NASCAR Foursome To Develop into Highway Warriors IMSA Type at Daytona

A quartet of NASCAR Young Guns will leave their production cars at home to compete in the IMSA sportscar events at Daytona International Speedway next week to open the 2022 season.

Austin Cindric, Harrison Burton, Chase Briscoe and Hailie Deegan – all part of the Ford Performance program in NASCAR – will compete in two Ford Mustang GT4s on Friday, January 28 for the season opener of the IMSA Michelin Pilot Challenge, the BMW M Endurance Challenge, A day later, Cindric will climb into the No. 15 Proton USA Mercedes-AMG GT3 and compete in the new GTD PRO class at the 60th Anniversary of the Rolex 24 At DAYTONA, North America’s premier sportscar race on the IMSA WeatherTech SportsCar Championship calendar , 29.-30. January.

Cindric and Burton will share the #41 PF Racing Mustang for the Michelin Pilot Challenge race, with Briscoe and Deegan in the #42 Mustang from the same stable. The goal for all four drivers is to gain valuable street circuit experience before the start of their NASCAR seasons—the Camping World Truck Series for Deegan and the Cup Series for the other three.

Tickets are available for next weekend’s activities and include the following. Sign up to receive all ticket information for the Rolex 24 At DAYTONA weekend www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

4-Day Adult Ticket: $125 (Infield/Frontstretch/Garage Access); Children up to 12 years FREE

Adult Sat-Sun Tickets: $75 (Infield/Frontstretch/Garage Access); Children up to 12 years FREE

Sat-Sun Adult Tickets: $50 (Infield, Frontstretch Access): Children 12 and under FREE

Adult tickets Saturday-Sunday: $50 (unreserved front seats): Children 12 and under FREE

Adult tickets on Friday: $30 (unreserved front seats): Children 12 and under FREE

Adult Sunday tickets: $35 (unreserved front stretch seating): Children 12 and under FREE

Cindric, the 2020 NASCAR Xfinity Series Champion who will be a Cup Series rookie with Team Penske this year, is no stranger to IMSA racing. The 22-year-old has contested 16 Michelin Pilot Challenge races with two wins and has six WeatherTech Championship races under his belt.

For Burton, 21-year-old driver of NASCAR’s Wood Brothers Racing Ford and son of former NASCAR driver and current NBC Sports race analyst Jeff Burton, the 3.56-mile Daytona track will be a new experience.

“I’ve had these conversations with my friends at Ford, at the Wood Brothers and at Penske. The only thing I wanted to work on to get better was to be a better street racer,” said Harrison Burton. “Having the opportunity to do this right away is awesome and recognition that they have made a commitment to help me get better. It really is everything a driver could ask for.”

Publisher’s Note:

  • To download the new Rolex 24 At DAYTONA logo, click here. click entry list for Rolex 24 At DAYTONA as well as on weekends Time schedule. Click for photos of all four riders here.

Drivers have their teams’ blessing to venture outside of their regular work area to compete at Daytona.

“We want to be flexible,” said Walter Czarnecki, vice chairman, Team Penske. “We want to give them the opportunity to expand their skills.”

But the four gets plenty of space in Daytona. It started on Friday with three days of testing for both IMSA series at the Roar Before the Rolex 24. In the second session on Friday, Cindric was 7th fastest of the 30 cars in the Grand Sport (GS) class with a lap of 1 minute and 54.027 seconds. (112.394 mph) while Briscoe finished 12th with a 1:54.367 (112.060 mph).

“That’s one thing I’ve really buckled up and said for this 2022, I just need to get as much seat time as possible, whether it’s in the dirt, on circuits or whatever I can ride,” Deegan said. 20, returning to David Gilliland Racing in 22 for a second trucking season. “I just want to come in and get more experience and I feel like there’s one thing I could improve on – I can improve on a lot of things – but I feel like there’s one thing that’s really coming up more in the NASCAR world and that’s the street circuit Run. I have the feeling that being able to drive any kind of road course will just improve me as a driver.”

It will be a reunion for Deegan and Briscoe, who shared a Mustang for the 2020 Daytona race. Briscoe, who is driving for Stewart-Haas Racing in the Cup Series this season, is looking forward to the seat time and to seeing how Deegan has improved in the two years since they have raced together.

“The last time we were there, it was her first time ever running a road course,” said Briscoe, 27. “Well, getting back to her, she’s probably done three or four truck races now (on road courses) and has raced some other IMSA stuff so it will be fun to see her improve as a racer.

“She’s doing a really good job in a lot of different disciplines and it’s going to be fun to go down there and show us both a whole new discipline and go down there and just have a good time.”

When the Michelin Pilot Challenge race is over, the race ends for three of the drivers. Not so for Cindric, who will make his fourth start in the Rolex 24, this time alongside Dirk Mueller and Patrick Assenheimer in the #15 Mercedes. Cindric has a clear goal in mind.

“I have a very strong desire to win the Rolex 24 and that is my motivating factor to compete in this race,” said Cindric, who won the beef last February. It’s what’s for dinner. 300 races of the NASCAR Xfinity Series. “I’ve worked really hard every offseason to try and make a difference, not to get into a five-rider lineup just to race and experience it. I kind of did it all.

“I would say the Rolex is probably the most realistic race I can watch and say I would love to win that race. I think this is a great opportunity for me to do that, or at least establish my skills for it, and as I said, against a group of drivers who are incredibly talented and incredibly experienced, all in their cars.”

GTD PRO is just that – a class based on professional drivers. Most cars have factory support. In a way, Cindric says, this Rolex 24 will reflect what he expects as a NASCAR Cup Series rookie – going head-to-head with the best pro drivers.

“On GTD PRO you look at the roster and my jaw kind of dropped,” said Cindric, “so I’m looking forward to this challenge.”

Once the checkered flag drops at the Rolex 24 At DAYTONA, the World Center of Racing will focus on DAYTONA Speedweeks Presented by AdventHealth (February 15-20) and the 64th Annual DAYTONA 500. The week will be six days of incredible track action with practice, qualifying and a total of six races across four different series. It will offer multiple opportunities for fans to see the next-gen NASCAR Cup Series car, as well as some of the world’s greatest drivers in the NASCAR Xfinity and Camping World Truck Series, and the ARCA Menards Series.

For ticket information for Speedweeks Presented By AdventHealth events, log in www.DAYTONA500.com or call 1-800-PITSHOP. If fans would like to buy or sell reserved seats for the DAYTONA 500, please visit SeatGeek, the DAYTONA 500’s preferred ticket exchange, and Speedweeks Presented By AdventHealth.

Fans can stay connected with Daytona International Speedway Twitter, Facebook and Instagram, as well as the all-new NASCAR tracks apartment, for the latest speedway news.

NASCAR wants “F1-style method” to race weekends

Hamlin said his newfound interest in Formula 1 came from several of his friends, who paid attention, and by watching Drive to Survive, a popular documentary series produced in a collaboration between Netflix and Formula 1, to take a look behind the scenes series.

“I think I probably watched more this year [F1] Run as I’ve had all my life. Part of this is being driven by social media. My friends agree to it. You can see that the American press is paying more attention to the subject this year, ”Hamlin said.

“Of course, when you see a buzz or see something about it on social media, you kind of want to tune in and see what’s going on. That sparked my interest in it, more than anything. “

Hamlin said his involvement with Netflix in a documentary about driver Bubba Wallace and his first season at 23XI Racing, which Hamlin owns with NBA legend Michael Jordan, also encouraged him to try Drive to Survive.

“It definitely got me to see how they did the production and it certainly came over with some good storylines,” he said. “Sure, I’m a person who will morph into this show over time.”

Hamlin, who continues to battle to win his first championship this year, said NASCAR needed to find a way to make its race weekends more of a “show” and take advantage of the more competitive races in NASCAR.

“It’s crazy because you probably have a 90% chance of choosing which two guys will win [each F1 race]. This year was a little different with the madness, but there are two people who can win, two teams that can win, ”said Hamlin. “There isn’t a lot of side-by-side racing compared to NASCAR, but the fans and media love it.

“When you talk about how critical the fans or the media or whoever our race might be in NASCAR, that’s amazing what’s going on right now. The show is good. Why can’t we get people to vote?

“Texas was just a big disappointment to see what was going on in the stands, and yet we’re talking about the largest crowd in history showing up for the COTA F1 race next week. So there is some kind of breakup that is not making this deal work. “

Valtteri Bottas, Mercedes AMG W10, leads Max Verstappen, Red Bull Racing RB15, Sebastian Vettel, Ferrari SF90, Lewis Hamilton, Mercedes AMG F1 W10 Alex Albon, Red Bull Racing RB15, Charles Leclerc, Ferrari SF90, Carlos Sainz Jr., McLaren MCL34 and the rest of the pack tab the start

Photo by: Glenn Dunbar / Motorsport pictures

Of course there were several sold out and heavily attended NASCAR Cup races in the 2021 season, but the atmosphere that is created each weekend varies from track to track.

Several protocols remain in place due to the COVID-19 pandemic, limiting the number of people in garages and on the pit lane prior to the races. With the exception of eight race weekends in the Cup series, there was neither training nor qualifying this year.

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Additionally, during the height of the pandemic, many sponsors reduced their on-track activation and not all returned to previous levels.

Hamlin believes NASCAR can learn something from how F1 can keep the “hype” around its events going even when the race is not as competitive on the track.

“I would love to see how we do a race weekend more F1-style and how we do hospitality, parties and all that stuff,” said Hamlin.

“There just has to be more to it than just showing up and racing like we’re doing right now.”

NASCAR wants an “F1-style strategy” to race weekends

Hamlin said his newfound interest in Formula 1 came from several of his friends who paid attention to it and watched Drive to Survive, a popular documentary series produced in a collaboration between Netflix and Formula 1, to take a look behind the scenes check out the sport.

“I think I’ve probably seen more (F1) races this year than in my entire life. Part of this is being driven by social media. My friends agree to it. You can see that the American press is paying more attention to the subject this year, ”Hamlin said.

“Of course, when you see a buzz or see something about it on social media, you kind of want to tune in and see what’s going on. That sparked my interest in it, more than anything. “

Hamlin said his involvement with Netflix in a documentary about driver Bubba Wallace and his first season at 23XI Racing, which Hamlin owns with NBA legend Michael Jordan, also encouraged him to watch Drive to Survive.

“It definitely got me to see how they did the production and it certainly came over with some good storylines,” he said. “Sure, I’m a person who will morph into this show over time.”

Also read:

Hamlin, who continues to battle to win his first series championship this year, said NASCAR needed to find a way to make its race weekends more of a “show” and take advantage of the more competitive races in NASCAR.

“It’s crazy because you know – you probably have a 90 percent chance of choosing which two guys will win (every F1 race). This year was a little different with the madness, but there are two people who can win, two teams that can win, ”said Hamlin. “There isn’t a lot of side-by-side racing compared to NASCAR, but the fans and media love it.

“When you talk about how critical the fans or the media or whoever our race might be in NASCAR, that’s amazing what’s going on right now. The show is good. Why can’t we get people to vote?

“Texas was just a big disappointment to see what was going on in the stands, and yet we’re talking about the largest crowd in history showing up for the COTA F1 race next week. So there is some kind of breakup that is not making this deal work. “

Valtteri Bottas, Mercedes AMG W10, leads Max Verstappen, Red Bull Racing RB15, Sebastian Vettel, Ferrari SF90, Lewis Hamilton, Mercedes AMG F1 W10 Alex Albon, Red Bull Racing RB15, Charles Leclerc, Ferrari SF90, Carlos Sainz Jr., McLaren MCL34 and the rest of the pack tab the start

Photo by: Glenn Dunbar / Motorsport pictures

Of course there were several sold out and heavily attended NASCAR Cup races in the 2021 season, but the atmosphere that is created each weekend varies from track to track.

Several protocols from the COVID-19 pandemic remain in place, limiting the number of people in garages and on the pit lane before the races. With the exception of eight race weekends in the Cup series, there was neither training nor qualifying this year.

In addition, many sponsors reduced their at-track activation during the height of the pandemic and not all have returned to previous levels.

Hamlin, 40, believes NASCAR can learn something from how F1 can keep the “hype” around its events going even if the race on the track is not as competitive.

“I would love to see how we do a race weekend more F1-style and how we do hospitality, parties and all that stuff,” said Hamlin.

“There just has to be more to it than just showing up and racing like we’re doing right now.”

Leisure at NASCAR Superspeedway contains CeCe Winans, Luke Combs

Twelve-time Grammy winner CeCe Winans, multi-platinum country star Luke Combs and rising stars Priscilla Block and Brandon Lay will be entertaining the NASCAR Tripleheader on the Nashville Superspeedway this weekend.

Winans, a celebrated gospel singer with one star on Hollywood’s Walk of Fame and more than five million records sold, the Invocation will deliver the Nashville Life Church on the Sunday before the first race of the Ally 400 NASCAR Cup Series (2:30 p.m. CT, NBCSN).

Combs will act as the Grand Marshal for the Ally 400. A native of Asheville, North Carolina, is a multi-platinum ACM, CMA, CMT, and Billboard Music Award-winning artist and the 2019 and 2020 CMA Singer of the Year.

Priscilla Block, a 25-year-old social media sensation, will sing the national anthem in front of the Ally 400. Her hit song “Just About Over You” hit the top 40 on the country airplay charts after being crowdfunded by thousands of their fans on TikTok.

Following the song’s success, Block was signed to the Mercury Division of Universal Music Group Nashville last September.

Earlier this month it was announced that Grand Ole Opry member Chris Janson would be playing a concert on the Sunday after Ally 400 qualifying and before the race.

Janson is accompanied on stage by longtime country star John Anderson.

Brandon Lay, a Jackson, Tennessee native and singer / songwriter for EMI Records Nashville, will play the national anthem ahead of the Tennessee Lottery 250 NASCAR Xfinity Series race on Saturday (2:30 p.m. CT, NBCSN).

The anthem for the Rackley Roofing 200 NASCAR Camping World Truck Series race on Friday (7 p.m. CT, FS1) will be sung by Brenna Bone, who won the NASHCAR Superstar Sweepstakes Fan Vote.

Bone, a singer / songwriter, has traveled to Nashville from her hometown of Erie, Pennsylvania, and has just released her latest single, “Want It Like That,” on all streaming platforms.

Further highlights at the weekend are:

• Bernard Pollard, a nine-year NFL veteran and former member of the Tennessee Titans (2013-14), waves the green flag as an honorary starter for the Ally 400.

Titans safety Bernard Pollard (31) celebrates strong safety Daimion Stafford's interception during practice at St. Thomas Sports Park Sunday July 27, 2014, in Nashville, Tennessee.

• Vanderbilt’s new basketball coach, Shea Ralph, will serve as the honorary starter for the Tennessee Lottery 250.

• Evening entertainment for RV campers is available Thursday through Saturday courtesy of Rhythm & Racing presented by Ford. Local singer / songwriters will tour the Geico Campgrounds in a Ford F-250 and stop to perform a 20-30 minute musical set.

BUSCH IN XFINITY:Why NASCAR Cup driver Kyle Busch’s car is also in the Xfinity race on the Nashville Superspeedway

ALMOST READY:A restored Nashville Superspeedway is (almost) ready to welcome NASCAR back to town | Estes

USEFUL INFORMATION:What you need to know about this weekend’s NASCAR races on the Nashville Superspeedway

• On Sunday, Rhythm & Racing will be parked near the FanZone so that the entire audience can hear them. Planned cast members are Chris Ruediger, Cooper Alan, Ashley Cooke, Alexander Kay and Thomas Mac from The 615 House, Chancie Neal and Joe Denim.

• The bear wood carvers will be in the FanZone all weekend and carvers who turn ordinary pieces of wood into figures. The auctions of their pieces will take place on Saturday and Sunday at 12 noon in their FanZone exhibition.

• Monster Energy / Keith Sayers Freestyle Motorcross and the Unknown Industries Harley Stunt Show will showcase motorcycle skills, burnouts and other stunts.

Reach Mike Organ at 615-259-8021 or on Twitter @MikeOrganWriter

Speedway Motorsports Welcomes Credit score Karma Cash™ as New Accomplice in NASCAR

HAMPTON, Ga .– () – Speedway Motorsports today announced a new sponsorship and promotional package partnership with Credit Karma Money ™, a single goal within Credit Karma to spend and save

As part of this new partnership, Credit Karma Money will become the title sponsor of the NASCAR Xfinity Series race on July 10th in Atlanta, as well as signage and other marketing and promotional materials in the NASCAR All-Star Race on June 13th at Texas Motor. get expressway.

“Every time you introduce a new company or organization to NASCAR, it confirms the power of the NASCAR brand to companies around the world,” said Kevin Camper, chief sales officer, Speedway Motorsport. “We look forward to building a mutually beneficial long-term relationship with both Speedway Motorsports and NASCAR.”

Credit Karma Money is the latest product from Credit Karma, the platform that is already helping more than 100 million Americans make financial progress. Credit Karma Money is designed for the everyday consumer to organize their finances, create better financial habits, and get money faster.

“Just as NASCAR is a sport for every American, we developed Credit Karma Money to help every American make progress, no matter where they are in their financial journey. Our partnership therefore feels like a natural fit, ”said Poulomi Damany, General Manager, Credit Karma Money and Taxes. “We know how excited the fans are about this summer’s races and look forward to introducing them to Credit Karma Money.”

About speedway motorsport

Speedway Motorsports is a leading marketer, promoter, and sponsor of motorsport entertainment in the United States. The company owns and operates the following world-class facilities through its subsidiaries: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway, Texas Motor Speedway and Kentucky Speedway. Speedway Motorsports offers merchandising services for souvenirs through its subsidiaries of SMI Properties; manufactures and sells smaller, modified racing cars and parts through its US Legend Cars International subsidiary; and produces and broadcasts syndicated motorsport programming to radio stations across the country through its subsidiary Performance Racing Network.

About credit karma

Founded in 2007 by Ken Lin, Credit Karma is a consumer technology company with more than 110 million members in the United States, United Kingdom and Canada, including nearly half of all US millennials. While the company’s members are best known for groundbreaking free credit ratings, they turn to Credit Karma for anything related to their financial goals, including identity monitoring, credit card applications, credit purchases (auto, home and home), high yield Savings accounts and now current accounts through our banking partner MVB Bank, Inc., member FDIC – all free of charge. Learn more about how Credit Karma members are making financial progress on Instagram, Facebook, and Twitter.

1 Banking services of MVB Bank, Inc., member of FDIC. For Credit Karma Money Save and Spend: The maximum credit and transfer limits per account apply. For Credit Karma Money Save: a maximum of 6 withdrawals per monthly savings settlement cycle.

WIN $10,000 OF CLINT BOWYER’S MONEY ON THE TOYOTA SAVEMART 350 NASCAR RACE AT SONOMA

From the endless 600 mile race in Charlotte on Memorial Day weekend NASCAR The planners have decided to give the best drivers in the world a little corner this week.

Hello, Napa Valley, California, and a little bit of road racing at Sonoma Raceway.

The Toyota SaveMart 350 on Sunday (4 p.m. ET, FS1) offers a completely different challenge for the world’s best drivers. Instead of racing around the oval, the twists and turns of the street circuit – including the infamous “Carousel” – make Sonoma a whole different test.

Kyle Larson will after his sovereign victory at the pole Coca-cola 600 With that he won all three stages and grabbed the checkered flag as he took the lead in the NASCAR Cup ranking.

Sunday’s race is a great time to win real money thanks to having Clint Bowyer FOX’s NASCAR Stage 2 Super 6 Contest. Simply identify the correct answer to all six questions in the free FOX Super 6 app, and You could win $ 10,000 of Clint Bowyer’s cash, absolutely free. All you have to do is Download the app, make your selection and wait for the action to start.

Here’s a look at the questions for Sunday’s race, plus some notes on each.

Which of these riders will have the best target position at the end of the 2nd stage?
The options: Tyler Reddick, Joey Logano, Kurt Busch, Christopher Bell, Ryan Blaney, Brad Keselowski

Reddick might be the guy who flies the most under the radar of all of them on this list. He has finished in the top 10 in seven of his last nine races and has really moved up for Richard Childress Racing. Logano might be the most popular choice, but Reddick might be the smartest.

Which of these riders will have the fastest lap at the end of the second stage?
The options: Ryan Blaney, Kevin Harvick, Alex Bowman, Denny Hamlin, Kurt Busch, Joey Logano

We’re still waiting for Hamlin – who is currently leading the scoring even though he hasn’t won this year – to break through in one of those races. This could be a good place for him, with a car that has obviously performed well all year round, even without the checkered flag.

Who has the most points in the race at the end of the 2nd stage?
The options: Chase Elliott, Martin Truex Jr., Kyle Larson, William Byron, Kyle Busch, tie / others

After seeing Larson last week, it was fashionable to choose him and feel good about yourself. This time we play the contrarian and stay away. Instead, we stick with Elliott, who has won five of the last sixStreet courses. Truex is the other guy to watch at this point.

How many Chevys make it into the top 10 of Stage 2?
The options: 0-3, 4, 5, 6, 7, 8 or more

This is a tough question as Sonoma didn’t have a race last year due to the pandemic. As a result, some of the information and data that would be used could be a little out of date. Still, Chevy has struggled with five in the top 10 finishers since its dominance at Sonoma in 2016. Just one thing to note.

Which team wins phase 2?
The options: Hendrick Motorsports, Team Penske, Joe Gibbs Racing, Stewart-Haas Racing, Tie, others

Hendrick currently has three of the top four drivers in the Cup’s overall standings and has done really well over the past few weeks. Sometimes it is good to make the obvious choice. That would be the obvious choice.

For more up-to-date news about NASCAR, Click here to register for notifications in the FOX Sports App!

Play Clint Bowyer’s NASCAR Stage 2 Super 6 Contest free, and You could win $ 10,000! Simply download the Super 6 app and make your choice now for your chance to win!

How NASCAR plans to recuperate from a tough 2020

# 43 Victory Junction Chevrolet driver Bubba Wallace prepares for the NASCAR Cup Series Super Start Batteries 400 presented by O’Reilly Auto Parts at Kansas Speedway in Kansas City, Kansas on July 23, 2020 .

Jamie Squire | Getty Images

A welcoming environment.

This is what NASCAR President Steve Phelps said when speaking to CNBC about how the sport wants to be perceived after its defining moment in 2020

“That has been Bubba’s mantra all the back of the season since June,” Phelps said. “It’s inviting and inclusive.”

Phelps did his media rounds before NASCAR returns on Sunday with one of its key events, the Daytona 500. In his third year as president, Phelps is tasked with repairing the organization that once drew 11 million viewers to its signature race.

NASCAR made headlines in 2020 when it banned the Confederate flag Last June. It was behind driver Darrell “Bubba” Wallace, who had a backlash after calling for the ban. And then Wallace was in the center of a Noose charge.

Previously, driver Kyle Larson used a racist arc when engaging with a live video game community. This brought NASCAR into the spotlight, which no sports company wants. It had to face its problems to move forward.

“It was the most challenging year in our sporting history, but I would say it was the most enjoyable and successful in our sporting history,” said Phelps.

Now comes the challenging part: creating a welcoming environment by considering race and diversity issues and thereby repairing NASCAR’s business.

Former NBA Chicago Bulls Guardian Michael Jordon held the crowd high during pre-race ceremonies prior to the start of the NASCAR Sprint All-Star Race at Charlotte Motor Speedway on May 22, 2010 in Concord, North Carolina.

John Harrelson | Getty Images

Bubba, Jordan, Pitbull and… Snoop Dogg?

After Wallace’s departure from Richard Petty Motorsports, basketball icon Michael Jordan formed the 23X1 racing team together with well-respected driver Denny Hamlin. They recruited Wallace as a top driver.

I am a good move for NASCAR, which is betting that Jordan will spark new interest.

“We’re thrilled to have Michael here,” said Phelps. “I think this will generate considerable interest in itself. Like most owners, Michael only wants to be successful on the track,” he added.

The 23X1 team has already dressed very well Brand sponsorsincluding MC Donald‘s, Toyota and With the Dash.

Wallace hasn’t recorded any Victory in his career. He has to be successful for NASCAR to get it Tiger Woods-like PGA Tour momentHe had a tough night in Daytona 500 qualifying 2021, finished second in Duel 2 and got one sixth starting position in the race on Sunday.

One person who spoke to CNBC about Wallace’s influence mentioned Danica Patrick as an example how things can go if Wallace doesn’t win. The person asked not to be identified due to sensitivity to the subject.

Patrick set records in the sport as a driver in 2012 and cast a positive light on diversity, the person said. But despite the high profile, she struggled and eventually decided to leave Full time in 2017.

NASCAR has the ability to increase viewership and engagement by using Wallace as an entry point. Pop star Pitbull is also a NASCAR team partner. He joined the Trackhouse Racing Team in January.

“I’m very optimistic about NASCAR this season,” said Dan Cohen, senior vice president of Octagon’s global media rights advisory group. “You’re back on your schedule. You have Bubba Wallace – a good storyline. You have got celebrity owners involved, which adds a little flair.”

A former NASCAR team owner, who spoke to CNBC on condition of anonymity, said NASCAR should attract even more celebrity owners. Hip hop star Snoop Dogg name was mentioned.

Phelps said, “There are some names that have been thrown away. I don’t know if any of them will be used.”

Bubba Wallace, driver of the # 43 Victory Junction Chevrolet, takes a selfie with NASCAR drivers that put him at the top of the grid as a token of solidarity with the driver ahead of the NASCAR Cup Series GEICO 500 on June 22nd at Talladega Superspeedway. 2020 in Talladega, Alabama.

Chris Graythen | Getty Images

NASCAR marketing strategy

In addition to celebrities and Wallace’s potential success, NASCAR needs a marketing strategy that targets a minority, suggested a longtime marketing director Tony Ponturo.

How will Phelps and the company sell NASCAR to more diverse communities? What will it do to attract newer fans onto the track?

Ponturo, the former vice president of Anheuser-Busch In global media sports and entertainment marketing, NASCAR suggested avoiding “overcomplicated things” like the playoff system.

“I think they confuse more people than they educate,” said Ponturo. “As a sports fan, I couldn’t tell you how your entire system really works.”

He said a simplistic approach should work, adding, “You have to go to red and blue states and urban communities so that consumers have a reason to spend time playing the sport. And you have to work hard on that.”

George Pyne, CEO and founder of Bruin Sports Capital, agreed. Pyne served as NASCAR’s chief operating officer, helping him land one $ 4.5 billion media rights Pact before leaving the sport in 2005

“You have to market the sport to them and a driver, a team that could make it more relevant to them,” said Pyne. “And you have to talk about why this product is interesting.”

Pyne suggested better storytelling as a method. He said NASCAR’s promotion for Wallace could be action, and NASCAR could tell the audience what goes into building a car by showing more engagement behind the scenes.

Presenting more stories that aren’t drivers could help NASCAR as well. In 2018 Brehanna Daniels made history when she joined a top NASCAR pit crew and the first black woman join a team.

“You have to tell the story about people,” said Pyne. “And when you can do all of this, things get interesting. The human part of it is a big part too.”

Ryan Newman, driver of the # 6 Koch Industries Ford, drives during the 62nd Annual NASCAR Cup Series Daytona 500 on February 17, 2020 at Daytona International Speedway in Daytona Beach, Florida.

Mike Ehrmann | Getty Images

Back to business

Building a new fan base takes patience and time and starts with Daytona.

Like other sports leagues, NASCAR touts its metrics, suggesting that its unique audience has grown by 17%. But money is made through sponsorship support and television viewers. And Daytona has suffered a loss in the past ten years.

During the race, the number of spectators rose by 18 million in 2002. It fell around 11 million viewers in 2017 and 9 million viewers in 2019. A. weather-related shift The 2020 race had to stretch over two days and attracted an average of 7.3 million viewers.

Marketing managers and NASCAR experts point out several things, including the failed “Tomorrow’s car“Project and a Charter systemthat turned off long-time fans. The great recession was to blame and affected participation, while NASCAR retired stars like Jeff Gordon and Dale Earnhardt Jr.

It created a lack of interest and the number of viewers fell.

Worse still, the decision to move NASCAR to the Fox Sports and NBC Sports cable channels contributed to the loss of television exposure. It can help NBC move now his races to USA Network, which reaches 86 million households, compared to 80 million from NBCSN. The current $ 4.4 billion The rights agreement runs until 2024, after which NASCAR could run elsewhere.

According to advertising company MediaRadar, marketers have also declined. The company submitted data to CNBC showing 865 advertisers (for a total of $ 182 million) served NASCAR programs in 2020, up from 946 ads ($ 291 million) in 2019. MediaRadar collects advertising data from marketers through a variety of media channels including TV and online.

To counteract this, NASCAR wants to attract attention return a dirt road on the Bristol Motor Speedway. Sport hasn’t seen this in over 50 years. And expect more marketing popular drivers like 2020 champion Chase Elliott. Even the return of Larson, who was suspended for his mistake, engenders intrigue.

“The sport has a lot of momentum,” said Phelps. “And I think that will continue in 2021.”

The outside executives trust Phelps to deliver on time.

“Phelps is a smart marketer, a smart businessman,” Cohen said. “He understands – they have to change and adapt and adapt. He understands that they have to be different.”

Pyne added, “He’s a good person; a sincere person. I think he’s committed to doing the right thing.”

It’s the new NASCAR: a large, welcoming environment.

“We’re going to be disruptive,” said Phelps. “And we’ll be brave. And we’ll do it in our own authentic way. We’re not the NFL. We’re not the NBA. We’re NASCAR.”

Corridor of Famer Jordan set for greatest leap but into NASCAR | Leisure

DAYTONA BEACH, Fla. (AP) – Michael Jordan could make his biggest jump yet – and he’s trying to change the game again.

Jordan not only joins NASCAR as the first black major owner of a full-time Cup series team in nearly 50 years. The Hall of Famer seeks to match the rare atmosphere of celebrities who have achieved crossover success in sports.

“He’s more excited than ever, that’s for sure,” said Denny Hamlin, Jordan’s partner at 23XI Racing.

Forget the green flag. NASCAR will have to roll out the red carpet when the Daytona 500 starts the season on Sunday with more star power in the suites than on the Superspeedway.

Pitbull, who has a stake in Trackhouse Racing, joined Jordan as an A listener in one of NASCAR’s more inclusive and expensive clubs.

Jordan is a close friend of Hamlin’s and longtime fan of the sport who once said he set his watch to see NASCAR every week. Jordan helped launch 23XI Racing with Bubba Wallace as driver, a high profile combination of a black majority team owner and the only black driver at NASCAR’s highest level. And Wallace takes over the reign of Jordan’s No. 23.

Jordan was scheduled to shoot a segment for Fox that was scheduled to air the Sunday before the race.

Pitbull’s was more drawn to the big screen to NASCAR than to the Big One in Daytona.

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Yes, it was the Tom Cruise streak of over-the-top NASCAR racing that first teased Pitbull for the need for speed, until that year he added the team owner to his long list of monikers that included Grammy winners and philanthropist.

Do you think Rick Hendrick ever worked with Ne-Yo?

Or that Richard Childress “Timber!” with Kesha?

“Mr. Worldwide,” and both the platinum-rated rapper and Jordan have the global superstar appeal of NASCAR – an industry that has stepped up its commitment to diversity – to grow their fan base.

“Michael Jordan has a large following and that following is now peaking and having an interest in NASCAR,” said Hamlin. “I think that you have a lot of people who have never competed in NASCAR races who will likely know their favorite guy could be there.”

Not only will Pitbull compete in his first Daytona 500 as a team owner, but he will also give orders to drivers to start their engines.

Trackhouse Racing, started late last year by former driver Justin Marks, has driver Daniel Suarez in the Daytona 500.

“The reason I got into this is because there was a bigger initiative,” said Pitbull. “The bigger initiative is what we need more than ever, especially in these times, I’ll say it again: one race, only one race, humanity. If we can do it through music, through NASCAR, through entertainment, motivation and inspiration, then I’ve signed up for it. “

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Jordan and Pitbull are the newest bold names for motorsport.

Joe Gibbs won three Super Bowls as Washington’s coach before moving to NASCAR and winning five Cup championships as the owner of his racing team of the same name. Brad Daugherty, a five-time NBA All-Star, is a co-owner of JTG Daugherty Racing.

Patrick Dempsey, Paul Newman, and David Letterman all owned teams in open wheel racing.

However, the real celebrities usually only came in the NASCAR world to order drivers to start their engines or play a pre-race concert. Some have tried – perhaps through the thrill of competition they couldn’t find in retirement – to own a stake on a NASCAR team.

“I’m far from celebrity,” said Pitbull. “I’m a hard, hard worker. Big difference. Celebrities will sell everything. I’m not here to sell anything. I’m here to help unite culture, more than anything, to motivate and inspire it through my story, Daniel’s story, Justin’s story, (President) Ty (Norris’) story, and NASCAR’s story. “

The list of aspirational failures in bank accounts that couldn’t keep up could extend to the Harley J. Earl trophy: Yes, we’re talking about you, Troy Aikman, Roger Staubach, 50 Cent, Randy Moss, and Jackie Joyner-Kersee .

Hall of Fame Racing was founded in 2006 with some Dallas Cowboys Star Power. The former cowboys QBs Staubach and Aikman were part of an owner group that finished 26th in points in their first season. Terry Labonte and Terry Raines shared car no. 96 in this first season and HOF Racing took 25th place in the owners’ classification in 2007.

HOF Racing fought with JJ Yeley in 2008 and the team took 39th place in the owners’ classification. Staubach and Aikman left the team at the end of the season and the team closed after 2009.

The team had a technical alliance with Joe Gibbs Racing but was one of many small NASCAR teams that were retired during the economic crisis.

Moss found it easier to score touchdowns than top 10 finishes in the truck series. Moss bought into an existing production team in 2008 and renamed it Randy Moss Motorsports. He even changed the truck number from 46 to 81 to reflect his jersey number.

“A guy like Randy isn’t going to make such a commitment unless he’s really passionate and wants to be successful,” Tony Stewart said at the time.

Moss seemed ready to get it working in NASCAR. He won three races with Mike Skinner in 2009, but the team never won again until it burned out after the 2011 season and 119 races.

JOYNDER-KERSEE-ROEHRIG MOTORSPORTS

Joyner-Kersee, the Olympic gold medalist widely considered one of the great athletes of all time, has teamed up with husband Bob Kersee to make an entry in the Daytona 500 2000. The team had included driver David Green in the race, but withdrew when it was unable to find sponsorship.

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