In Advertising and marketing Stunt, Massachusetts Bar Accepts Monopoly Cash

By Jonny Lupsha, Current Events Writer

A Worcester bar accepted Monopoly money on Thursday as part of a marketing campaign. Ralph’s Tavern accepted the board game tender in exchange for hot dogs and non-alcoholic jell-o-shots in hopes of securing a lot of land for a local special edition of the game. Marketing efforts need to recognize what customers value.

Comprehensive marketing plans include describing how a product or service is offered and its value to potential and existing customers. Photo by Rawpixel.com / Shutterstock

People often mistake marketing for being simply TV commercials or ads in the newspaper or on the internet. On the contrary, Ralph’s Tavern in Worcester, MA recently found out that Marketing is an exercise in what customers value.

On Thursday, the bar accepted Monopoly money for hot dogs and non-alcoholic jell-o-shots for two hours. This was done to attract attention and secure a plot of land on the board of a Worcester edition of the popular Monopoly game.

In the video series Critical Business Skills for Success, Dr. Ryan Hamilton, Associate Professor of Marketing at Emory University’s Goizueta Business School, defined marketing for what it really is.

More than a clever ad

“The biggest mistake people make when they think about marketing is to define it too narrowly – many companies view marketing as something that is done after a product is developed and simply needs to be sold,” said Dr. Hamilton.

The job of marketing is to create added value for customers, not just communicating value that has already been created. Marketing does this by understanding who the customer is, what they value and how they can deliver that value better than the competition. “

Dr. Hamilton said he believed that the value of a product should only be determined from the point of view of the customers who want to buy it. Additionally, he said innovation and value are not born solely in laboratories, but must be brought together with a range of customers who value them.

Then those innovations and values ​​must be explained to customers in a way that customers can understand, at a price customers are willing to pay, and sold in stores where customers are willing to buy.

In other words, if no one is buying the “Next Big Thing,” it doesn’t matter how well it was done. One such example was the Apple Newton in the 1980s, the first tablet computer. It was badly marketed and sales bottomed out. Motorola suffered the same fate with the Envoy in 1994. It wasn’t until Palm introduced the PalmPilot in 1996 and began targeting its customers that the market blew up.

Commit suicide in marketing—Or not?

Marketing can seem incredibly counter-intuitive at times. Ralph’s Tavern in Worcester knows that there is nowhere for them to spend Monopoly money or give their employees as paychecks. However, they added some social value to their bar – the ability to connect with others – by implying that people would be happy to buy food while using Monopoly money.

Also, because Monopoly money is so cheap, they offer the customer a monetary value. A piece of paper hot dog made out of a snap is easier to sell than asking for hard-earned paychecks.

Some hospitals have followed similar strategies in order to provide non-monetary value to people. “In a radical departure from decades of legal advice, some major hospital systems have moved from a policy of ‘do not admit anything that may be used against us later in court’ to a policy of openness and honesty with patients when mistakes are made. “Said Dr. Hamilton.

“This new postponement makes no sense when patients, the customers of the hospitals, are primarily looking for monetary value. By admitting a mistake to someone who can sue you for misconduct, you’re essentially handing over your checkbook and asking them if they’d like to borrow your pen too. “

However, hospitals hypothesized that malpractice claims are driven by psychological values ​​- patients’ desire to feel respected, heard, and empowered. In a place like a hospital, where someone is particularly vulnerable, they will react badly when the hospital builds their defenses.

So what happened “When some hospitals adopted this new system to provide non-monetary, psychological value to patients by admitting mistakes, sincerely apologizing, and giving patients full information, something amazing happened: malpractice lawsuits actually went down.”

For some hospitals, admission of wrongdoing is really a card to get out of jail.

Edited by Angela Shoemaker, The Great Courses Daily

How To Use Promotional Advertising The Authorized Manner – Media, Telecoms, IT, Leisure

United States:

Using advertising marketing in a legal way

April 20, 2021

Klein Moynihan Turco LLP

To print this article, all you need to do is be registered or log in to Mondaq.com.

Using promotional contests, gaming, and sweepstakes marketing can be a dynamic and inexpensive way to increase sales, build a database of interested consumers, and otherwise increase brand awareness and interest. Consumers are more likely to be drawn to your marketing message by the opportunity to win prizes than by more mundane advertising. However, there are specific state and federal laws that apply to such games and they can be costly legal liability if these laws are not strictly followed.

In order to navigate the legal maze associated with promotions, it is important to first identify the type of game itself. In general, there are two broad categories of promotional games: “Skill” games and “Chance” games.

Games of skill versus games of chance

Skill games tend to be easier to use because they have fewer legal obstacles. However, some skill games may violate anti-gambling laws, depending on the structure of the prizes awarded and the level and degree of involvement of the company running the game. Some states require that owners of games of skill first register with the appropriate government agencies.

GamblingOn the other hand, they are considered illegal lotteries in every state unless one of the following three elements that make up a lottery is removed: (1) a prize awarded to the winner; (2) Chance in determining the winner; and (3) consideration for entry into the game. Because removing the prize function undermines the promotional aspect of the game and randomness is difficult to completely eliminate (many states find that even a small trace of chance in determining the winner meets the element of “chance”), consideration is the element most most often removed.

How to Remove Considerations from a Promotion

Considerations can be eliminated by offering a free, alternative entry options this does not require purchase or other costly measures. However, to qualify as an exclusion of consideration, the free alternative entries must have the same chance of winning as entries from consumers who have made purchases or otherwise paid to enter the contest.

Keep track of promotional prices

The type and amount of prizes to be awarded as well as the process of awarding these prizes can also pose challenges. It is advisable that an unaffiliated third party conduct the appropriate drawing or winner selection to ensure fair play appearance. In addition, when offering prizes in kind, many states require that a cash equivalent be offered as an alternative. Finally, the contest owner must keep a list of winners – with some states requiring that list be submitted to the appropriate state agency.

For prices above certain cash (or cash equivalents) thresholds, three states – Florida, New York, and Rhode Island – apply Contest Registration and Binding Requirements. If the total value of the prizes in a given competition exceeds $ 5,000, Florida and New York must register and tie the game. In Rhode Island, the price threshold for registration is $ 500, but there is no obligation. To avoid having to comply with these requirements, you can exclude residents of any or all of these states from participating in the relevant competition. In addition, you should always prohibit employees of your company and relatives of these employees from participating.

Review your doctorate with a marketing attorney

It is important that you determine all important aspects of the contest or promotion (duration, prize amounts, number of prizes, etc.) in advance as it is legally nearly impossible to start a promotion and publish the rules change material terms. Even so, with proper planning and expert legal guidance, promotions and sweepstakes can be valuable marketing tools – almost always with more than one winner!

Originally published November 18, 2012

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The ultimate guide to competition laws and sweepstakes

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The content of this article is intended to provide general guidance on the subject. A professional should be obtained about your particular circumstances.

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Advertising society panel options Uber’s Head of Leisure and Cultural Advertising | LIFE+ARTS

LMU’s Marketing Society hosted a panel on Wednesday April 14th with Benjamin Trinh – Uber’s global director of entertainment and cultural marketing. This panel is part of the Marketing Society’s guest speaker series and was moderated by the Society’s Co-President Natalie Robles.

The event began with Robles asking Trinh to speak about his career and provide background information about himself. Speaking of his career, he said, “The goal of my team at Uber is to drive the brand towards culture.” Trinh then spoke about his personal life, mentioning that he was from Oakland, California and graduated from UC Davis. He then lived in several cities before finally settling in LA

Trinh decided to call LA his home because “Los Angeles makes a lot of sense to me because my career has been at the intersection of entertainment and technology and LA is the entertainment capital of the world.” Afterward, Robles stated that attendees could ask questions by unmuting or dropping their questions into the zoom chat box.

Most of the attendees asked questions about Trinh’s profession, college activities, advice for college students, and digital marketing. Among the details he revealed included that Uber has a big campaign ahead of them to put themselves at the forefront of the next Olympics, and that Postmates is currently working with a well-known celebrity to create a limited edition Shake Shack burger to create.

When asked why such panels would benefit business students, Francesca Diolanto, major in entrepreneurship, replied, “It would benefit students because they could link the knowledge they receive in school to a real-life example. This event is also beneficial because it helps students better understand the type of business field they are trying to enter. In this case, it is the grocery delivery business. “

Marina Deguchi, a freshman in business administration, replied, “I’ve been to many Marketing Society events and can keep in touch with the panelist afterwards. They will say, ‘Here is my username; You can contact me on LinkedIn. “” She continues, “I think this is very beneficial for networking, which helps business students in many ways.”

Overall, Diolanto and Deguchi emphasized the importance of networking and learning about certain business areas in their answers. They say the panel was very engaging and personal because of its informal and open nature. The ethos of the event was similar to that of a division at a daytime show. The students found it very informative for students looking to pursue careers in digital marketing.

Begin Making Cash with Affiliate Advertising With Assist From KISS PR Model Story

Make Money With Affiliate Marketing

KISS PR brand story experts for affiliate marketing

Dallas, March 19, 2021 (GLOBE NEWSWIRE) – Everyone is looking for a way to make a little extra money, and affiliate marketing is a great way to do just that. As a content consumer, you will likely see affiliate marketing everywhere, but you don’t have to be a YouTube star or blog with hundreds of thousands of subscribers to be an affiliate marketer. Read the answers to some frequently asked questions about affiliate marketing here, and check out the full step-by-step guide from KissPR Here.

What is Affiliate Marketing?

Affiliate marketing is a partnership between a content creator and a company in which the content creator (or the affiliate) advertises products or services for a commission to their audience when sales or certain promotions are generated through their links. Anyone with a website can become an affiliate and make money from affiliate marketing.

What Are The Benefits Of Affiliate Marketing?

The partnership benefits both sides in obvious ways: for the partner it is an additional source of income, and for the seller it is a way for their product to reach a larger audience. Here are more benefits of affiliate marketing for the affiliate compared to traditional advertising.

  • It’s more subtle than traditional advertising.
  • You have full control over which products you promote and how to your audience.
  • You are using content that you are already creating for other purposes to generate additional income.

How do I find partner products to advertise?

Affiliate marketing is an established form of advertising that is used across platforms in almost every niche. As a result, there are numerous affiliate networks that you can join and that you connect with companies whose products you want to promote. Here are some affiliate networks to get you started:

How can I get affiliate sales?

Making money in affiliate marketing depends on being able to convince your audience to actually buy the products you are promoting. Most of the time, clicks are not enough. Generating affiliate sales is a more complicated proposition. Ultimately, it comes down to who you are reaching with your blog content and how much they trust you. In addition to optimizing your content for search engines, you also need to make sure that your content is engaging enough to engage the target audience and encourage them to buy.

Make sure you build Expertise, Authority and Trust (EAT) with Google to appear in search results; This also shows your readers that they can trust you. To do this, explain why you are uniquely qualified to answer the questions you answered.

Contact a digital content expert Learn more about strategies that will work for your company and platform.

What content should I write for affiliate marketing?

SEO friendly Blog posts on topics that people are searching for are best for affiliate marketing. In general, these are blogs that help solve problems such as:

  • Blogs explaining how to do something (e.g., “Setting up your planner for a productive 2021”)
  • Blogs with specific tips (e.g. “8 tips for planning to increase productivity”)
  • Blogs recommending the best products in a category (e.g. (The 10 Best Notebooks for Planning and Productivity)

Where should I place affiliate links in my content?

There is no right or wrong way to use your affiliate links as long as you follow the terms set out by the provider. However, here are some best practices:

  • Make it clear that you are recommending something.
  • Be honest with your audience about the quality of the products you are promoting.
  • Don’t be too pushy with your recommendations
  • Don’t use too many links in one post.
  • Make sure to include a clear, concise disclosure stating that your post contains affiliate links.

Optimizing for Affiliate Marketing

At KissPR, it’s part of creating SEO-friendly content that really appeals to readers Storytelling strategy which we use to win customers for our customers. Here you can find advice on starting your blog, guidance on what content you should post, or help writing and promoting content for your platform. Book a free consultation with a storytelling expert.

Media contact

Agnes Zang

az@kisspr.com

This news was posted for the above source. KISS PR digital marketing [ID=17437]

Disclaimer of liability: The information does not constitute advice or an offer to buy. Any purchase from this story is at your own risk. Before making such a purchase, contact a healthcare professional. Any purchase made through this link is subject to the website’s final terms of sale. The publisher of the content and its distribution partners assume no direct or indirect responsibility. If you have any complaints or copyright issues related to this article, please contact the company these messages are about.

ONE Leisure to Purchase VNM USA to Add New Period Digital Advertising and marketing Providers

“VNM USA has an uncanny ability to spot new forms of marketing before they take off. I first came across her work last year at CES 2020 when I witnessed her Inevitable / Human campaign Turn Ubers’ back side windows into digital displays and take over the Las Vegas Strip, “said Brent Johnson, CEO & founder of the ONE Entertainment Group. “By acquiring VNM USAWe will be able to better serve our customers’ needs by offering innovative marketing services to a wider range of customers and by extending the offer to existing customers. Ryan and his team have a proven track record of creating campaigns that excite companies like Starbucks, BMW, and Providence St. Joseph Health. I am very excited to bring her on board to expand the company’s capabilities with dynamic employees who relentlessly strive for excellence and innovation in marketing technique and execution.

ONE Entertainment has built a multinational brand that ranges from worldwide distribution to the activation of live events to the coordination of multinational transactions. ONE Entertainment had created activations for people like Floyd Mayweather, worked with The Jim Henson Company on numerous projects for Universal Music Group, Endemol and Warner Elektra Atlantic (WEA) and many more.

VNM USA was founded in 2013 by QuHarrison Terry and Ryan Cowdrey in the Madison, Wisconsin.

“We’re obsessed with finding that one piece of research or research that indicates a trend in our customers’ market. Whether it’s a potential data point in the market or emerging consumer behavior, we focus a lot of our campaigns on Insights that enable our customers to understand the value of emerging customers. ” Trends “said Ryan Cowdrey, Partner at VNM USA. “ONE Entertainment shares many of the same values ​​as VNM USAThat makes me confident of integrating our process into ONE Entertainment’s impressive talent pipeline. “

Ryan Cowdrey
505-333-9117
[email protected]

SOURCE VNM USA

related links

vnmusa.com

Comment Leisure Chosen because the Unique Advertising and marketing Associate for SuperDraft, Inc.

Remark Entertainment stood out for its ability to use its expertise to help build mainstream consumer brands

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“We are honored to be selected as SuperDraft’s exclusive marketing partner and are excited to be an integral part of their brand’s growth and achievement in the DFS market. The DFS market is growing rapidly and has a enormous potential and we look forward to a long and successful relationship with SuperDraft, “stated Kai-Shing Tao, Chairman and Chief Executive Officer of Remark Holdings. “SuperDraft has built a great platform and is poised to become a major player in the global DFS market with a recent strategic investment from Caesars Entertainment. In addition, our Remark Entertainment division will leverage the AI ​​capabilities of parent company Remark Holdings to deliver the provide necessary data analysis for fantasy sports. “

“Remark Entertainment was recognized for its ability to build mainstream consumer brands through its expertise in brand identity and modern marketing techniques such as the use of social media, market influencers and experiential events. However, Remark’s real superpower is its ability to use its AI to be used for conventional purposes. ” Marketing efforts to the next level and that will precisely position SuperDraft as the next generation innovative betting platform, “he added Steve Wang |, CEO and Founder of SuperDraft Inc. “The partnership between SuperDraft and Remark Entertainment will accelerate our transformation into the leading DFS company.”

SuperDraft is known for its “multiplier” effect and differs from other similar platforms by awarding bonus points for the precise selection of “undervalued” players. The multiplier mode replaces traditional wage caps for fantasy teams with a multiplier that is applied to each player. This allows maximum flexibility in putting the team plan together and gives players more options to win. With seven sports, fantasy players from over 35 countries can take part in daily competitions where cash prizes are awarded.

SuperDraft will do its first $ 1 million Tournament on February 7, 2021, the SuperMillion Big Game competition. There are currently daily opportunities for both paid and free entry competitions to give everyone the chance to win a ticket and fight for it $ 300,000 first price. Additionally two $ 100,000 Competitions with $ 20,000 First place prizes are awarded on Big Game Day to bring something to everyday fantasy gamers of all budget levels www.caesars.com/SuperDraft.

About SuperDraft, Inc.

SuperDraft, Inc. is based in New Hampshire You can play fantasy games daily in the United States using the SuperDraft DFS app, available on iOS, Android, web, and desktop. The company has developed several unique game modes and features that appeal to both casual and hardcore sports fans and fantasy gamers. With unique game modes like the multiplier mode, SuperDraft levels the playing field and offers new ways to play and win with more possible line-up combinations than the competition. The result is a game that is easier to play and quicker to understand. The daily fantasy sports competitions are legal in more than 35 states. The free contests are available in all 50 states. For more information, please visit www.superdraft.io and www.caesars.com/SuperDraft.

About Remark Holdings, Inc.

Remark Holdings, Inc. (NASDAQ: MARK) provides an integrated suite of AI solutions that businesses and organizations can use to solve problems, reduce risk, and achieve positive results. The company’s easy-to-install AI products are being adopted in a wide variety of retail, financial, public safety, and workplace applications. The company also owns and operates a digital media e-commerce property that focuses on a luxury beach lifestyle. The company is headquartered in The Vegas, Nevada, with additional operations in Los Angeles, California and in Beijing, Shanghai, Cheng you and Hangzhou, China. For more information, please visit the company’s website (www.remarkholdings.com).

Forward-Looking Statements

This press release may contain forward-looking statements, including information about future events, future financial performance, strategy, expectations, competitive landscape and regulation. Words like “may”, “should”, “could”, “would”, “says”, “potential”, “further”, “expects”, “anticipates”, “future”, “intends”, “plans”, “believes”, “estimates” and similar expressions as well as forward-looking statements identify forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, including those discussed in Part I, Item 1A. Risk Factors in Remark Holdings Annual Report on Form 10-K and in Remark Holdings’ other SEC filings. All forward-looking statements reflect Remark Holdings’ current beliefs about future events, are based on assumptions and are subject to risks and uncertainties. Given these uncertainties, you should not place undue reliance on forward-looking statements, which state Remark Holdings’ estimates and assumptions only as of the date of this publication. Except as required by law, Remark Holdings has no obligation to publicly update or revise any forward-looking statements after the date of this Agreement as a result of new information, future events, or for any other reason.

Company contacts

EE Brian Harvey
Senior Vice President for Capital Markets and Investor Relations
Note Holdings, Inc.
[email protected]
702-701-9514

Fay Tian
Vice President for Investor Relations
[email protected]
(+1) 626-623-2000
(+86) 13702108000

SOURCE Comment Holdings, Inc.

related links

https://www.remarkholdings.com

Starstream Leisure Coordinating Huge Consumer Advertising Campaigns In Addition To Welcoming Shareholders To Firm’s Annual Shareholder Assembly in Daytona Seashore Throughout Bike Week March Fifth-14th 2021

TipRanks

3 ‘Strong Buy’ stocks with an 8% dividend yield

Let’s talk about portfolio defense. After manipulating the Social Flash Mob Market for the past week, this topic should not be ignored. That doesn’t mean the markets will collapse. After falling 2% at the close of last week’s Friday session, this week’s trading started on a positive tone as the S&P 500 rose 1.5% and the Nasdaq rose 2.5%. The underlying bullish factors – a more stable political scene that steadily drives COVID vaccination programs – still play a role, even if not quite as strong as investors had hoped. While heightened volatility might linger with us for a while, it’s time to consider defensive stocks. And that will bring us to dividends. By providing a steady stream of income regardless of market conditions, a reliable dividend stock provides a pad for your investment portfolio when the stock ceases to appreciate. With that in mind, we used the TipRanks database to get three dividend stocks that yield 8%. However, that’s not all they offer. Each of these stocks received enough street praise to earn a consensus rating of “Strong Buy”. New Residential Investment (NRZ) First we examine the REIT sector, Real Estate Investment Trusts. These companies have long been known for dividends that are both high-yielding and reliable. Due to the company’s tax compliance, REITs are required to return a certain percentage of profits directly to shareholders. NRZ, a medium-sized company with a market capitalization of $ 3.9 billion, has a diverse portfolio of residential mortgages, original loans and mortgage loan service rights. The company is based in New York City. NRZ has a $ 20 billion investment portfolio that has generated dividends of $ 3.4 billion since its inception. The portfolio has proven resilient in the face of the corona crisis, and after a difficult first quarter last year, NRZ posted rising gains in the second and third quarters. The most recently reported third quarter showed GAAP earnings of $ 77 million, or 19 cents per share. This EPS was lower than in the previous year, but a strong trend reversal compared to the 21-cent loss reported in the previous quarter. The rising income has enabled NRZ to raise the dividend. The Q3 payment was 15 cents per common share; The dividend for the fourth quarter was increased to 20 cents per common share. At this rate, the dividend annualizes to 80 cents, making an impressive 8.5%. In a further move to return profits to investors, the company announced in November that it had approved $ 100 million in share buybacks. BTIG analyst Eric Hagen is impressed with New Residential – especially the company’s solid balance sheet and liquidity. “[We] like the ability to potentially build capital through retained earnings while maintaining a competitive payout. We believe the dividend increase will underscore the company’s liquidity position. We believe NRZ has been able to release capital because it has raised approximately $ 1 billion in securitized debt for its MSR portfolio through two separate transactions since September, ”said Hagen. In line with his comments, Hagen rates NRZ with a buy and its target price of $ 11 implies an upward movement of 17% for the coming year. (To see Hagen’s track record, click here.) It’s not often that all analysts agree on a stock. When this happens, take note of it. NRZ’s consensus rating for strong buy is based on unanimous 7 purchases. The stock’s average target price of $ 11.25 indicates an upward movement of ~ 20% from the current stock price of $ 9.44. (See NRZ stock analysis on TipRanks) Saratoga Investment Corporation (SAR) With the next stock we switch to the investment management area. Saratoga specializes in mid-market debt, capital appreciation and equity, with over $ 546 million in assets under management. Saratoga’s portfolio is broad, including industry, software, waste disposal and home security. Saratoga has seen a slow but steady recovery from the corona crisis. The company’s sales declined in the first quarter of 20 and have grown slowly since then. The third quarter fiscal year report released in early January contained $ 14.3 million. Adjusted for pre-tax taxes, Saratoga’s net investment income of 50 cents per share exceeded the 47-cents forecast by 6%. They say the race is slowly and steadily winning, and Saratoga has shown investors a generally stable hand over the past year. The stock has rallied 163% from its low after the corona last March. And the dividend, which the company cut in the second quarter, has increased twice since then. The current dividend of 42 cents per common share was declared for payment on February 10 last month. The annualized payment of $ 1.68 gives a return of 8.1%. The analyst Mickey Schleien from Ladenburg Thalmann is optimistic about Saratoga and writes: “We believe that the SAR portfolio is relatively defensive and focuses on software, IT services, education services and the CLO. SAR’s CLO remains up-to-date and the company is seeking refinancing / appreciation that we believe could positively affect our outlook. “The analyst continued,” Our model assumes that SAR will use cash and SBA debt to fund net portfolio growth. We believe the Board of Directors will continue to increase the dividend given the performance of the portfolio, the existence of undistributed taxable income and the economic benefits of the Covid-19 immunization program. “To this end, Schleien rates SAR a Buy along with a price target of USD 25. This number implies an upward trend of 20% from the current level. (To see Schleien’s track record, click here.) Wall Street analysts approve of Schleien on this stock. The other three registered ratings are buys and the analysts’ consensus rating is a strong buy. Saratoga’s shares trade for $ 20.87 with an average price target of $ 25.50, indicating an upward movement of 22% over the next 12 months. (See SAR stock analysis on TipRanks) Hercules Capital (HTGC) Last but not least, Hercules Capital is a venture capital company. Hercules provides early stage funding support to small client businesses with a scientific background. Hercules customers are life sciences, technology, and financial SaaS. Since its inception in 2003, Hercules has invested over $ 11 billion in more than 500 companies. The quality of the Hercules portfolio is evident from the company’s recent performance. The stock has fully rebounded from last winter’s corona crisis, rebounding 140% from its low last April. The result has also recovered. For the first nine months of 2020, HTGC posted net investment income of $ 115 million, or 11% more than the same period in 2019. For dividend investors, the key point is that net investment income covered the distribution – in fact, it was 106% of the Base distribution. The company was confident enough to kickstart sales with an additional 2 cents payment. The combined payout results in an annualized payment of $ 1.28 per common share and a return of 8.7%. In yet another vote of confidence, Hercules completed a $ 100 million investment-grade bond offering in November, raising capital for debt repayments, new investments and corporate purposes. The bonds were offered in two tranches, each valued at $ 50 million. The bonds mature in March 2026. Analyst Crispin Love covers Piper Sandler’s stock and sees plenty to love in HTGC. “We continue to believe that HTGC’s focus on fast-growing technology and life science companies positions the company well in the current environment. In addition, Hercules is not dependent on a COVID recovery as it does not invest in “vulnerable” sectors. Hercules also has a strong liquidity position which should allow the company to act quickly when it finds attractive investment opportunities, “commented Love. All of the above convinced Love to rate HTGC as an outperform (i.e. buy). In addition to the call, he set a price target of $ 16, indicating upside potential of 9%. (To see Love’s track record, click here.) The stock’s recent appreciation has pushed Hercules stock up to its average target price of $ 15.21 and up only ~ 4% above the trading price of $ 14.67 calmly. Wall Street doesn’t seem to mind, however, as the analyst consensus rating is a unanimous strong buy based on 6 recent buy-side ratings. (See HTGC stock analysis on TipRanks.) To find great ideas for trading dividend stocks at attractive valuations, visit TipRanks’ Best Stocks to Buy, ‘a newly launched tool that brings together all of TipRanks’ stock insights. Disclaimer: The opinions expressed in this article are solely those of the presented analysts. The content is intended to be used for informational purposes only. It is very important that you do your own analysis before making any investment.

With little cash for advertising and marketing, eating places flip to social media

Restaurateurs and bars, like many other businesses, operate with tight margins in typical years, so marketing is always a complicated problem. The old adage that you have to spend money to make money is as true in the food and beverage industry as it is anywhere else, say the operators.

Just reminding potential customers that you are there and open can be a key to success. However, in today’s world of COVID-19 pandemic, you may also need to let them know whether or not you have limited takeaway, takeaway, and delivery seating or not take-and-bake options. With limited financial resources to purchase media advertising, many restaurants and bars have turned to social media and word of mouth for their marketing.

“If you’re not on social media and I hate social media, you are literally losing money,” said Michael Robinson, co-founder of Proof Incubator in Chattanooga. The incubator works with people in the food and beverage industry on many levels, including as part of its restaurant recovery program, which works with up to 20 teams for four weeks to stabilize operations and weather the pandemic.

In addition to finance and customer service, marketing is one of the program’s several focal points.

Robinson said many restaurant owners just don’t know or don’t have time to learn what tools are available to them. They don’t understand social media or how their websites work. Your sites may have hours that were originally published eight years ago and the owner doesn’t know how to change them. Or the website may not make it clear what services such as take-out or dine-in are currently available. Such inaccuracies can be rejected by people.

“It’s a fatiguing factor,” said Robinson. “If you make it difficult for people to spend money with you, they get tired of dealing with it and choose to go elsewhere.” The owners and staff are tired too, he said, adding to the overall problem.

Tiffany Banks spent a lot of time not only perfecting her subs before opening Lil Mama’s Chicago Style Hoagy, but also a lot of branding on social media. She made the sandwiches in a local commercial kitchen and let people know where to get them through her posts.

Before the opening, she asked Kaelan Byrd to deal with the media and to communicate regularly with the restaurant’s more than 2,200 Instagram and Facebook subscribers.

“She did a great job laying the foundations. I’ll just keep doing what she started,” said Byrd.

She also said that she believes Facebook and Instagram audiences are different, so she usually posts each.

Photo gallery

With little money spent on marketing, restaurants are turning to social media

View 6 photos

“I’ve added things like standard logos across all platforms and regular postings,” Byrd said. “I would post something every Thursday around 11 am to make people think [Lil Mama’s] before lunch. We try to address our audience, communicate with our brand voice and inspire people. “

Elise Armstrong, owner of the Black Cat Tap Room on Brainerd Road, uses her Instagram account, which is linked to her Facebook account, to let people know that it is open, as well as any specials or new craft beers, that she offers. More importantly, it is a reminder to people to support local businesses.

“With social media, I get more traction with posts that are more focused on the human side of things,” said Armstrong.

“I post pictures of new inventory or beer features and these are good ways to keep people informed, but when it comes to actual numbers, they take off when it’s more human. People see that I’m not a company. Me am a person who wants to send you home with the best selection of beer? “

Most of Armstrong’s customers are from the Brainerd neighborhood and come in for craft beer to go, she said. She said she usually posts on social media the afternoon before rush hour, hoping to get her customers on the idea of ​​stopping on their way home and picking up new supplies.

However, she doesn’t spend a lot of time worrying about a plan or posting at a set time each day.

“I was talking to another bar owner the other day about it and we both agreed that everything is so unpredictable that the strategy of having a strategy is not worth the time,” said Armstrong. “I keep reminding people, ‘Hey, get your beer here.’

“So, in terms of a super dial-up social media angle, no. It’s more like, ‘Hey, I’m your neighbor and we’re all together so come on for support. It’s best to cut the bs and to be in advance. “

Robinson said the human element is very important, but cautions against discussing social media issues with customers, whether or not they are restaurant related.

“It almost never ends well,” he said.

Robinson instead recommended using the platforms to highlight employees or things that other restaurants are doing well.

Perhaps even more important is a 60, 90, or even 120-day plan, he said.

“I know this is really difficult, especially when you are in survival mode,” said Robinson. “This thing isn’t going anywhere, so a plan for the future is important.”

Armstrong said her original goal was to expand her place and provide it with alcohol and food in five years. The pandemic has actually accelerated this to a two-year plan, and it is hoping to start expanding in the coming months.

“I’ll be honest, I’m floating through this situation right now as my situation arises,” said Armstrong. “I have financial security right now, and it’s just me. I don’t have any employees to worry about, so I’ll cut everything down to the bare minimum, but I want to take the opportunity, considering things are for the.” next strange are a couple of months and hopefully [get] ready so I’ll be ready next fall. “

In the meantime, Armstrong said she will continue to focus on buying locals and telling people about their own place.

“I tell everyone. These local places are our neighbors and friends,” she said.

Contact Barry Courter at bcourter@timesfreepress.com or 423-757-6354.