NEW PROVIDENCE, NJ, June 20, 2021 (GLOBE NEWSWIRE) – Kiswe, the global interactive video company, and Rock Entertainment Holdings announced a collaboration to make the world’s largest esports tournaments easy and affordable for broadcast in the APAC region locate. The partnership will enable Rock Entertainment to deliver eSports content from around the world and make it APAC specific to create fully immersive, bespoke gaming experiences for players and fans in their native language.
As part of the collaboration, Kiswe Studio localized the popular e-sports tournament 2021 VALORANT Champions Tour Stage 1 and 2 – Challengers Hong Kong / Taiwan for Rock Entertainment and then streamed it on their linear channel “Blue Ant Extreme” in March and April 2021. Look out for the VALORANT Champions Tour Phase 3 – Challengers Hong Kong / Taiwan LIVE 2021 Finals in July 2021, as well as other upcoming esports matches.
The esports industry is forecast to reach $ 1.5 billion by 2023. Although they are virtual tournaments, many tournaments are currently being produced with commentary, graphics and videos aimed only at local markets and are missing a great opportunity to expand their reach and monetize a much wider audience. Kiswe Studio enables event organizers to create and scale personalized content anywhere, in any language.
The partnership will enable eSports producers and casters to work remotely, eliminate travel and equipment costs and risks associated with on-site production, and create new ways to offer premium content and competitions and grow a diverse audience . Networks will also be able to cost-effectively localize games, open up new markets for innovative content, and open up new monetization opportunities. Gamers can look forward to viewing and interacting with bespoke, world-class, competitive gaming content from around the world in their own native language.
“We are excited to partner with Kiswe to bring Valorant and other live and localized esports broadcasts to our viewers across Asia,” said Beatrice Lee, Asia Pacific CEO, Rock Entertainment Holdings. “This partnership is about delivering the content our esports fans love in a personalized and inclusive way.”
“The globalization of exports also requires localization, and a simple translation is not enough,” said Mike Schabel, CEO of Kiswe. “Kiswe Studio can customize esports games from anywhere, capturing even the most subtle cultural nuances for each region and delivering the most enjoyable gaming experiences.”
Kiswe is an interactive video company that creates real-time live streams to target digital audiences and unique communities around the world. Kiswe’s award-winning technology also enables people to stay connected through live events through a content creation and mobile platform that connects media companies with consumers. Kiswe is headquartered in New Jersey, USA, and has offices in New York, Seoul, Belgium and Singapore. Find out more at www.kiswe.com.
About rock entertainment:
Rock Entertainment distributes branded and unbranded content around the world. Offerings include natural history, fact, entertainment, digital shorts, and preschooler programming that appeal to audiences worldwide across multiple platforms including television, digital, OTT, and live events. Rock Entertainment’s channel business offers a portfolio of media brands such as Love Nature 4K, ZooMoo Networks (International), Smithsonian Channel (Asia, Middle East & Africa + Turkey), Blue Ant Entertainment (Asia), Blue Ant Extreme (Asia), and Makeful ( Asia), with a catalog of over 2,000 hours of content, including the largest 4K natural history offering on the market.
About Blue Ant Extreme:
Blue Ant Extreme is a channel that is exclusively dedicated to extreme content. Audiences can expect adrenaline-pumping, exclusive content in a variety of genres, including extreme sports, reality, paranormal, gaming, and adventure. Spine’s exciting series include Paranormal Survivor and My Worst Nightmare; extreme adventure content with Spy Games, Ninja Warrior UK and Conquering Northern China; and exciting gaming action from acclaimed digital brands, Arcade Cloud and Wisecrack.