Bally’s Company and Oscar de la Hoya’s KO Leisure Type Partnership to Innovate Fight Sports activities Broadcasts and Remodel Fan Engagement

CAUTION, RI, June 9, 2021 / PRNewswire / – Bally’s Corporation (NYSE: BALY), the leading vertically integrated full-service sports betting and iGaming company in the United States, and Oscar de la Hoyas KO Entertainment, a subsidiary of the world’s most elite boxing promotion company, Golden Boy Promotions, Inc., today announced the establishment of. known a strategic relationship that aims to incorporate unprecedented innovation, objectivity and gamification into martial arts, thereby transforming fan engagement. To unveil this initiative, the companies will air a pilot of “Oscar de la Hoyas KO Entertainment Presents Bally’s Fight Night” – a reinterpretation of the boxing and mixed martial arts (“MMA”) presentation and the first evolution in 2.0 gamification of martial arts.

Ballys Fight Night features five professional MMA and four professional boxing competitions shown in a video game presentation. With the help of sensors and a custom-made data tracking dashboard, a large number of objective data points such as impact force and thrown and landed stroke combinations are recorded in real time. Using sports science, the data is transmitted in a power bar on the screen, similar to what is found in video games, which summarizes the total damage a fighter has absorbed. By collecting, analyzing and integrating this data into future broadcasts, Ballys and KO Entertainment will provide unparalleled objectivity that will provide fighters with a more rewarding and safer experience while increasing transparency. To further improve the gamification of martial arts and the viewing experience, Ballys intends to incorporate Monkey Knife Fight, its daily fantasy sports platform, into live broadcasts.

Soo Kim, Chairman of Ballys The corporation’s board of directors said, “This partnership represents an exceptional opportunity to bring gaming, media and martial arts experts together to breathe new life into boxing and mixed martial arts. By integrating our innovative technology and interactive gaming platforms into martial arts, we can will create new and transformative ways for audiences to engage with our live broadcasts. We look forward to piloting the Ballys Fight Night, which is just the beginning of this journey, invites viewers to tune in for an incredible night of entertainment. “

Oscar de la Hoya, Chairman and CEO of Golden Boy Promotions, commented, “We have the utmost respect for the history and tradition of boxing and mixed martial arts. By partnering with Ballys, and are working on the development of this innovative product and believe that we can provide data-driven real-time insights into the punch-by-punch actions, creating an unprecedented level of transparency and objectivity. We will also provide an experience that is easier to understand for the average viewer, and at the same time more rewarding and safer for fighters. “

Ballys Fight Night is presented Mike Goldberg Cover game by game, Frank Trigg as a color commentator and Holly Sonders as a social host and reporter. Special will also give fans a glimpse behind the scenes with fighters and coaches, facilitate fan interactions and present Monkey Knife Fight Fantasy competitions.

The “Ballys The pilot “Fight Night” will be broadcast on Stadium, the Sinclair Broadcast Group’s digital and over-the-air television network Wednesday June 9, 2021 at the 5:00 p.m. ET2:00 p.m. PT. Fans interested in viewing Ballys Fight Night can access the broadcast via https://watchstadium.com/live/ballys-fight-night/ and https://watchstadium.com/live/ballys-fight-night-2/. You can also follow the action by following #BallysFightNight on Twitter and @BallysFightNight on Instagram.

over Ballys Group

Ballys Corporation is the leading vertically integrated full-service sports betting and iGaming company in the United States with a B2B2C business model. It currently owns and operates 13 casinos in nine states, a horse racing track, and 13 authorized OTB licenses in Colorado. It also owns Bet.Works, a premier sports betting platform, Monkey Knife Fight, the fastest growing daily fantasy sports site in North America, and SportCaller, a leading global provider of free B2B games.

With more than 6,000 employees, the company’s pro forma operations for upcoming acquisitions include 15,558 slot machines, 465 table games and 5,355 hotel rooms. After the previously announced Jumer’s Casino & Hotel (Rock Island, IL) and Tropicana Las Vegas (Las Vegas, Nevada) Transactions as well as the completion of the construction of a land-based casino near Nittany Mall in State College, PA, Ballys will own and operate 16 casinos in 11 states. Ballys also has a multi-year market access partnership with Elite Casino Resorts, through which it offers mobile sports betting in Iowa, and a temporary sports betting permit to conduct online sports betting in the Commonwealth of Virginia. Its shares trade on the New York Stock Exchange under the ticker symbol “BALY”.

About KO Entertainment

KO Entertainment would like to support all employees, from athletes to creative people, under one roof with ONE common goal. That is the development of culturally meaningful new media content, marketing and branding enhancement that elevates all Latino communities worldwide through their united love for sports and entertainment.

Founded in 2021 by superstar Oscar De La Hoya, known worldwide not only as one of the best fighters of his era, but also as an elite promoter, Grammy-nominated singer, astute businessman and active philanthropist.

About Golden Boy Promotions, Inc.

The angel-based Golden Boy was founded in 2002 by Oscar De La Hoya, the first Hispanic to own a national boxing advertising company. Golden Boy is a media and entertainment brand dedicated to making combat entertainment more accessible and affordable. The company’s in-house production team develops creative original programming for RingTV.com and international channels around the world.

The company holds the exclusive rights to top boxers and has sponsored some of the largest, highest-grossing events in the history of the sport. Today Golden Boy is one of the most successful boxing entertainment companies in the world and, through its 2019 partnership with the streaming platform DAZN, is shaping the future of boxing for fighters and fans alike.

Cautionary Note Regarding Forward-Looking Statements

This document contains forward-looking statements within the meaning of the securities laws. Forward-looking statements are statements about matters that are not historical facts and include statements about Ballys Plans, goals, expectations and intentions.

Forward-looking statements are not guarantees and are subject to risks and uncertainties. Forward-looking statements are based on Ballys current expectations and assumptions. Although Ballys believes that his expectations and assumptions are reasonable at this point in time, they should not be construed as representations Ballys Expectations are met. Actual results could differ materially. Forward-looking statements apply only at the time this document was prepared and Ballys does not undertake to update or revise it as more information becomes available, unless required by law.

Important factors beyond those that apply to most businesses, some of which go beyond Ballys Controls that could cause actual results to differ materially from our expectations and assumptions include, but are not limited to:

  • Uncertainties related to the COVID-19 pandemic, including restrictions Ballys Operations, increased costs, changed customer attitudes, effects on Ballys Employees and the ongoing impact of COVID-19 on general economic conditions;
  • unexpected costs, integration difficulties and other events with an impact Ballys recently completed and planned acquisitions and Ballys Ability to realize expected benefits;
  • Risks associated with Ballys rapid growth, including those that impact customer and employee retention, integration, and controls;
  • Risks related to the effects of the digitization of gambling Ballys Casino operations, Ballys Expansion in iGaming and sports betting and the highly competitive and rapidly changing aspects of Ballys new interactive business in general;
  • the very significant regulatory restrictions on Ballys, including the cost of compliance;
  • Limitations and restrictions in agreements on Ballys Debt could have a significant impact Ballys Ability to run our business and liquidity; and
  • other risks identified in Part I. Point 1A. “Risk Factors” of Ballys Annual report on Form 10 – K for the past fiscal year December 31, 2020 as filed with the SEC March 10, 2021 and other filings with the SEC.

The above list of important factors is non-exclusive and does not include matters such as changes in general economic conditions that affect essentially all gaming companies.

You should not inappropriately rely on Ballys forward-looking statements.

Investor contact

Steve Capp
Executive Vice President and Chief Financial Officer
401-475-8564
[email protected]

Media contact

Ballys Group
Richard Goldmann / David Gil
Kekst-CNC
646-847-6102 / 917-842-5384
[email protected]

KO Entertainment / Golden Boy promotions
Gabriel Rivas
Golden boy
(213) -604-7762

SOURCE Ballys Group; KO entertainment; Golden Boy Promotions, Inc.