Vidor quarterback Eli Simmons takes pleasure in Vidor’s bodily model of play – Port Arthur Information

VIDOR – Being a quarterback for the Vidor Pirates is different than playing under most programs under the center. In today’s game, quarterbacks typically throw at least 20 passes, with the high-end being around 50 per game.

At Vidor, the quarterback is asked to do a completely different job and would be lucky enough to throw 20 times in a season.

After playing the corner last season, Eli Simmons will take the lead for the Pirates and their triple option offensive this fall.

Eli Simmons, right, demonstrates a fake during Vidor’s summer practice. Chris Moore / The News

The pirates’ style of play regularly requires the quarterback to play the ball and play fakes that make him vulnerable. The triple option has a lot of backcourt movement to confuse the defense as to who has the ball. In the summer, the offense focuses on the counterfeiting of the forgeries and the exact timing of the rash attack.

“I’m going to be a completely different kind of player,” said Simmons. “I can block, run and throw. Other quarterbacks can step back and throw. Vidor quarterbacks have to go out and hit someone … I love it. People say we should throw more, but as Coach puts it, it will work. “

Vidor head coach Jeff Mathews said Simmons has taken over the team’s summer training.

“He’s an incredible leader,” said Mathews. “He leads through what he says and through what he does. In practice, when we deliver our fakes we tell them to run to the hash and he’ll run 5 meters past it. Because he raises the bar, so do everyone else. “

The quarterback said leadership was always a given, but the change of position added gravity.

“Everyone looks at me differently as a quarterback,” he said. “I have to get louder. If I don’t say anything, most of the time nobody would do it. “

Simmons comes from a Vidor soccer family. His eldest brother played quarterback for the Pirates in 2013 and his other brother played fullback a few years ago.

“Since my older brother played quarterback in college, that’s been all I wanted to do,” said Simmons. “The coach finally gave me a chance so I hope I can follow in their footsteps.”

After finishing last season 2-3 in the district and finishing fourth in the playoffs, Simmons said he is ready for the Pirates to take a leap this year and win the district title and make his mark on the program. The quarterback is confident in his team’s ability to make a deep playoff push.

“I want to be a team leader and make sure I will be remembered in Vidor,” he said.

There flows the neighborhood: Oleander Delight brings neighborhood collectively | Leisure

We look forward to a warm welcome to the “Gay Bow Hood” on Saturday and the resurgence of the Oleunder Pride Walk and Drive event. With a positive response to the first rally last year, downtown residents gathered in the morning for activities and support. ..

The neighborhood’s nickname is that Olivia Garrison spoke for the first oleunderpride last year. As an Oleander resident, she said the LGBTQ community has shown itself to be a place in Bakersfield with strong support.

Last year, about 100 people walked and drove through the neighborhood enjoying decorations and colorful displays outside their homes and in public places.

This year’s event should attract more people as more people will be more comfortable with large gatherings.

“I hope for a higher turnout,” said Garrison. “It’s still a homemade event. That’s what we call it. We gather as a community and take a walk in the neighborhood. In that sense it will be pretty much the same. “

The difference is the start time. Since a maximum temperature of over 100 degrees Celsius is expected on Saturday, the organizers decided on a morning event and started at 9 a.m. in the beer park.

Visit information booths like The Center for Sexuality & Gender Diversity and Kern Behavioral Health, as well as queer makeup, wine, and clothing providers.

At 10 a.m., participants can start a walk or a drive. Last year, many opted to drive to maintain social distance, but decorated the car and actively honked the horn along the route, Garrison said.

Maps are now available to guide people to places of interest, such as existing Creative Crossing Co-Create murals scattered across the neighborhood, decorated houses, and temporary chalk art created just for the event. Mural

Creative Crossing Co-Create was used to support chalk art that is part of the scavenger hunt.

Mario Gonzalez, one of the members of the art group, said he was given open guidelines for the design.

“They just wanted something proud and colorful,” he said. “There is no political position. We’re here to celebrate and show off Bakersfield’s inclusiveness. Just be proud of it and show your pride. “

In addition to Gonzales, Sarah Cooper, Sarah Emery, Dara Kendrick, Jennifer Williams, Ramiro Hernandez, Jennifer Ayala, Julie Gonzalez, Michelle Costa, Jennifer Bertrand, Tania Diaz, Gillian Fowler, Minami Marina, Juana Melgoza, Evelyn Dominguez, Miguel Rodriguez, Danielle Velling .

All will be ready by Friday evening and ready for the morning event.

According to Gonzales, there are places where you can’t go too far when battling a sprinkler that can turn a chalk masterpiece into a flowing river of paint.

“It may be fine, but a river that is a day old is no good,” said Gonzales.

The Parkway has most of the chalk art, but other works are on display on Sunset Avenue, Sun Emidio Street, Oleander Avenue, and elsewhere.

Hikers can return to the park around 11:00 am, where the scavenger hunt winner will be awarded along with other raffles.

Born and raised in Bakersfield, Garrison said last year he was humiliated by the county’s turnout, which could be viewed as less comprehensive. She looks forward to seeing everyone in her neighborhood this weekend.

“There are LGBTQ people in every part of Bakersfield. We are here and an important member of this community. We have a lot of us calling Bakersfield home so we have a welcome event. It’s exciting to keep it up.

“It’s called Ole Underpride, but we welcome everyone. Even if you just want to come by. We encourage people to come out and experience the joy. “

Oleunder Pride begins Saturday at 9 a.m. at Beer Park, 500 Oleunder Avenue. The neighborhood walks and rides return to the park at 10am and the raffle returns at 11am. For more information, please visit: facebook.com/oleanderpride..

The neighborhood flows: Oleander Pride brings community together | entertainment Source link The neighborhood flows: Oleander Pride brings community together | entertainment

The correct approach for manufacturers to strategy Delight month (and all yr spherical)

Procter & Gamble celebrates Pride with branded trikes and staff at the World Pride Parade on June 30, 2019 in New York City.

Bryan Bedder | Getty Images

More than ever, brands are signaling support for the LGBTQ + community in Pride month. But experts say real support has to come from more than a rainbow-colored post on social media.

A number of big brands launched advertising campaigns or marketed Pride-themed clothing and groceries this June. Kind Snacks, for example, has its own line of “Kind Pride” bars, while Skittles turned its packaging and candy gray to draw attention to “the only rainbow that counts”.

But with consumers paying more attention than ever to the brands they buy from, it has to go deeper than rainbow packaging, experts say. Brands are for example be called out for claiming to support the LGBTQ + community even when companies have donated hundreds of thousands of dollars in the past to lawmakers who support anti-trans laws.

While brands could prominently represent the community in Pride month, many still have a long way to go to represent LGBTQ + people in advertising for the remainder of the year. A study by Unilever, released last week, found that 66% of LGBTQ + people between the ages of 18 and 34 believe that people from different backgrounds are shown in ads “just to make the numbers”.

The right approach

As soon as June 1 hit, brands switched social media avatars to rainbow-colored versions, posted solidarity posts, and released a range of Pride-themed products. But Rich Ferraro, chief communications officer at GLAAD, said it was important to go deeper.

“Brands participating in Pride Month have power and it is important for their employees and their consumers to see support for the community during Pride Month. But that can’t just be during Pride Month, ”he said. “Unless a brand has a 365-day, year-round plan for LGBTQ integration, they really need to prioritize it over a one-off Pride campaign.”

He said it is important to create marketing and advertising that engages the community throughout the year as well, and go beyond that effort to take a stand on anti-LGBTQ legislation.

“This is where brands can have immense power – by using their influence in politics and educating their stakeholders, be they employees, consumers or politicians, about anti-LGBTQ laws and pro-LGBTQ laws,” said Ferraro.

He said he would like every brand that participates in Pride promotions this year to also actively push for the equality law and push the Senate to move the law forward.

“Otherwise, the Pride campaigns feel very empty to our community. And it’s a huge missed opportunity,” he said.

Ferraro said Kelloggs Together With Pride muesli is a great example of how a brand can contribute to change. The company donates part of the sales to GLAAD, and the cereal box also has a section that encourages you to write down the pronouns.

“This campaign reaches parents who may not otherwise think about pronouns or who may not see media reporting fairly and accurately on pronouns,” he said. “I think Kellogg’s is helping educate the general public and also sending a pretty strong message to trans youth that a popular brand like Kellogg’s supports and stands by them and accepts them for who they are. ”

Child also says they will donate $ 50,000, plus an additional dollar for each “Pride” text they receive under a specific number, to a nonprofit to help LGBTQ + homeless youth. It also does a rainbow light show near the Stonewall Inn in New York City.

Avoid “rainbow wash”

If a brand chooses to build a campaign around Pride but has taken actions in the past that go against the cause, it may be viewed as superficial and opportunistic by consumers.

For example Popular Info this week highlighted 25 brands with Pride campaigns that collectively donated more than $ 10 million to politicians who pushed anti-gay laws in the past two years.

So when a brand swaps their social media avatar for a rainbow version of themselves or otherwise shows support in June, savvy consumers will know if their ads are showing the community year-round, whether they’re hiring LGBTQ + people and getting them into leadership positions, and whether the brand is actually providing resources and legislative support to the community. And when the brand doesn’t, sentiment plummets.

Katherine Sender, a professor at Cornell University who wrote “Business not Politics: The Making of the Gay Market,” said brands must at least have company policies to ensure management supports a safe and supportive environment for employees. With the company’s clout to make bigger change, companies can really help, she said.

She used the example of companies pulling out of North Carolina because laws against transsexuals prohibit the use of toilets of their gender identity.

“It’s a very powerful move that got a lot of attention in North Carolina and it hurt their wallet where they wouldn’t get corporate money, they wouldn’t get people to watch athletics, they were … no jobs for get their employees because companies wouldn’t build factories and other places that would bring money to the state, “she said. “I think that’s another level of support that goes beyond the company itself and can actually make a more meaningful change.”

Danisha Lomax, senior vice president of paid social at Digitas, said brands are also better off reminding themselves that Pride was protest.

“It started with queer and transgender people not having their rights and being taken seriously, and police brutality,” she said. “I don’t think many brands have actually incorporated this into their broad-based marketing efforts.”

Brands do it right

Tamara Alesi, America’s agency and media sector director for YouGov, said other brands honor Pride in a deeper way. She cited companies like Tinder who worked year-round to build a deeply inclusive workplace culture, while companies like Jägermeister are trying to provide tangible support to communities with campaigns like the Save the Night campaign to support lesbian bars.

Bombas, a seller of socks and other underwear, follows a socially conscious model in all of his sales: for every item sold, he donates one item to the homeless. CMO Kate Huyett said the number of LGBTQ + people is significantly higher in the homeless population than in the general population.

“This year … we’re focusing on black transgender people who are five times more likely to be homeless than the general US population, which is just amazing,” she said. “Since 2019 we have been doing this with specific products and a specific focus on donations.”

The company has a Pride product collection that is available all year round. Huyett said the company donated more than 300,000 pairs of socks through the Ally Coalition.

Then there is The Body Shop, which encourages its consumers to sign a petition in support of the Equality Act and pledges to donate $ 1 per signature to the Equality Federation, an advocacy accelerator in support of LGBTQ organizations.

“We want to lend our platform, of course, but we really focus on trading,” said Hilary Lloyd, vice president of brand and values ​​for The Body Shop North America. “For us, it is often the case that measures are met through policy changes and laws. And policy changes and laws are a super long game.

Year-round inclusivity in advertising

A Study 2020 from the Geena Davis Institute on Gender in Media found that only 1.8% of the characters in ads at the Cannes Lions Festival were LGBTQ, slightly less than last year. But representation is still an important factor for some consumers when it comes to making purchasing decisions. In a survey by the NPD Group, 21% of respondents said that the equality and inclusion of LGBTQ + people had influenced their purchase decision when buying clothes, shoes or accessories.

“There has been a big change from a time when brands were reluctant to accept LGBTQ people because they feared they would get backlash from anti-LGBTQ voices,” Ferraro said. “Today brands and advertisers are concerned about the LGBTQ community’s response to the authenticity of their campaigns.”

GLAAD recently partnered with Getty Images to provide advertisers with guides on how to use images to better represent the LGBTQ community.

“If you look around at some of the recommended images, they include LGBTQ people of different ages, gender identities, and races to better depict the full diversity and intersectionality of LGBTQ people,” Ferraro said.

Procter & Gamble worked with GLAAD on the Visibility Project, which aims to increase the representation of LGBTQ in advertising. A minority of advertisers and agencies actively recommend involving LGBTQ people in advertising, said Lomax of Digitas. Because of this, it is critical for the marketing industry to think about hiring and promoting people who are part of the community.

“If you hire these people, if you pay them, if you bring them on your teams or … play, because then it is done from the heart and it becomes real,” she said.

With P & G’s own extensive brand portfolio, which includes Tide and Charmin, the company uses its own advertising and marketing to reflect common LGBTQ experiences. For example, research by the company has found that around 60% of people change their hair when they come out of the closet. The data point inspired an advertising campaign for the hair care brand Pantene.

“It’s a fascinating insight, but it is based on a larger human insight that hair is one of the best ways to present yourself in the world,” said Brent Miller, P & G’s senior director, global LGBTQ + equality and inclusion.

But Miller says the ultimate goal is beyond just selling a product. As an example, he cited a letter from a young man who was touched by the 2018 P&G campaign with Gus Kenworthy, an Olympic freestyle skier. In the ads, Kenworthy spoke about his experience as a gay athlete. The campaign also inspired the letter writer to come out.

“At the end of the letter he wrote to Gus, he said, ‘Thank you for saving another soul.’ When you have someone responding this way, you know that the work you are doing goes beyond the product, “Miller said.” You have the ability to connect with people who are not in the world yourself could see. “

Officers say reason for lethal Pleasure parade was unintentional | Leisure

WILTON MANORS, Fla. (AP) – The driver who crashed into spectators at the start of a Pride parade in South Florida, killing one person and seriously injuring another, accidentally did so, local officials and the leader of one of the groups involved in the parade said Sunday .

Saturday’s crash at Wilton Manors Stonewall Pride Parade initially sparked speculation, including from the mayor of nearby Fort Lauderdale, that it was a hate crime against the gay community.

However, Wilton Manors Vice Mayor Paul Rolli said the early investigation showed it was an accident. The driver was taken into custody, but it was unclear whether he was charged.

“Early investigations now suggest it was a tragic accident, but no one says what it is,” Rolli said in a telephone interview with The Associated Press.

Fort Lauderdale Police Detective Ali Adamson told reporters that authorities are investigating all possible collisions.

The driver and victims were part of the Fort Lauderdale Gay Men’s Chorus family, a small group of 25 mostly elderly men.

“Our Chorus colleagues were the injured and the driver is also part of the Chorus family. To my knowledge, this was not an attack on the LGBTQ community, “President Justin Knight said in a statement on Sunday, calling it” an unfortunate accident. “

Rolli was sitting on the float in front of the choir with the mayor of Fort Lauderdale, Dean Trantalis, and other city officials. Trantalis said the driver of a pickup truck suddenly accelerated when told he was next in the parade and crashed into the victims.

Rolli was on the other side of the car and did not see the crash, but immediately jumped off and ran to the victims. In the confusion it was unclear what happened.

“People were really desperate and some people were crying,” said Rolli, who explained that the crash occurred in an area where the wagons were lined up so there weren’t that many parade visitors. “I got calls from people I knew on the other end who were waiting for the parade and said, ‘Is that true? Is that true, do we have to worry? ‘ At this point you don’t know yet. “

Trantalis initially told reporters the act was intentional, adding to the confusion on Saturday night.

Wilton Manors is a tightly knit community near Fort Lauderdale with a vibrant downtown area full of cute shops where people line up for Rosie’s famous hamburgers or gossip and drink at Georgie’s Alibi Monkey Bar.

Photos and videos from the scene showed the US Democratic MP Debbie Wasserman Schultz tearfully in a convertible at the parade.

In a statement on Saturday evening, Wasserman Schultz said she was safe but “deeply shaken and devastated that a life was lost”.

“I am so sad about what happened at that celebration,” she said. “May the memory of the lost life be a blessing.”

A choir spokesman said the director refused to give interviews, adding that many members of the small group witnessed the fatal crash and were deeply shaken.

“The reason people are like Wilton Manors is because the whole community is one big family and that’s how we treat each other … and that really shook a lot of people,” Rolli said. “Even if it’s an accident, it’s just the loss of a life.”

June is Pride Month and commemorates the June 1969 police raid on gay guests at the Stonewall Inn in New York, which sparked an uprising by LGBTQ Americans and served as a catalyst for the gay rights movement.

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