“I like to wear everything that is good that is tasteless.”
We know personal style is a journey (I’m looking at you Tumblr years) so we launched a new series Hey i like your style!, immerse yourself in the fashion psyche of our favorite creatives. We talk about the good, the bad, and the 2007.
While the internet is ours Fashion icons feel closer than ever, even the most effortless outfits came out of a closet with some (well-dressed) skeletons. Clickable product tags, photo archives, and lives recorded in 30-second clips just don’t tell the full story.
You can find more fashion news, shootings, articles and features in our Fashion Section.
These are the stories behind the closets and explore how we develop our own personal style. The way we express ourselves is brilliant and at FJ we know that every outfit has a story.
This week we’re talking about Dior from the time of Raf Simons, hideously colored Birkins and Aussie disposals with multidisciplinary creatives from Melbourne, Juju K. Her over-campy style consists of a curated selection of local designers, thrifty finds, and incredible 2000s luxury. Juju’s wardrobe is a favorite in the Melbourne fashion scene and is very “if you know, you know” – and if not, you are this guy (the shoes are Balenciaga, honey!). Read on for her style journey.
Who are you and what do you like to wear?
I am juju. I’m a stylist, model and visual artist from Melbourne. I like to wear anything good that is tasteless.
How did your style develop? Do you feel that you have gained confidence in your clothes?
It’s been a roller coaster ride over the years; I feel like my wardrobe has outlived a thousand lives. I love to hoard items from different stages of my life that I can reinvent and incorporate into my current style. I have definitely become more confident and comfortable in myself and my body in the last few years.
When I was growing up, I was very conscious of my body. I realized that life is too short to worry about how others perceive me. I don’t want to look back at photos of myself when I’m 80 and regret not wearing something that I mistakenly thought made me look certain.
Personal style is a journey. Ever felt like you had to fit into a certain fashion box?
Both yes and no. For a long time I thought I just needed a certain way of dressing, like a unique identity. Now I’ve realized that it’s so much more fun to dress as versatile as I play and borrow from different characters and eras.
It is also important to me that I don’t get involved in trends and that I try to trust my stylistic instinct. I’m not someone who buys an item just because some trendy TikToker says it’s cool – not unless I really believe it. At the end of the day, no matter what I wear, I get criticized in one way or another (especially as a woman). I’m just as good at doing what I want and having fun!
Take us back to those uncomfortable teenage years. Do you have any fashion regrets?
Surprisingly not. Every outfit I wore during my teenage years reflected my interests at the time and my personal development. In all honesty, I think that a fashion mistake every now and then is good for personal development.
What are the most expensive and cheapest items in your closet?
My most expensive item is probably a Dries van Noten fur coat or a Prada Inside bag. The cheapest is most likely something from Aussie Disposals, I love this place.
What’s the most expressive piece of fashion you own?
There are a few and for different reasons. Oddly enough, my early Vetements hoodies are super sentimental to me. I bought a few pieces between 2015 and 2017 and will keep them forever. I have a few Dior mergers from the time of Raf Simon, which I bought on vacation in London, which are also very special to me. I bought them at the beginning of my ugly sneaker obsession and in my opinion they are one of the most iconic women’s sneakers of all time.
What’s in your shopping cart right now?
I’m a twin with ADHD so this changes daily! Right now I’m keeping my eye on that silver Givenchy water bottle, it’s so over the top but I’m obsessed. I love the Y / Project Split Bomber and the D’Heygere Pearl Drop Earrings even with slow waves!
Which fashion piece are you currently saving for?
I’m currently saving up for (and getting) some old Versace pieces and a full Mugler outfit. In the long term I save on a Birkin in a hideous colorway (of course).
What clothes do you wear for repetitions?
I wore my Balenciaga thong heels to death! I bought her in January last year just before the Singapore lockdown and beat her up. They are such a perfect shoe that goes with everything. My khaki Y / Project bomber jacket is my favorite jacket, I know my friends are tired of seeing it. I grabbed a Balenciaga bazaar bag with the New York graphics earlier this year and it was my favorite tote bag. It’s so rare to find a cute bag that can hold a laptop and all your other stuff.
Who are your favorite local designers?
I am obsessed with Maroske Peech! Their pieces go so well with curvy bodies, which is rare when there is a sea of designers serving only people who match the sample size. Chantelle Lucyl is someone to watch out for, she is definitely pioneering a new wave right now. I’m in love with too Caroline Reznik, their designs are so intricate and unique. I can’t wait to get my hands on some of her pieces when she brings out a prt-à-porter collection.
See more of Juju’s killer looks here.