LAKE GENVA – Governor Tony Evers announced over $ 140 million in grants to businesses and organizations that play an important role in the Wisconsin tourism and entertainment industries. The new scholarship programs will be invested in industries hit hard by the COVID-19 pandemic, including live venues, cinemas, summer camps, minor league sports, and the hospitality industry. Additional investments will be made in reopening historic sites in Wisconsin and in marketing support for the Wisconsin tourism industry.
“Wisconsin is recovering faster than ever,” said Evers. “Whether it’s an urban or rural destination, these investments will help local venues and businesses emerge from this pandemic and are ready to welcome people from communities in Wisconsin and across the country. Wisconsin is the best place to live, play and work, and investing in companies that promote culture and entertainment in our communities will pay off for Wisconsinites and communities in our state. “
“I am grateful to Governor Evers for his commitment to tourism, one of Wisconsin’s largest industries,” said Anne Sayers, interim secretary for the Department of Tourism. “From leisure travelers looking to reconnect with friends and family to business travelers attending meetings and conventions, these dollars will be critical to helping our industry recover. We can’t wait to help more travelers discover the unexpected in Wisconsin. ”
The investments announced by Evers include:
- $ 75 million for housing grants
- $ 11.25 million for cinemas
- $ 12 million for small businesses at live events
- $ 2.8 million for minor league sports teams
- $ 10 million for live events
- $ 15 million for destination marketing organizations
- $ 8 million for summer camp
- $ 1 million for the Wisconsin Historical Society in support of reopening historic sites and
- $ 7.5 million to increase marketing support for the Wisconsin tourism industry
These investments are funded by the American Rescue Plan Act of 2021 (ARPA) and managed by the State Department of Administration and the Department of Revenue.
“Reg. Evers’ investments in Wisconsin make a difference for small businesses, organizations and all Wisconsiners, “said DOA Secretary Joel Brennan. “Last year local venues kept their doors closed to protect their communities. Now that nearly half of all Wisconsinites have received at least one dose of the vaccine, life is returning to normal – smaller league ball games welcoming families, theaters reopening, and concert venues booking new shows. These investments will ensure our communities recover more strongly than before. “