Navy offered sizes 0-14 as part of its women’s collection and sizes 16-30 as part of its Women’s Plus collection. With the new initiative, all women’s sizes will be integrated so that all customers with the same product access can share the same brand experience.

Several other retailers have a designated plus size area, but Old Navy also eschews separate areas, creating space for everything to be presented in one place, both in-store and online.

The price will now also be the same throughout the dimensioning process. Before Bodequality, there was a price difference between straight sizes and the Plus collection.

“Traditionally, making larger-sized garments requires more fabric and a different production process,” an Old Navy spokesman told GMA. “When introducing Bodequality, we changed our process so that we could create price parity for everyone.”

Old Navy employees also take customer-centric training courses to help create an environment where everyone feels they belong, the company said.

Old Navy first debuted its first Plus line in 2004 and launched dedicated Plus stores in 75 US stores in 2018. In the following year, the company converted 30 of these locations into size-integrated concept stores.

“Developing Bodequality has allowed us to rethink the way we serve women in retail,” said Alison Partridge Stickney, director of merchandising for women and maternity at Old Navy, in a statement.

“This launch is a transformative moment for our brand and the fashion industry,” said Partridge.

With the aim of getting Bodequality women everywhere, retailers will premier a TV spot in which Emmy-nominated actress and comedian Aidy Bryant dance alongside a diverse group of women to “I Am 100%” by Jarina De Marco.

Copyright © 2021, ABC Audio. All rights reserved.

Cellular Cash Market Dimension to Attain USD 142260 Million by 2027 at CAGR 21.2%

Bangalore, India, August 2, 2021 / PRNewswire / – The Mobile money market is segmented by type (P2P, P2B, B2P, B2B), by application (media, entertainment, medicine, retail, tourism, hotel, transport and logistics, energy, utilities, other). The report includes global opportunity analysis and industry projections from 2021 to 2027. It is published in Rated reports among Finances Category.

The global mobile money market size is expected to reach $ 142,260 million until 2027, from $ 35,920 million in 2020 at a CAGR of 21.2% over the forecast period 2021-2027.

The main drivers for the growth of the mobile money market are:

The growing number of mobile subscribers is driving the growth of the mobile money market. The growing number of mobile network subscribers represents an increasing potential for financial transactions with mobile phones.

The rise of advanced mobile applications and technological advances that ensure secure and fast transactions are expected to boost the mobile money market

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TRENDS THAT AFFECT THE GROWTH OF THE MOBILE MONEY MARKET

The increasing adoption of mobile POS is expected to fuel the growth of the mobile money market. The ability of the smartphone to accept payments on site is fully exploited by the mobile point of sale. Because transactions are encrypted and no card information is stored on the mPOS device, liability is limited, reducing the risk of security breaches and making regulatory compliance easier and faster.

Cashback discounts during payment are another important factor that will fuel the mobile money market. Customers are increasingly interested in mobile wallets that offer discounts at the time of payment. Most mobile wallets now allow customers to retain all of their information, including debit and credit card information, discount and reward information, which simplifies transactions. All of these remarkable benefits are enticing a growing number of people to use mobile money and mobile wallet apps.

Consumers and businesses are being forced to adjust their shopping behavior due to the COVID-19 pandemic, which has had a major impact on the mobile money market. As contactless payment for transactions becomes more and more important, the acceptance of mobile wallets has skyrocketed. Many customers have turned to mobile wallets to avoid cash and card transactions to keep the COVID-19 from spreading.

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MOBILE MONEY MARKET SHARE

Depending on the type, the segment is expected to be the most lucrative from person to person. Person-to-person payment (P2P) providers are growing in popularity as they make it possible to carry less cash and do online banking and payments.

Depending on the region, Asia-Pacific is likely to be the most lucrative segment. Due to the increasing smartphone penetration in the region, operators have the opportunity to introduce innovative mobile wallet services, the region is leading in the introduction of mobile money solutions.

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Major Players in the Mobile Money Market

  • Vodafone
  • Gemalto
  • FIS
  • Google
  • MasterCard
  • Bharti Airtel
  • orange
  • Monize
  • Mahindra Comviva
  • PayPal
  • Other

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SIMILAR REPORTS

– The globe Mobile Wallets and Payment Technologies Market Size is expected to reach $ 110,740 million until 2027, from $ 34,470 million in 2020, with a CAGR of 17.6% over 2021-2027.

– The globe Contactless Payments Market Size is expected to reach $ 23,410 million until 2027, from USD 10,260 million in 2020 with a CAGR of 12.0% over the period 2021-2027.

– The globe Payment Processing Solutions Market Size is expected to reach $ 52,060 million until 2026, from $ 33,810 million in 2019 at a CAGR of 5.9% over the forecast period 2021-2026.

– The globe Digital Loan Platform Market Size was rated with $ 5.58 billion in 2019 and is expected to reach $ 20.31 billion by 2027 with an annual growth rate of 16.7% from 2020 to 2027.

– The globe Mobile payments market Size was rated with $ 1.48 trillion in 2019 and is expected to reach $ 12.06 trillion by 2027 with an annual growth rate of 30.1% from 2020 to 2027.

– That Mobile Wallet Market Size was rated with $ 1,043.1 billion in 2019 and is expected to reach $ 7,580.1 billion by 2027 with an annual growth rate of 28.2% from 2020 to 2027.

– The globe Personal Finance Software Market Size was rated with $ 1,024.35 million in 2019 and is expected to reach $ 1,576.86 million by 2027 with an annual growth rate of 5.7% from 2020 to 2027.

– The globe Personal Financial Management Tools Market Size is expected to reach USD 4,339.6 million until 2027, from $ 1879.3 million in 2020 with a CAGR of 12.7% over the period 2021-2027.

– The globe Remittance market Size was rated with $ 682.60 billion in 2018 and is expected to reach $ 930.44 billion by 2026, with a CAGR of 3.9% from 2019 to 2026.

– The globe Digital remittance market Size is expected to reach $ 21,420 million until 2027, from $ 3,889.5 million in 2020, with a CAGR of 27.6% over 2021-2027.

Global Mobile Payment Systems Market Size, Status and Forecast 2021-2027

For the full list of related reports related to Mobile Money

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