Here comes the bride dressed all in white … but what are her bridesmaids wearing?
A Lisbon Falls entrepreneur with software design and wedding planning expertise wants to help brides preview color and style combinations for bridesmaids’ attire using a web application she has created. It should hit the market in early August.
Clique in Style, as the startup is called, is the brainchild of Hannah Marr, a 23-year-old senior software developer at LLBean Inc. and an MBA alumna from Husson University. She earned a bachelor’s degree in mathematics from Berry College outside of Rome, Georgia.
She started her business to help brides preview the style and color combination of bridesmaid attire before the big day to ensure successful wedding photos.
Marr traces the idea back to planning her own wedding in 2018, though it wasn’t formalized until the following year. So she helped her best friend Grace plan her own wedding. To help her friend visualize different outfit options for her bridesmaids, Marr used Photoshop to play around with different options.
For those who don’t know anything about the software or how to edit photos, Clique in Style is a program that does just that with the push of a button, allowing users to do side-by-side color and design comparisons before the big day.
“Clique in Style is preventive because nobody wants a color-coordinated disaster on their wedding day,” says Marr. “I know how important wedding photos are to me, and I hope that I can help other people feel safe without having special Photoshop knowledge.”
To get her business going, she has received funding from the Maine Technology Institute, guidance from some of her former professors at Husson, and guidance from her SCORE mentor, Heidi Hansen.
Marr also took part in the Greenlight Maine Collegiate Challenge and reached the finals of the 2021 Big Gig Pitch competition and participated in the Propeller program for women entrepreneurs run by the CEI Women’s Business Center.
Marr estimates her start-up cost will be around $ 26,000 and says she worked with a handful of customers across the country to make the vision a reality before the software was ready.
She currently has one website to collect the email addresses of potential customers so that when the web application launches in late July or early August, users will be available to use the service. She spends hours and hours getting the business going outside of her job at LLBean.
“I love working for Bean, but I also love Clique in Style and I think it can help a lot of people plan weddings,” she says.
When asked how busy she is likely to be this year, she finds that the wedding industry is booked out and booming after things reopened and pandemic restrictions fell.
“I hope we can get the word out, but my main focus is on creating a phenomenal user experience,” she says. “I agree to be small at launch and the rest of this year until we get the software just right,” she says.
When asked if she expects to be busy this year and next, given all of the weddings that have been postponed because of the pandemic, Marr says she plays by ear, adding, “I agree with the start and finish.” to be small for the rest of the year until we have the software just right. “
She also said that she will start public user testing as soon as the software goes live in late July or early August, “then I’ll be doing a big marketing push in early 2022 to grow and help as many people as possible. “