Twin Peaks bringing its lodge-style sports activities bars to Philly area

The Philadelphia area is set to see a wave of new sports bars in the years to come as Twin Peaks, a lodge-style restaurant with wall-to-wall TVs and an all-female waitress, begins its first Northeast expansion.

Known for its rugged atmosphere and hearty, freshly prepared menus, Twin Peaks was founded in the Dallas suburbs in 2005 and has expanded to 85 locations across the country. The company now plans to open 10 locations in the Philadelphia area.

“Everything we put into our building is a high-quality weapon of mass diversion,” said Joe Hummel, CEO of Twin Peaks. “We want everyone who walks in to see these weapons of mass diversion and concentrate fully on what’s going on outside the four walls, sounds, fire pits, fire pits. We really want to distract them from everything that is going on outside the four walls so that they can escape in our house, so to speak. ”

Twin Peaks has a combination of company-owned locations and franchises. The 10 restaurants planned in this area are part of a franchise development agreement.

The company and its franchisees are still in the process of selecting the upcoming locations, but have focused on a handful of potential destinations.

“We overlook the King of Prussia Market, Springfield, Willow Grove, Oxford Valley, Bensalem. These are some of the narrowing areas that we are really interested in, ”said Hummel.

The brand’s Pennsylvania presence could include potential locations in Philadelphia, Chester, Delaware, Bucks, Montgomery, Berks, Lancaster, and York. There is also a chance a suitable location is emerging in South Jersey, and the company is also looking to Pittsburgh and the Ohio markets.

In its existing US locations, Twin Peaks is perhaps best known for its frosty 29-degree draft beers.

“Cold beer is a really great way to watch sports, but to say ‘cold beer’ or ‘cold beer’ – they’re two different things,” said Hummel. “We have teamed up with a proprietary type of dispensing system in California and he is developing our dispensing systems for us that actually pour beer at 29 degrees. When it hits our frozen mugs, a beer becomes mushy. It just makes us exercise and our kitchen scratches so much better. ”

The bar’s menu offers a variety of burgers and sandwiches, as well as soups, salads, tacos and hot dishes such as braised beef, steak, grilled salmon and a variety of side dishes.

Twins Peaks’ marketing gestures refer to the general lumberjack ethos, or “mantality,” as the company quips in an ad.

The bar has sometimes been compared to Hooters, but Hummel said the resemblance only came from the women serving.

“Our brand has so many dynamic parts,” said Hummel. “If you look at our lodge compared to any sports bar out there, we have so many other things that can get you to add to the sport.”

The company is already in the midst of significant growth and plans to use the Philadelphia area as a launch pad in the coming years to venture north into New York and Massachusetts.

“We think Eagles fans, Phillies fans, Flyers, Philly Union, all of these sports are a great fit for our fan base who will have a game day in our lodges outside of the Philly market,” said Hummel.

Twin Peaks plans to open between 22 and 25 new locations in the coming year, and between 30 and 35 a year in the following years. The company is also targeting soccer fans in Mexico, where 32 new locations are to be planned in the coming years.

In the Philadelphia area, the first of 10 new lodges is slated to open in late 2022 or early 2023.

Hummel expects Twin Peaks to attract sports fans from across the spectrum when it gets to the area.

“Sport has resonance – and there are so many different sports,” said Hummel. “Boxing, UFC, of ​​course the NFL and college football, college hoops, NBA, hockey, baseball. There are Champions League and World Cup qualifications that go straight to the MLS.”

Though the company was born in Dallas, Hummel says the new lodges will be a welcome atmosphere for rival Eagles fans who will be watching the scoreboards closely for the final weeks of the NFL season.

“Philly, they’re hanging in there,” said Hummel. “They haven’t had as much success (like the cowboys) but they are still on the hunt, especially if Washington beat the cowboys that Sunday.”

Excessive Peaks group recommends hiker permits, more cash for Adirondacks

Cars in a trailhead parking lot along State Route 73 can be seen here on Labor Day weekend in 2020. (Photo – Elizabeth Izzo, Adirondack Daily Enterprise)

The State Department of Environmental Conservation has published recommendations from a committee on how to address the ever-increasing migratory traffic in the high peaks.

The 55-page report, which was in the works for over a year, contains mostly suggestions familiar to longtime Adirondack residents. The report suggests that the DEC investigate a walking permit system to limit usage – something that DEC Commissioner Basil Seggos has called a “last resort” to alleviate usage problems. It is also suggested that the state allocate more resources to address the effects of overuse, develop a strategic plan for visitor usage management, implement management plans already in the books, and put together an online system that will give visitors real-time information on the conditions of the trails and provides parking, starting a pilot shuttle service on State Route 73 and pilot visitor management plan on private land, and increasing the number of rangers and stewards in wilderness areas.

The report also called on the DEC to set up another committee to “lead the development of the Strategic Plan,” establish a new outdoor recreation unit under the umbrella of the DEC, and adopt some of the US National Park Service guidelines for visitor management.

These recommendations come at a time when the state is grappling with a multi-billion dollar budget gap. Although the federal US rescue plan – the latest coronavirus aid package – will provide the state with unrestricted aid worth $ 12.6 billion, Governor Andrew Cuomo has stated that the state needs $ 15 billion. Representatives of the Empire Center for Public Policy, a fiscal conservative think tank in Albany, have claimed Cuomo’s estimate is exaggerated.

This report completes the work of the High Peaks Strategic Planning Advisory Group, a committee established by the DEC in November 2019. Its formation followed the summer and fall seasons, when the waves of hiking traffic overwhelmed local resources on days with good weather. The impact of the busy seasons was compounded by a roadside parking ban along Route 73, which was introduced in May 2019. The ban was designed to address public safety concerns, but ultimately caused confusion and frustration as visitors were nowhere to park or park illegally despite no parking signs.

Despite the closure of the US-Canada border, these pre-existing problems worsened last summer. Rather than discouraging visitors outside the city from getting to the Adirondacks, the coronavirus pandemic brought even more visitors to the High Peaks region as people searched for places to escape after months inside. An influx of first-time visitors also brought more cases of litter and abuse of public land. The DEC set up pop-up hikers’ booths in Keene, Lake Placid and North Hudson last summer to keep visitors informed.

The High Peaks Advisory Group was asked to formulate a “strategic planning framework” that included policy recommendations to achieve five main goals: ensuring public safety, protecting hiking trails and natural resources, providing a good outdoor experience for visitors, and providing assistance local people’s economy and decisions based on science and data.

The group includes former Adirondack Council Director of Conservation Rocci Aguirre; Lawyer Sandra Allen; Teresa Cheetham-Palen, Keene Councilor and co-owner of the Adirondack Rock and River Guide Service and the Lodge; Essex County Chairman Shaun Gillilland, R-Willsboro; Seth Jones, director of education, Adirondack Mountain Club; Jim McKenna, CEO of the Regional Sustainable Tourism Office; Pete Nelson, co-founder of the Adirondack Wilderness Advocates; SUNY ESF professor Jill Weiss; Keene City Supervisor Joe Pete Wilson Jr .; and Charlie Wise, owner of the Mountaineer equipment store in Keene Valley.

The group submitted this report to DEC late last year, but the department waited until last week to publish it. A smaller interim report was presented to Seggos last summer. The department also waited weeks to release this report.

Some of the recommendations in this report are more than two decades old – they were set out in the High Peaks Wilderness Unit’s 1999 Management Plan and never materialized. Others have already been included in subsequent amendments to this plan, but have not yet happened. Some of the recommendations the DEC is already implementing, such as enforcing parking regulations along Route 73, partnering with Essex County to launch a pilot walker shuttle system, and posting information about parking availability and closings on social Media and government websites.

In a press release, Adirondack Wilderness Advocates said that “the high peaks need better protection than wilderness”.

“We are concerned that others will shout ‘overuse’ and lead with solutions before the problems and challenges of visitor usage are understood and measured,” the press release said. “We believe that science, data and planning must come first, even when trying out short-term strategies.”

In a statement, Adirondack Council Executive Director Willie Janeway praised the report. Prior to becoming head of the Environmental Advocacy Group, he was DEC regional director for the Catskills and the Hudson Valley.

“If adopted, these measures would be a significant leap towards first class management of this world class resource,” he said. “That means both a healthier wilderness and a happier visitor.”

Janeway highlighted a three-year pilot program that first tested the use restrictions for private land. The DEC passed the National Park Service guidelines and called for a new outdoor recreational unit. He also reiterated the recommendation for more funding.

“The Adirondack Council and its partners have requested an investment of $ 500 million over the next five years in these efforts and other measures to protect the park, maintain clean water and support the community,” a council press release said .

Seggos did not say which of the DEC committee’s new recommendations would ultimately implement.

“I am absolutely 100% convinced that the DEC … their heart is in the right place,” said Wilson, the committee member and Keene Town supervisor. “They were committed to the process and gave us all the tools we needed to have these discussions and make these decisions. You stand behind the recommendations that we made for the report.

“There’s a lot more going on in the world than just managing the high usage in the Adirondacks and the High Peaks,” he added. “I think these larger forces will really determine how much the state can address right now. From an optimistic point of view, we are having discussions about how the administration in Keene, the transport, more toilets, a stronger contact with education and visitors can be promoted. I really feel like the DEC worked right on doing this as we prepare for summer. With that in mind, it’s a big problem that needs to be addressed. It will take a lot of work and a lot of requirements to face and recover from the ongoing public health crisis. I am ready to continue our work and be patient. “

A full copy of the committee’s report is available at