Ford attracts youthful and extra feminine consumers with new $20,000 Maverick pickup

Rebecca and Shane Phillips of California pose in front of their car collection, including their new Ford Maverick 2022.

Shane Phillips

Rebecca and Shane Phillips are used to eye-catching when they drive through California in their 1985 Mercury Colony Park or 1978 Lincoln Continental with Longhorns on the front. But the latest eye-catcher in their collection came a little unexpected.

“The looks we get are pretty neat. Everyone I’ve met says, ‘I’ve never seen anything like this,'” said Rebecca, 31. “It’s always fun driving by and someone is surprised what it really is and what it looks like. “

It’s not a classic car, sports car, or electric vehicle. It is the new Ford Maverick 2022, a small pickup truck that recently launched as the automaker’s cheapest vehicle in its full range of cars and trucks for about $ 20,000.

While the vehicle has only been on sale for a little over a month, Ford engine says the compact truck – about as long as a Toyota full-size sedan but at a much lower price and many other smaller cars – is already successfully attracting new, younger, and more cost-conscious buyers like the Phillips.

“We really see a new customer coming to Ford. And that was really our goal with Maverick, targeting a younger, more diverse customer. And we’re definitely seeing that, ”Todd Eckert, Ford Truck Marketing Manager, told CNBC.

Ford sold more than 4,100 Mavericks during the vehicle’s first full month of sales in October. Eckert said the company will continue ramping up production of the truck at the automaker’s Hermosillo plant in Mexico.

Non-truck people

Maverick is not just about selling, it’s also about bringing new customers to Ford. It can act as a gateway vehicle for customers to order Hop into bigger, more expensive Ford pickups like the medium-sized Ranger and the full-size F-150.

According to Ford, early Maverick buyers are younger and more feminine than the traditionally male-dominated truck market.

According to JD Power, a quarter of Maverick buyers are women, compared to 84% male buyers of the full-size pickups, according to Ford. The company reports that more than a quarter of shoppers are also between 18 and 35 years old – double the industry average for that age group. According to JD Power, the average age of a new car buyer is 48 years.

The Phillips said they weren’t “big truck people” or even new car people, but they were drawn to the Maverick because of its price, features, and fuel economy.

It is similar with Christopher Molloy II, who bought a Maverick as his first new vehicle in early October. He traded a compact Chevy Cruze sedan for the pickup.

“I didn’t look for a Maverick first. I didn’t know it existed,” said the 23-year-old Oregonian. “I was looking for more SUV-type. I wasn’t really expecting to get a new truck because they are so expensive until I saw the Maverick come out.”

Ford surprised many with the Maverick’s low price tag as well as its standard 2.5 liter hybrid engine that can reach more than 40 mpg in city traffic. A Maverick with an optional 2.0-liter, four-cylinder turbo engine that gets a combined 26 mpg combo, including 30 mpg highway and 23 mpg city, starts at around $ 21,000.

The top vehicles Maverick buyers also see are other small pickups like the Toyota Tacoma and Ford Ranger, as well as small crossovers and even the Honda Civic sedan, according to car research firm Edmunds.

‘Hit the target’

The lower prices are a welcome change for consumers as vehicle prices hit record highs of around $ 44,000, including a rapidly growing supply of expensive pickups that can exceed $ 100,000.

“In 25 years in this business, I don’t know I’ve seen a manufacturer come out with a product that hit the mark so well,” said Derek Lee, general manager of Long McArthur Ford in Kansas. “What we see in buyers is a younger buyer. We see first-time buyers of cars. We have import car buyers.”

The early average price customers pay for the Maverick is $ 29,749, according to Cox Automotive. This includes dealers and customers who choose higher-priced equipment and options for the truck.

Lee said his dealership ordered more than 400 Mavericks. He said the initial demand was the highest he had seen for the store, which specializes in larger Super Duty pickups.

Keep prices low

The Phillips and Molloy said dealers did not raise the price of their Mavericks despite the fact that it is a new vehicle and inventory levels are near record lows due to a persistent shortage of semiconductor chips.

Some dealers who can legally sell a car at any price above the manufacturer’s suggested retail price or MSRP have taken advantage of low inventory levels and according to reports and dealers websites rated vehicles at thousands if not tens of thousands of dollars.

The Maverick wasn’t entirely free of markups. Lee said his dealership won’t upgrade a Maverick if it’s ordered by a customer, but if someone cancels their order and it goes on the dealership lot, they priced it at about $ 2,500 above MSRP.

“When a vehicle arrives here and someone rejects it, we look at the market. We’re still working to be the lowest price on the market,” said Lee. “I know there are some over $ 5,000, I know there are some over $ 10,000. We felt that over $ 2,500 was a very, very fair price.”

Eckert said Ford has no control over how dealers price their vehicles, but they have told dealers the importance of pricing for that vehicle and its target customers.

“We talked about the full range and who these car buyers are and how we want to attract them,” he said. “You control markup or no markup, but we believe affordability was one of the keys.”

Metropolis to make use of Mardi Gras-style pickup for trash beginning Friday

“There’s no magic wand that can solve this overnight,” said Cantrell. “If there was one, I would have waved him.”

The city of New Orleans will add a Mardi Gras-style garbage collection process to try to get rid of some of the trash that is piling up, rotting and stinking in several neighborhoods of the city, some of which have not seen garbage collection since before Hurricane Ida.

Mayor LaToya Cantrell and the CAO of Infrastructure Ramsey Green said 10 vehicles from the city, along with heavy equipment and a police presence, would be dumped to pick up loads of rotting rubbish. She called it “Operation Mardi Gras”.

The municipal Department of Sanitation, Parks and Parkways, Public Works, the S&WB, the Orléans Parish Sheriff’s Office, the RTA, and the airport will all mobilize heavy equipment to traverse all of the city’s streets and remove any bags currently on the street.

The operation begins Friday and involves workers loading the bags into dump trucks and front loaders and taking the garbage to a landfill.

“We don’t do this voluntarily, but out of necessity,” said Green.

“There’s no magic wand that can solve this overnight,” said Cantrell. “If there was one, I would have waved him.”

Green emphasized that the city crews would not pick up the city’s 95-gallon containers, but rather the additional garbage bags that were placed next to the containers because the containers were mostly full.

The 95-gallon containers will continue to be on the list of regular garbage collection providers.

The city crews handle solid food waste rather than fallen branches and storm debris, which is another function but not as big a health issue as rotting food, diapers, and other household trash.

“This is a temporary solution as we are moving towards a more permanent solution,” said Ramsey Green, the city’s chief administrative officer for infrastructure.

The garbage disposal problem, especially given the contents of many fridges and freezers thrown out before and after Hurricane Ida, has begun to rot and attract rodents and flies.

Mayor Cantrell said the city’s garbage disposal companies had to expect a 3-5 times workload after the storm, with only about 25 percent of their normal workforce.

In addition to the city’s collection efforts, they have 4 trucks from Ramelli Waste picking up parts of Algiers and Mid-City that they have designated as Zone 1 had a response from a supplier with 20 trucks but there are concerns that the company is trucks has but not enough workers.

Cantrell said IV garbage trucks, who also help with the collection, are working with Metro for their normal routes.

Self garbage dump

Cantrell also brought up their Elysian Fields Transfer Station landfill, which was criticized by local residents who complained that they were asked to dispose of their own household garbage while paying someone else to do it.

Cantrell said it was only an option for people who asked for an option. She said 200 vehicles used the construction site during the half day of operation on Wednesday and another 600 dumped garbage there on Thursday.

“You don’t have to, but if you want, the option is there.”

Cantrell also said the city is considering recognizing residents who went without garbage collection for weeks before Hurricane Ida and after the storm. She said she was also considering legally repeating the city’s garbage deal.

“That is absolutely on the table. I think we have to get it out, ”she said. “We have to pick up our rubbish.”

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GM’s pickup cash machine will get a expertise tuneup

DETROIT, Sep 9 (Reuters) – General Motors Co (GM.N) will be giving its best-selling Chevrolet Silverado large pickup truck models a makeover next spring to address competitive imperfections that have put Chevy third in one of the world’s most lucrative vehicle segments.

Catching up with competing trucks from Stellantis NV (STLA.MI) and Ford Motor Co (FN), in 2022 most Silverado models will get larger dashboard screens and new connectivity technology with built-in Google voice commands and software.

Chevrolet will also add a 420-horsepower Silverado ZR2, which is designed for rugged off-road adventures – or to make it seem like the owner would have it. The Silverado ZR2 will chase Ford’s F-Series Raptor and Stellantis’ Ram TRX, which are eye-catching performance models for these brands.

The current Silverado, which came on the market in early 2019, was surpassed in sales by the Ram pickup from competitor Stellantis NV. The 2018 Ram received a makeover with a refined interior and a 12-inch (30.5 cm) dashboard screen that was closer to the style of a Tesla (TSLA.O) Model S sedan as a conventional pickup.

The Fiat Chrysler unit of what is now Stellantis also expanded Ram pickup manufacturing capabilities in North America. to oust the Chevy Silverado as the No. 2 brand in the North American pickup segment.

That strategy – led by Mike Manley, now head of Stellantis North America – worked. By the first half of 2021, Rams pickups had surpassed the Silverado and, according to sales data compiled by Automotive News, are now in second place behind Ford’s F-series trucks, the best-selling model range in the US for more than 40 years.

SMARTPHONE-LIKE EXPERIENCE

Steve Carlisle, head of GM’s North American business, told Reuters that GM has learned from Ram’s challenge. “You have to be very agile and react,” he said. “And maybe you ask different kinds of questions.”

Going forward, Carlisle sees the market moving from “bigger is better” in dashboard displays to more emphasis on improving the user experience.

Carlisle said his goal for the redesigned Silverado was to oust Ford from the top spot in the segment.

“We’re not going to rest until that happens,” he said, although he added, “we’re going to do the right thing from a brand perspective.”

Ram and Ford have their own upgrades for 2022. Ram trucks will receive improved infotainment systems. Ford is promoting and promoting a hybrid system available for the F-150 pickup that can power a home fully electric F-150 Lightning is coming next spring.

The new Silverados receive further new technologies. The redesigned trucks will be the largest application of GM’s partnership with Alphabet Inc (GoogL.O) Google to create a more smartphone-like experience in cars. And top-of-the-line Silverados will optionally offer GM’s Super Cruise system to enable hands-free driving on more than 200,000 miles (321,869 km) of roads in Canada and the United States.

The Silverado ZR2 responds to a more traditional form of automotive competition. Powerful pickup trucks equipped with tall, stout suspensions and other modifications to tackle races over rough deserts or jumping sand dunes are the 21st century answer to Detroit’s 1960s muscle cars. Ford and Ram had developed models for extreme off-road enthusiasts. Chevy doesn’t. Now it will.

Carlisle said that 60% of the Chevrolet Silverados sold now are “lift trucks” with high suspensions. The Silverado ZR2 will add a 420 hp eight-cylinder petrol engine to the formula. Carlisle said the ZR2 could account for more than 10% of Silverado sales.

Ford’s Raptor has a starting price of nearly $ 66,000. Carlisle said the Chevrolet ZR2 will be “more accessible” with a lower starting price.

Reporting by Joe White in Detroit Editing by Matthew Lewis

Our standards: The Thomson Reuters Trust Principles.

Victorville police discover AR-15-style rifles, physique armor in pickup stolen from Bakersfield

Posted: 7/13/2021 / 5:03 PM PDT
Updated: 7/13/2021 / 5:05 PM PDT

VICTORVILLE, Calif. (KGET) – Victorville Police on Tuesday found multiple AR-15 rifles, 300 rounds of ammunition, replica law enforcement badges, a loaded handgun, stun gun and body armor in a vehicle that was reported stolen in Bakersfield last month . Authorities said.

Adrian Jimenez, a 52-year-old traveler from Los Angeles, was the sole occupant of the Chevy Avalanche when police found it parked in a Travelodge on Mariposa Road, according to a press release from the Victorville Police Department. He was arrested on suspicion of possession of a stolen vehicle and multiple gun crimes.

Anyone with information regarding this investigation is encouraged to call the Victorville Police Department at 760-956-5001 or the We-Tip hotline at 1-800-782-7463.

Holy Smoke & Grill House-Model BBQ | Tuesday Pickup in Murrieta!

This post was written by a community member.

Pitmaster Royce from Holy smoke & grill specializes in some of the best smoked BBQ in Murrieta. He will offer his menu this tuesday to the Pick-up from the roadside from 1 p.m. to 7 p.m. in Murrieta. The full menu and pre-order can be found on Foodnome ? https://foodno.me/holy-smoke

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? Holy Smoke & Grill is a county legal restaurant located near the corner of Whitewood Rd & Keller Rd in Murrieta. General location is shown within a half-mile radius on the map in the order link above. The exact address will be given after the order is completed to protect the privacy of the chefs. Enjoy!

Current customer rating:
“Brisket, Tri Tip and Ribs were cooked to perfection and absolutely delicious with a rich smoke flavor. I can only recommend Holy Smoke and Chef Royce!”

Holy Smoke & Grill House-Model BBQ | Wednesday Pickup in Murrieta!

This post was written by a community member.

Pitmaster Royce from Holy smoke & grill specializes in some of the best smoked BBQ in Murrieta. He will offer his menu this Wednesday to the Roadside pickup from 12:30 p.m. to 7:00 p.m. in Murrieta. The full menu and pre-order can be found on Foodnome ? https://foodno.me/holy-smoke

— —.

? Holy Smoke & Grill is a county legal restaurant located near the corner of Whitewood Rd & Keller Rd in Murrieta. General location is shown within a half-mile radius on the map in the order link above. The exact address will be given after the order is completed to protect the privacy of the chefs. Enjoy!

Current customer rating:
“Brisket, Tri Tip and Ribs were perfectly cooked and absolutely delicious with a rich smoke flavor. I can only recommend Holy Smoke and Chef Royce!”