Emma Corrin and Lila Moss entrance Miu Miu x Levi’s marketing campaign | Leisure

Emma Corrin and Lila Moss star in Miu Mius’ campaign with Levi’s.

The 25-year-old ‘Crown’ star and the 18-year-old model have teamed up with model Georgia Palmer to promote the latest collaboration between the Italian fashion label and the American clothing company.

The collection includes “refreshed and renewed” Levi’s classic denim from the 80s and 90s with classic Miu Miu embellishments.

The sustainable line also includes a 40-year-old Levi’s jacket with puff sleeves and a pair of 501s with rhinestones.

The collection meets Selfridges and MiuMiu.com on May 24th.

It comes after Emma teamed up with Miu Miu for her Christmas campaign last year, along with famous faces Kim Basinger, Chloe Sevigny, Du Juan and Raffey Cassidy, Jordan Kristine Seamón and Storm Reid to represent the idea of ​​the “icon” .

Announcing the campaign, the brand said in a statement made at the time: “Each adds depth and richness to the Miu Miu universe. A cast of actors and cast is inherently tied to the meaning of Miu Miu – the transformation, the reinvention, of a woman who can be women. “

The campaign featured the talents of established and emerging stars featured in the brand’s pre-spring 2021 collection, photographed by Mert Alas and Marcus Piggott under the creative direction of Katie Grand. It continued the longstanding relationship between Miu Miu and Fifty Shades Darker star Kim, who has appeared in several campaigns for the fashion house over the years.

Likewise, Chloe Sevigny has been featured in Miu Miu campaigns since 1996 when she was only 22 years old.

The campaign captured the star’s feminine strength with notions of girlhood, as the women posed in pastel tones and crystal-embellished dresses with vintage-inspired ruffles and bold patterns.

Levi’s (LEVI) studies This fall 2020 earnings, gross sales beat

Levi’s clothes can be seen on a store shelf in Miami, Florida.

Joe Raedle | Getty Images

Levi Strauss & Co. Total vacation quarter sales reported Wednesday were down 12%, which is an improvement from a decrease of more than 20% in the previous periodThe weak customer traffic in the branches was partially offset by double-digit online growth.

Stocks recently rose more than 1% in after-hours trading after initially falling more than 4%.

CEO Chip Bergh told CNBC that last quarter’s results exceeded the denim maker’s internal expectations and almost met the “best-case scenario” that Levi set at the time Covid pandemic first started hitting the United States and disrupting many businesses.

“We turned very hard [direct to consumer] and in particular for e-commerce, “Bergh said in a telephone interview.” Our e-commerce business was profitable for the fourth quarter and profitable for the full year. “

Levi’s global digital sales, which include online sales of its goods at wholesale partners, represented 23% of sales in the fourth quarter, up from 15% in the year-ago period.

Here’s how Levi Strauss & Co. performed in the fourth quarter of the fiscal year compared to analysts’ expectations using refinitive data:

  • Earnings per share: 20 cents, adjusted compared to 15 cents, expected
  • Revenue: $ 1.39 billion versus $ 1.34 billion expected

For the three-month period ending Nov. 29, Levi made $ 57 million, or 14 cents per share, compared to $ 96 million, or 23 cents per share, the previous year. With no one-time cost, it earned 20 cents per share, which was better than what analysts expected 15 cents using refinitive data.

Net sales decreased 12% from $ 1.57 billion a year ago to $ 1.39 billion. That was better than the $ 1.34 billion forecast by analysts.

Digital sales grew 34% worldwide, including sales on its partner platforms like Amazon.

Levi said revenue from its wholesale partners declined 15% in the quarter, while revenue direct to consumers declined 5% due to fewer in-store visits.

As the coronavirus pandemic continues to disrupt normal business operations, around 40% of stores in Europe and 17% worldwide, including franchise-operated locations, are currently closed, according to the company.

“The recent recurrence of the virus underscores that the ultimate effects of the Covid-19 pandemic remain highly uncertain,” Levi said in his earnings announcement. “The company anticipates its business … will continue to be significantly impacted at least in the first half of 2021, and there is still the possibility of additional Covid-19 inventory and other costs.”

Levi stock was up just over 8% year over year at close of trading on Wednesday. The company has a market capitalization of $ 8.8 billion.

The full press release from Levi Strauss & Co. can be found here.