Ask Bobby Reynolds if he’s slept a lot lately.
The senior vice president of AEG Presents Las Vegas was in the driver’s seat as the local concert industry sped from idle to idle at a COVID-19 stop sign to brick-on-the-gas pedal speeds.
Not only is Reynolds directing the new theater at the Virgin Hotels and the first concert at Allegiant Stadium when EDM star Illenium christened the venue next month, he is also leading one of his most ambitious projects to date: the opening of the luxurious The Theater at Resorts World.
“Since I’ve been in town, and it’s been 16 years, nothing like this has opened up – or really nowhere else in the world,” says Reynolds, his lively voice revealing, despite the aforementioned lack of nightly “The level of sophistication,” that Level of class – it’s just a higher experience than anything else. It’s a more luxurious feel than anything else on the strip. It’s easy.”
The 4,700-seat venue – with a potential capacity of 5,000 – shines with mostly gold and silver-colored décor that deserves a walk-in jewelry box, and aims to set a new bar for concert generosity. A four-story lobby, which is illuminated by a large modern chandelier, opens into the main hall with two balcony levels, where no seat is more than 50 meters away from the stage.
While The Theater won’t open until later in the year, four residencies have been announced, including country superstars Carrie Underwood and Luke Bryan, popster Katy Perry, and one of Vegas’ most popular artists of all time, Celine Dion.
What was Reynolds looking for when booking resident acts?
“We were looking for what we got, honestly,” he says. “We don’t just want to identify a genre, but also recruit artists who have a legacy in Las Vegas. There is no one with a greater, richer, or more impressive legacy than Celine.
“And then we wanted to get artists who didn’t have a legacy in Las Vegas and build that legacy with them in Las Vegas,” he continues. “All three other artists fall into this category.”
When said artists perform at The Theater, they perform on a 13,550-square-foot stage, one of the largest and tallest on the Strip.
“We’ll be able to do major arena-sized productions,” says Reynolds. “The nice thing about these residences is that you load them once and unload them once. During this time you will receive X shows. We have the ability to keep all those massive, massive, massive shows going and amortizing those costs over a certain number of shows.
“We also have one of the largest stage lifts in the world,” he adds, “with this we have the option of assembling set pieces, placing them directly on the lift at stage level and bringing them up or down.” Two stories. So if we wanted to bring a late night comedian or get creative at a corporate event or something like that, we could mix the pieces. We don’t just have to take these set pieces apart. “
The video presentation of the theater should be just as flexible.
“The video isn’t just a huge screen,” explains Reynolds. “We can put many different screens together into one giant screen, or split this screen and move it into different pods to have different looks throughout the show or different looks at the same time during the show.”
When Reynolds tells it, it all boils down to “wow”.
“In fact, I think it’s the most technologically advanced and production-wise advanced venue in the world,” says Reynolds. “People will walk in there and be overwhelmed by the aesthetics and the first look you get when you see something.
“The ‘wow’ factor will not only exist through the property,” he adds, “but if you cross the line from the property to the theater, that ‘wow’ factor will only increase in my opinion.”
From A to Z: New night club and day club bring big names to Resorts World
He was used to arranging meetings.
He just wasn’t used to one of those.
Ronn Nicolli explains.
“In my previous life, a design meeting started in a room and everyone was looking at Pinterest boards and things they were printing out,” said Nicolli, a longtime Vegas nightlife executive who spent over 13 years at the Wynn Las Vegas .
And then he was hired as vice president of Zouk Group Las Vegas, which oversees Resorts World’s nightlife.
“My first day at the company began with a trip to Bali,” recalls Nicolli of a work trip that was supposed to catalyze ideas for the Resorts World day club. “On this trip, the design was based on what inspires you. One of the most prominent words was “authenticity”.
“How do we bring a Balinese-inspired paradise to Las Vegas Boulevard, a place that feels transformed when you step into it?” He continues. “Basically a second trip on a trip, a destination and a trip.”
The result: Ayu Dayclub, whose Southeast Asian island theme should be exotic and inviting at the same time.
Well-known DJ producers such as Tiesto and Zedd will set Ayu to music, who also offer nightly shows.
Later that summer, Ayu’s counterpart, the “Boutique Megaclub” Zouk, will open.
The 26,000-square-foot, multi-room nightclub will be positioned on a free-running musical aesthetic, and its residents will include hip-hop (G-Eazy), country (Dee Jay Silver), Latin (Becky G), and deep house (Disclosure). along with the required EDM stars.
“There are different genres, demographics, and audiences that want different experiences night after night,” notes Nicolli, who is also Vice President of Lifestyle Marketing at Resorts World. “Suddenly the Latin artists came into play and the hip-hop artists came into play and the deep house artists came into play. When you looked at it all on a whiteboard, it felt more like a crazy, haunted festival than a Las Vegas nightclub. “
The emphasis on diversification depends not only on genre, but also on gender.
“There are a lot of talented female artists out there and many of them had never played in Vegas before,” says Nicolli. “Peggy Gou is one that I got to see first hand during my trip to Bali. How do I get you to do a residency with us?
“It was meaningful because it was something else,” he continues. “She hadn’t played a show in Vegas before. One of the personal goals in trying to create this really well-curated line-up is to get those pieces that are very different from the competition. “
Although the Zouk brand is new to Vegas, the company has a remarkable 30 year history in Asia.
This became an advantage in recruiting artists.
“My knowledge base of how much the talent industry knew about Zouk was a cause for concern,” Nicollia admits. “Suddenly I started talking on the phone. Tiesto says, ‘Oh, my first show in Asia was in Zouk.’ This became very common in discussions with the management teams. Not only did they know Zouk, they also knew the high standards and notoriety Zoul had in the market. It was credible almost immediately. “
Now is the time to put that credibility to the test here.
So that one club feels like several.
“Think about the opportunity to be at the Zouk club on a Friday night performing G-Eazy, and the visuals make you feel like you are in something different and new,” says Nicolli. “And then, on Saturday, Tiesto suddenly appears – different visuals, different music styles, different performance styles.
“In the same room, we have the opportunity to convey two different experiences that make you feel like you are in two different places,” he continues. “That was the goal.”
For more coverage on Resorts World, visit lvrj.com/resortsworld.
Contact Jason Bracelin at firstname.lastname@example.org or 702-383-0476. consequences @JasonBracelin on Twitter and @ jbracelin76 on Instagram