NEW YORK–(BUSINESS WIRE) – Macy’s (NYSE: M) celebrates black creatives with today’s launch of Icons of Style, a collaboration with five black visionaries to advance the fashion world. With exclusive designs for ready-to-wear, men’s and footwear by Zerina Akers, Misa Hylton, Aminah Abdul Jillil, Allen Onyia and Ouigi Theodore for brands that can only be found at Macy’s, every creative artist artfully designed a fashionable must-have capsule for spring items , inspired by her unique perspective and dynamic style. Icons of Style is available now macys.com and choose branches across the country.
“We are excited to celebrate Black Excellence and reinforce the voices and exceptional talent of five Black creatives,” said Durand Guion, vice president of Macy’s Fashion Office. “We use this moment to tell their stories and to offer our fashion-conscious customers exclusive, unique pieces with which they can express their personal style.”
Zerina Akers for Bar III
Zerina Akers for Bar III was developed with functionality, versatility and a touch of statement moments in mind. The capsule consists of mixed media suits, full body suits decorated with chain links, strong shoulder knitted dresses and a new game of proportions for the classic sweatshirt. True to the aesthetics of Bar III, the capsule is the perfect blend of feminine and modern components.
“This collection is probably the most special because it’s my first design collaboration. As a result of my styling work, I have designed many things, but never anything under my own name. This is something very special, ”said Zerina Akers.
Misa Hylton for INC International Concepts
Misa Hylton for INC International Concepts is inspired by her personal style and love of fashion. The collection features bold, vibrant prints that take shape in feminine suits, printed blouses, and their love of kimono. a symbol of their black and Japanese heritage. Misa’s extraordinary vision is known for creating iconic looks for some of the music industry’s biggest stars. It goes well with INC’s focus on showing the latest trends.
“My designs vibrate at a high frequency. They bring happiness and excitement to the people who want to see and wear them, ”said Misa Hylton.
Aminah Abdul Jillil for INC International Concepts
Aminah Abdul Jillil from INC International Concepts expands her love of creative self-expression and bold fashion moments and brings out the power of the statement heel. Using her background in the performing arts as inspiration, Aminah mixes unexpected shapes and dramatic details to instill confidence in every step. The collection uses golden hearts and chunky chains as signature details and offers a variety of styles that are timeless, versatile and collectable.
“This collaboration is exciting for me because for me personally it means that dreams come true. This hard work pays off. It’s okay that it’s different and not like everyone else, ”said Aminah Abdul Jillil.
Allen Onyia for INC International Concepts
Allen Onyia from INC International Concepts pays homage to Macy’s traditions as a leading department store that combines iconic details with a modern, trend-oriented look. The men’s collection is a nod to his personal style and focuses on accessible design. Allen effortlessly uses his extraordinary eye to combine the dynamic use of colors, patterns and silhouettes into instantly desirable items, all geared towards a meaningful style.
“This is a collection that celebrates this amazing opportunity Macy’s presented me, and I wanted to bring that celebration and feeling back into the collection and pay homage,” said Allen Onyia.
Ouigi Theodore for Sun + Stone
Ouigi Theodore for Sun + Stone combines heritage and authenticity to create an iconic collection that tells a compelling story. Dedicated to his mother, Ouigi’s collection draws inspiration from the past, present and future to create a refreshingly updated menswear aesthetic that is rooted in fashion history. Ouigi pays homage to his personal experiences through the symbolic use of personally meaningful dates, hand-drawn artwork, and vintage military references.
“This collection is special because it matches my approach to design, which has many hidden references and details and is dedicated to my mother, who was born in 1945,” said Ouigi Theodore.
Macy’s is stepping up its commitment to growing and developing black-owned businesses and developers by introducing more diverse design talent into its range and helping various brands grow on scale. Icons of Style offers three seasonal must-have collections with later capsules that hit the market in May and September.
Macy’s is America’s department store. For more than 160 years, Macy’s, Macy’s, Inc.’s largest retail brand, has served generations at every stage of their lives. Through a digitally guided shopping experience powered by macys.com, our award-winning mobile app, and a nationwide portfolio of stores, Macy’s customers come to us for fashion, value, and quality products. We are proud of our heritage and the unique role we play in American culture and tradition. We celebrate big and small occasions and have created decades of unforgettable experiences through Macy’s Fireworks® on July 4th and Macy’s Thanksgiving Day Parade® as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. With the mutual support of our customers and colleagues, Macy’s helps make a difference in every market we serve and supports local and national charities through funding and volunteering. Using fashion, value, and celebration as a guide, Macy’s makes the lives of our customers, colleagues, and communities shine brighter. For more information, please visit macysinc.com.