Moncler ‘s New L.A. Flagship Blends Cozy Alpine Model with California Stylish

Have you ever wondered why the ladies of Los Angeles take off their furs as soon as the temperature drops below 70? It’s the dry heat, darling. The city’s desert climate means summer temperatures drop as soon as the sun goes down, allowing Angelenos to contract before heading into the night. Last week, Moncler tossed its hat to the Los Angeles winter sports ring with the opening of its new West Coast flagship. The weather was mild on the evening the boutique opened, but that didn’t stop the city’s It crowd from wearing the Italian luxury label’s signature down styles from head to toe. The new boutique on Beverly Hills’ iconic Rodeo Drive is a multi-story, cavernous proposition with a sculptural central staircase that appears to be carved into an alpine rock wall. Mirrored walls and light wood accents illuminate the room in which pieces of the label are presented genius and Grenoble collections, which give the earthy mountain aesthetic an unmistakable Californian flair.

Kiernan Shipka at the opening of Moncler’s new location on Rodeo Drive.

To open the boutique, Moncler partnered with Los Angeles-based artist Steven Harrington, whose vibrant psychedelic pop creations the Signature mix of timelessness and cross-genre innovation to create a range of distinctive art objects available for sale and spread throughout the space. First up is a larger than life Moncler Pupazzo, located on the boutique’s ground floor, clad in the brand’s signature down jacket and holding a palm tree – a perfect embodiment of the label’s limitless style – from the beach to the mountain top.

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Steve Harrington at the opening of Moncler’s new location on Rodeo Drive.

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New Rap Track of the Day: Child Cash “Moncler Bubble”

With artists releasing songs at a fast, frenzied pace, it is difficult for the average hip-hop head to stay on top of things – no matter how well addressed they are. That is why we created The Ones, a daily post, to highlight the song you need to hear.

Baby money – “Moncler Bubble”

Whether it’s the casual North Face Nuptse puffer or the over-the-top Canada Goose parka best suited for a hike through a blizzard, a rapper’s winter outerwear says a lot about his personality. In Detroit’s designer-brand-obsessed rap scene, it only makes sense that Baby Money chose to rap over its “Moncler Bubble”. It’s an eye-catching coat that looks expensive at photo shoots, but is also so plush that if you fall on the icy floor while wearing it, you’ll feel like you’ve landed on a mattress. In “Moncler Bubble”, Baby Money not only boasts of his outer layer with his clever play on words – he is unfazed by the crash of his Corvette – but everything comes back to what keeps him warm in the brutal winter in the Midwest. “Moncler bubble for the times when we don’t have shit,” raps Baby Money with a suppleness perfect for appreciating the luxury of a good coat.

Check out the previousand hear new rap from Baby Money and more on ours Spotify playlist.