9 Leisure urges Australian MPs to disregard Massive Tech threats over information code

One of Australia’s largest media groups urged the country’s MPs to ignore Google’s threats to shut down the search engine and urged them to enact a code to force Big Tech to pay for news.

Nine Entertainment, owner of the 190-year-old Sydney Morning Herald, also turned down Google’s efforts to convince lawmakers to water down proposed media negotiation rules after a spate of trade deals with small Australian publishers.

“You have to understand that: The Australian government does not take its orders from Google,” said Peter Costello, chairman of Nine, the Financial Times in an interview. “It will decide what is in the interests of the Australians. No Google approval is required for the legislation. “

Nine is an A $ 5 billion (US $ 3.9 billion) group with broadcast, newspaper and internet assets.

The EU, UK and Canada consider the Australian Code to be a model for similar regulation To assist news publishers in their own jurisdictions.

Australian MPs will begin debating laws to pass the code on Monday. It would create binding arbitration that could make decisions about the fees Facebook and Google messaging providers must pay for content streamed on their platforms if trade negotiations fail.

Media groups claim they suffer from a “fundamental imbalance” in bargaining power when negotiating with Big Tech about payments for content displayed on their platforms.

Google and Facebook are aggressively advocating MPs to change the code. They claim this is impractical and could force them to do so withdraw their services from Australia. Google signed deals with several smaller publishers this month to bring their content to the new one News Showcase Service to convince parliamentarians that the most controversial elements of the code should be watered down.

Josh Frydenberg, Australia’s treasurer, told local radio on Monday that he spoke to both Facebook and Google over the weekend and that media organizations are “very close” to reaching agreements with the couple.

Even if the code goes into effect, tech groups are hoping to convince Canberra not to make their main platforms, Google Search and Facebook News Feed, dependent on it as long as they deal with publishers.

Under the bill, the treasurer has the power to determine which services are subject to the code and could designate News Showcase instead of Google search.

Nine and Rupert Murdochs News Corp, the two largest Australian publishers, are negotiating with Google over the use of their content but have been unable to agree terms. Nine have stated the two digital groups owe up to A $ 600 million, while News Corp has proposed owing up to A $ 1 billion.

Costello, a former vice chairman of Australia’s ruling Liberal Party, said the code was necessary because Google’s monopoly on search engines gave it undue bargaining power. He rejected the idea that the News Showcase platform was weakening the media code requirements.

“Our point is pretty simple – if Google uses our material, they should pay for it,” said Costello.

Google claims the code undermines a fundamental principle of the internet by forcing it to pay to provide links to news websites.

An Australian parliamentary committee on Friday backed the proposed measures, saying it was confident it would lay the foundation for a fairer relationship between the media and the two Silicon Valley groups.

Google has proposed changes that would supposedly create a “fair” arbitration process and ensure that the strictest aspects of the code only apply to content broadcast to News Showcase, and not to the broader search services.

“As we said, we’ve been committed to making code work since the draft was released last July. The concerns that we and others have consistently raised concern certain aspects of the Code, ”said Lucinda Longcroft, director of government affairs for Google Australia and New Zealand.

“We look forward to working with policy makers as part of the parliamentary process.”

Facebook said in a statement Monday that the law was impractical and called on MPs to change it.

Overlook The Cash, Ignore Critics, Suppose Huge

This article was kindly made available to us EVANNEX, who manufactures and sells Tesla aftermarket accessories. The opinions expressed are not necessarily our own at InsideEVs, nor have we paid for them EVANNEX to publish these articles. We find the company’s perspective as an aftermarket supplier of Tesla accessories interesting and are happy to share its content for free. Enjoy!

Published on EVANNEX on February 1st, 2021 by Charles Morris

Lists of business tips from Elon Musk has long been a favorite subject of the corporate media, and the genre has become even more important since Elon’s net worth grew to over $ 185 billion richest person in the world.

If you follow Elon’s advice, can you repeat his success? Well, we’ll see – but even if you don’t revolutionize the auto industry or start a colony on another planet, you may learn some ways to improve your productivity and, more importantly, achieve some of the things you really think are important.

The latest addition to Elon Musk’s “Secrets to Success” canon underscores Iron Man’s emphasis on meaningful projects aimed at creating a better world, not just piles of money. Justin Rowlatt, who writes for the BBC, attends an interview he did with Musk a few years agoand notes that the lessons Elon imparted are as relevant today as they were then.

The key to understanding Elon Musk’s agenda and what sets him apart from the everyday billionaire you might meet on the street is that making money was never his ultimate goal. As a young man, Elon identified three areas that he believes are “important issues that would most affect the future of mankind,” as Michael Belfiore reported in his 2007 book Rocketeers. “One was the internet, one was clean energy, and one was space.” Young Musk understood that it would take decades to distinguish himself in these areas, and since then he has focused on these areas.

As Musk Rowlatt said, he has nothing against the pursuit of wealth “if it is done ethically and well,” but he does not count his successes in dollars and cents. In fact, he doesn’t expect to die rich – he plans to invest most of his fortune in establishing the first Mars colony.

“They want things to get better in the future,” Musk told Rowlatt. “They want these new exciting things that make life better.”

Elon founded SpaceX out of frustration with the shy and ambitious goals of the US space program. “I’ve always expected that we would advance beyond Earth and take a person to Mars, have a base on the Moon, and go into orbit very often.”

Musk may not crave money in itself, but he has a good understanding of how finance interacts with technology to determine what is and is not done. He quickly realized that the slow pace of Terran space exploration was not due to a lack of interest, but rather to the prohibitive cost of space travel. SpaceX (and Tesla) it was about cutting costs and finding more economical ways to use the technology we have to achieve a bigger goal.

And his goals are big indeed – so big that shy souls have often described them as science fiction stuff. But, as many others besides Musk have observed, modern institutions, both corporations and governments, appear to be structured to reward incremental progress and adventurous goals in a small space.

Above: Elon Musk discusses inspiration (YouTube: The not so boring man)

“If you’re the CEO of a large company and you’re looking for a modest improvement that takes longer than expected and doesn’t work quite as well, no one is going to blame you,” he tells Rowlatt. “If you are brave and want a real breakthrough improvement and it doesn’t work, you will definitely get fired.” This explains why (to take just one example) older automakers find it sufficient to make small improvements to their vehicles once a year.

Obviously, Musk doesn’t mind incremental improvements (both Tesla and SpaceX are continually making small improvements to improve efficiency or reduce costs), but he’s not afraid to imagine and develop entirely new products and new business models.

Big thinking naturally means big risks. In 2008, he made a dramatic decision that went down in business history. The launch of the roadster had failed, one of the SpaceX rockets had not reached orbit, the exchange was in the tank and Tesla had “cash worth about a week in the bank”. Musk said in Chris Paine’s documentary Revenge of the Electric Car, “Then I had to make a choice. Either I took all the capital I had left over from the PayPal sale and invested it in Tesla, or Tesla would die. “

Musk raised another $ 40 million, which was the majority of his personal fortune at the time. It was a tough move that impressed the other investors with his unconditional commitment. “That incredible Braggadocio, trust, caused people to change their minds and we and everyone else at the table said, ‘Oh my god, we want to be part of it, we want to get as much of this investment as possible,” VC said – Investor and board member Steve Jurvetson, “He saved the company in its darkest hour with an act of heroism that is difficult to describe. There’s nothing like spending your last dollar on a company you believe in.”

This wasn’t the last near-death experience for Tesla. The company had to cross the dreaded Death Valley again when it launched the Model S and a third time when it shipped the Model 3. Has Musk kept his cool? Not really – as he readily admits (and as we all could see from his eccentric Twitter feed), he was stressed to the max. He risked everything, but the profits were enormous – not just for Musk himself, but for anyone who drives a car, dreams of space travel, or likes to breathe clean air.

The final pillar of Muskian wisdom: ignore the critics. Musk made it clear in his interview with Rowlatt that he was personally very upset about the skepticism, saying no, and outright abuse he faced around 2018 when Model 3 went through production hell and anti-Tesla headlines turned into a surefire click were. Builder of media on both sides of the cultural divide.

“The liberal schadenfreude was really amazing,” said Musk. “There were several blog sites running a Tesla death guard.” As Musk sees it, he and all of the workers in his companies aspired to do great things, and it was hurtful to see how many people worked to make them fail.

Musk didn’t come emotionally safe through the flood of FUD, but he got through. He and his team were utterly vindicated, and the Croakers have lost any trace of credibility (and billions of dollars in some cases).

You could call it a happy ending, except that there is no ending. Tesla has set another round and one more round with unlikely ambitious goals, and SpaceX’s ambition to establish a colony on Mars has yet to be achieved. And Musk doesn’t take great risks. In December, a test of the SpaceX spacecraft launcher ended six minutes after take-off with a “rapid unplanned dismantling” (RUD).

Was the Iron Man discouraged? On the contrary, it focused on the valuable data the test generated. He tweeted: “The pressure in the tank of the fuel was low during landing, resulting in a high touchdown speed and high RUD, but we have all the data we needed! Congratulations SpaceX Team Hell yeah !! ”

He later joked about the event, saying, “Getting the crater in place was epic.” His last word on the subject: “Mars, here we come!”


Written by: Charles Morris;; Source: BBC