D’Eriq King and the # 14 Miami Hurricanes will kick off their 2021 football season against # 1 Alabama on Saturday, an instant test for a group looking for their first ACC title in history.
Regardless of the winner of the game, King has already been crowned one of the rulers for NIL (name, image, and likeness) success.
As of September 3, King has signed with six companies: College HUNKS Hauling Junk and Moving Company; The Wharf, an outdoor event space in Miami; Murphy Auto Group; Dreamfield, a company that offers student-athletes ways to capitalize on their name; Panini America; and the Florida panthers.
King has also launched its own line of clothing that includes sweatshirts, hats, jackets, and other branded clothing.
King has deposited a sizable amount of money and could make even more, depending on the appearances he makes at specific companies and upcoming endorsements.
Here’s an overview of King’s deals and potential future opportunities.
College HUNKS hauling scrap and moving
King co-signed on July 1, the first day Florida and several other states enacted NIL laws College HUNKS hauling scrap and moving , a nationwide brand that offers “stress-free solutions for removals and scrap transport”, together with Hurricane teammate and Redshirt Junior Safety Bubba Bolden.
It was one of three contracts King signed that day. According to Sports Illustrated’s Ross Dellenger , King received “an instant five-digit contract bonus” from the company.
King took one interview with College HUNKS Hauling Junk and Moving founder Omar Soliman, who said King signed with the organization at 12:01 am on July 1, apparently “which makes him the first NCAA athlete to ever sign a promotional deal under this NIL – has signed the judgment ”. Soliman also praised King’s personality.
“D’Eriq embodies the core values of our company,” said Soliman. “If you spend a few minutes with him, you can immediately see who he is. He is a hard worker, he has a lot of courage and he is really a testament to our company and our core values and our corporate purpose to move the world. ”
On July 1, King also signed with The quay , a venue on the Miami River.
One of the company’s business partners, Emi Guerra , said the organization signed the deal – which includes an hourly performance fee of $ 2,000 an hour for King – because of its belief in “the right for college athletes to go beyond scholarships.”
“Before the, [King] came to the quay a lot alone, “Guerra said to the South Florida Economic Journal . “He was a fan of ours and we were a fan of his, so everything worked out.”
King added that the opportunity for NIL deals with The Wharf and other companies is “long overdue” and he hopes to give opportunities to more players.
“I’m really happy that guys are making money,” King said in one interview with CaneSport.com. “Not me, but my teammates, especially the offensive. So that everyone on my team has the opportunity to earn money. As much as I can contribute, I’ll do it. I’m really looking forward to it. ”
Murphy Auto Group
King also signed a contract with Murphy Auto Group, which has multiple dealerships in Georgia and Florida.
The business has been around since 1979 and is allegedly known for its “philanthropic endeavors” and “long history of supporting community initiatives, military organizations, humanitarian missions, colleges, youth initiatives and a wide variety of donations throughout the year”.
According to Alan Rubenstein from CanesWarning.com , King received a $ 10,000 bonus from the Murphy Auto Group.
Along with his advertising deals, King and Florida State senior quarterback McKenzie Milton co-founded Dream field , a NIL-based platform that books student-athletes for live events, including autograph sessions, meet-and-greets, and speeches.
On the website, King charges $ 2,000 an hour for events, third among Dreamfield ambassadors behind Milton ($ 2,500) and Ole Miss junior quarterback Matt Corral ($ 10,000).
“We are entering a new era of technology that will enable sports trading cards to move from physical to digital, and I am proud to be at the forefront of that change,” said King said to ESPN.com . “To be one of the first college athletes in history to have a high quality NFT made in my own image is a dream come true.”
Dreamfield also planned to enter the NFT (non-fungible tokens) market, with King and Milton being among the available athletes for the cards.
On July 28th Panini America announced that King, Corral, and Wisconsin sophomore, Graham Mertz, became the organization’s first exclusive NIL athlete to allow them “sell soccer balls, helmets, and other items while performing at public signing events,” according to ESPN’s Dan Murphy .
“NIL has given us the opportunity to work with college student athletes in a new way,” said Mark Warsop, CEO of Panini America, in a press release that will be a very long partnership with us as these players compete against each other on the college soccer field compete and find their way to athletes who play at a professional level. “
The Florida Panthers of the NHL announced On August 9, they signed King for “a first NIL program of its kind”.
King has been dubbed the Panthers’ first “FLA athlete,” allegedly making him the first college athlete in the United States to sign an NIL agreement with a professional athletic team. According to the team’s press release, King will appear at the team’s games and events and “will work closely with the Panthers digital and social media teams to produce content to attract fan bases across South Florida.”
“We are delighted to welcome D’Eriq as our first ‘FLA athlete’ to the Panthers Territory,” said Panthers Chief Strategy Officer Sam Doerr. “D’Eriq is a superstar on and off the field and we’re excited to reach out and engage sports fans from South Florida in new ways through this collaboration.”
Miami QB D’Eriq King became the first college player to sign a sponsorship deal with the Florida Panthers, the NHL team said.
King will perform at some games and events, interact with fans on social media, and produce digital content.
– ESPN college football (@ESPNCFB) August 9, 2021
According to the Panthers, King’s signing is “just the beginning” for their “FLA Athlete” program, which will be rolled out to additional student athletes attending school in Florida.
D’Eriq King clothing line
King launched his own branding website on July 1, which includes a baseball jersey, bib, bomber jacket, baseball cap, sweatshirt, and sweatpants, among other things Clothing side .
The website was one of several steps King took on that opening day. Per Sports illustrated , King said the three college deals with HUNKS Junk and Moving, Murphy Auto Group and The Wharf should bring him in excess of $ 20,000.
It’s unclear how much money King made from his website, although his most expensive items are a green and black “AOP bomber jacket” that cost $ 74.99 each.
Is there more to come?
King told Sports Illustrated that on opening day for NIL deals, he heard from over 50 brands, with the exception of one company he would particularly love to hear about: Lululemon.
King says there are more deals on the way. Today alone he has heard of more than 50 brands.
However, there’s one particular brand he’s hoping to sign with but hasn’t heard of: Lululemon.
He puts out his feelers for the athleisure clothing line he loves.
Hm, @lululemon ..
– Ross Dellenger (@RossDellenger) July 1, 2021
New offers are likely to become available for King and thousands of other NCAA student athletes in the coming months. Given the start he’s come to, King should have a lot more opportunities to invade his NIL kingdom.