Younger ladies in Calera elevating cash to donate to Tallapoosa County Lady’s Ranch after lethal van crash

CALERA, Ala. (WBRC) – Two 8-year-olds in Calera sell lemonade to raise money for a donation to Tallapoosa County Girls Ranch.

Maggie Marling and Jamison Garzarek opened the lemonade stand just under a week ago and collected money cup for cup.

“I like to see the smiles on their faces,” said Jamison, “and knowing that they are loved and that we will take care of them.”

The girls collect money to help with the expenses afterwards fatal van accident on I-65 in Butler County count in June. 8 people on board died. The victims were 3 to 17 years old. Two other victims died in the wreck.

“We wanted to come up with a high number,” said Maggie, “like $ 200.”

But sales exceeded the target. The philanthropic duo is approaching $ 3,000.

“It’s probably hard for a child to imagine what happened – how tragic it is,” said George Marling. “But in their world, connecting and helping others is an important step.”

The girls plan to sell lemonade at the Main Street First Friday event in Calera on Friday at 5 p.m. They also accept donations through a Go Fund Account.

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Cash for ‘charudie’: Calera mates increase greater than $2K for Tallapoosa County Ladies Ranch – Shelby County Reporter

From ALEC ETHEREDGE | Editor-in-chief

CALERA – Maggie Marling sat bored in the Timberline neighborhood of Calera on a typical summer day, sprinted to her father in her house and started yelling the best idea she ever had.

“Papa, papa, I want to open a lemonade stand,” she said ecstatically to her papa, who was trying to balance a business conversation in one ear and asking Maggie what she needed in the other. “Where can I get lemons? Where can I get cups? “

Her father George put the phone down for a brief second and told her to come up with a business plan.

“He said, ‘Look, you can’t do this without a plan. You have to create a business plan for me beforehand and bring it to me, then I’ll answer your questions, ‘”Maggie’s mom Brandi remembers. “I think George thought it would only keep her occupied for a few minutes, but it got to be a couple of days.”

The business plan

At the time, George didn’t know how seriously Maggie would take his advice to create a business plan, but she was determined to change someone’s life with her lemonade stand.

What started with an idea her father got on a business call turned into a 20-page business plan drawn in crayons and crayons.

“I went and got some crayons and pencils and all that,” Maggie recalls. “I entered all the details there, what the stand should look like, what I needed for the stand, whom I wanted to help myself and a list of charities.”

One of the pages highlighting what the sign on the booth should look like said “$ 2 fresh lemonade for Charudie”.

According to Brandi, the business plan had several ideas on how to help various ends and included her friend Jamison Garzarek.

“When they heard about the accident with the Tallapoosa County Girls Ranch and all the children who had lost their lives, the girls got to know the ranch and knew this was the charity they wanted to help,” Brandi said.

So the two friends set about creating the best lemonade stand with their business plan.

Thanks to the help of the community, they got all the materials they needed and set up the stand from June 25th to 26th.

When life gives you lemons, you open a lemonade stand for charity

The next step in the business plan was trying to figure out how to get people to come to their lemonade stand by the Timberline pool, tucked away from the main drag. This became the easiest part of the plan, however, when the girls announced on Facebook that they wanted to raise funds for the Tallapoosa County Girls Ranch.

The ranch’s heart was torn on Saturday, June 19, when eight ranch children died after the bus that brought them home from a beach excursion was part of a tragic pile-up on Interstate 65.

A total of 10 people who were involved in the wreck died, including a father and his 9-month-old daughter in a car and the eight ranch girls on their bus.

Tallapoosa Girls Ranch is one of four across the state established by sheriff departments to help children in need. Some have often been abandoned by their parents or are growing up in broken homes, but the ranch takes them in to create a Christian family atmosphere that offers them the best opportunities in life.

This particular group, who grew up during a difficult childhood, were allowed to enjoy a trip to the beach but were killed on the way home in an accident started by car hydroplaning.

“I lost my mother in a car accident when I was 10,” said Jamison’s mother, Erin. “When you know that this is her age, it’s so difficult to explain that everything can be gone at such a moment. Explaining to my daughter that no one could say goodbye, it was just a total tragedy. It meant a lot to me that the girls wanted to help people who were hurt by what I went through in such a situation. “

Maggie and Jamison also took it to heart. None of them complained or asked their parents for help on the way.

While other friends were playing in the pool right next to them, the two girls never asked to leave the lemonade stand to go for a swim. Instead, they stayed true to the cause.

A special occasion

During the heat of the day, Maggie and Jamison hand squeezed over 50 lemons, mixed them with water, sugar, and ice, and served nearly 70 cups a day.

“It’s hard for our two children, who have both parents and are so blessed that it’s hard to convey the value of their property to them without seeing what others don’t,” said Erin. “It doesn’t make materialistic stuff seem that important. They knew where this money was going and never asked for our help.

It meant a lot to parents to see that our children had an idea that they knew their only benefit would be to help others. They never complained or asked once to go or do anything else. You rarely see that, especially with 8-year-olds. “

The hard work paid off as the girls raised a total of $ 2,800 through soda sales and donations over two days.

“When we heard about the tragedy, we just wanted to help, but we didn’t expect it,” said Jamison.

Maggie said she was afraid no one would show up and she wasn’t expecting more than 20 customers.

“The number just got higher,” she says. “I was shocked. It was so much fun.”

Not only will the money be brought to Girls Ranch by the girls and their families, but they will also raise more money later this week on Calera’s First Friday and hope to do the same for other charities soon.

“When kids go to Walmart or Target they say, ‘What can I get, what can I get?’ But none of us really remember those $ 5 toys, ”said Erin. “However, we remember experiences in life, we remember what we do for others and what they do for us.”

And this experience is one that both Maggie and Jamison said they will never forget while hoping this is just the beginning of helping others.

Parents were also grateful to the Calera Ward for their assistance in helping Tallapoosa County Girls Ranch through a tragic time.

What started with a daughter yelling an idea at her father during a phone call grew into a powerful business helping a group of people when they needed it most.

“We just want them to know we love them and know it’s hard, but we want to help them know that we are here to help them,” Maggie said.

Ranch Rider Spirits’ canned craft cocktails boomed in the course of the pandemic

Brian and Quentin at Ranch Rider Spirits.

Source: Ranch Rider Spirits

Ranch Rider Spirits’ cocktail line is as Texan as possible.

The canned cocktails were built and bred in the beating heart of Austin, Texas and are the craft of co-founders Quentin Cantu and Brian Murphy. Ranch Rider Spirits offers four decidedly Texan craft cocktails with no preservatives or additives in simple 12-ounce cans.

Originally from Texas, Cantu completed a six-year stint in Washington, DC, where he worked in politics before heading out to the Lone Star State in 2016 to befriend Murphy.

“I think we were really hungry to learn new skills outside of class and outside of our previous careers,” Cantu told CNBC. Armed with the basics of business, Cantu and Murphy launched their first company – a food truck that offered healthier options to students on the sprawling UT campus.

“We went out at 6am, bought food, cooked that day, and then went to class and did it all over again with very little sleep,” said Cantu, explaining that the two started business while doing a full deal . Course load of UT’s demanding MBA program.

As the demand for meals cooked on board the food truck, affectionately known as the “Ranch Hand” increased, Cantu and Murphy expanded the business with a range of handmade cocktails.

“I think we hit a nerve,” said Cantu of the relatively quick success. “We met a lot of unknown consumer demand for something that wasn’t beer, but also wasn’t spiked seltzer.”

To keep up with demand, the two pondered how to further scale the happy accident of a potential alcohol business.

“We didn’t want to just open a bar. We wanted to make sure the product we made could be enjoyed by everyone for a longer period of time,” Cantu told CNBC, adding that a canned product gave them flexibility in pursuing e-commerce -Sales as well as doing business with health-focused grocery stores like Whole Foods.

Ranch Rider Spirits

Source: Ranch Rider Spirits

In January 2020, with the grace of Austin Angel investors, Cantu and Murphy launched their first cans in the local market. Four months later, as the coronavirus pandemic raged, forcing restaurants and bars to close, Cantu and Murphy saw soaring demand as diners brought cocktail culture home.

“Obviously people quarantined at home and spent a lot more time online during the pandemic, so we really invested in digital marketing, which we both got from our previous careers before business school,” explained Cantu.

Online alcohol sales rose a whopping 243% in the third week of March, according to Nielsen published by Bloomberg.

Data from IWSR and Nielsen showed ready-to-drink retailers saw sales surge during the coronavirus pandemic BevAlc Insights from Drizly alcohol e-commerce platform.

During a 23-week period amid the August 8th coronavirus pandemic, the ready-to-drink sector saw off-premise dollar sales grow 86.8% year over year, according to Nielsen.

Before the coronavirus pandemic, the sector saw 21.5% growth for a 52 week period ending February 29, according to Drizly.

“When you think about the value proposition of a canned cocktail like Ranch Rider, when you want to go to the lake or pool with friends and have a liquor-based cocktail, you don’t want to bring a glass bottle, you don’t want to bring ice, you don’t want fresh limes and Bring side dishes, “Cantu explained.

Ranch Rider Spirits ranked second among Drizly’s best-selling 2020 brands, beating ready-to-drink offerings from industry giants like Ketel One, 1800 Tequila, Jim Beam and Cutwater Spirits.

In its first year of business, Ranch Rider had sales of approximately $ 4 million, nearly quadrupling its conservative projections.

“Much of our growth has been organic because we’ve focused on slowly cultivating audiences, mostly in Texas, that appreciate the craftsmanship of our product,” said Cantu.

Austin’s craft culture

Ranch Rider Spirits

Source: Ranch Rider Spirits

The funky, upbeat heart of Texas is home to the University of Texas, the annual SXSW (South by Southwest) technology conference, and multiple arts and music festivals a mecca for start-upsTo pull Silicon Valley in some ways.

The city thrives on a vibrant terrace culture powered by food, drinks and live music.

“The culture of Texas, and Austin in particular, is a culture of craft,” Cantu explained. “There’s a high premium here and appreciation and respect for craftsmanship, and we never wanted to lose sight of that value as it drives our growth.”

To ensure full accuracy of the production process, Cantu and Murphy built a 20,000 square foot facility about 40 minutes outside of Austin.

“We felt that it was important to touch and feel everything that goes into our product. We didn’t want to outsource this process to someone else, and I really think a lot of people in Austin really appreciate that attention to detail . ” he added.

“Real citrus fruits, real spirits”

Canned Cocktails from Ranch Rider Spirits Co.

Courtesy Ranch Rider Spirits

Last week Ranch Rider Spirits unveiled their fourth canned cocktail called “The Buck”, a recipe from Moscow Mule made from six times distilled vodka, freshly squeezed organic ginger, freshly squeezed lime and mineral water.

“The Buck” contains 5.9% alcohol and 119 calories and follows “Ranch Water”, a cocktail based on reposado tequila with a dash of sparkling water and freshly squeezed lime juice. The legendary West Texas cocktail “The Chilton” is the place where the freshly squeezed lemon juice shines next to a pinch of sea salt and vodka.

The portfolio is rounded off by the “Tequila Paloma”, in which reposado tequila, freshly squeezed grapefruit, lime, orange and mineral water merge.

“We printed this on the label of each can, but we’re just keeping it stupid. We use real citrus, real liquor, no additives, no preservatives, no sugar at all,” explained Cantu. “It tastes fresh because it’s not artificial and it’s not made in a laboratory,” he added.