- After investing in a company based on a home water rowing machine, Jay-Z is among several celebrities investing in a company promoting a vertical climbing machine. Jay-Z is either optimistic about fitness equipment and technology for the home, or he’s very serious about preparing for an upcoming camping trip.
- Jay-Z’s alum from Roc-A-Fella Records, Kanye West, caused a stir this week when he was spotted not only in a full mask over his head and face (at least he was told) but also in Nike sneakers – regardless of his Adidas advertising contract. Since his deal with Adidas likely contains wording prohibiting him from wearing his competitors’ clothing in public, it will be interesting to see if and how Adidas reacts and / or Kanye save face.
- As the latest sign that the entertainment industry is embracing NFTs, the branding and merchandising arm of Universal Music Group, Bravado lived up to its name and signed a licensing agreement with the well-known digital art brand Ikonick.
Endorsement deals, sponsorship and investments
How athletes become entrepreneurs
June 8, 2021 via Off the Post News
Athletes are becoming increasingly entrepreneurial by starting their own businesses and making lots of money off the field.
Online athletes are bigger than the Olympic rings
June 8, 2021 via Sportico – Business
Just as Facebook executives told potential Olympians at a recent virtual event, everyone who travels to Tokyo is participating in a kind of quadrathlon.
Kanye West has been spotted wearing the new Gap Yeezy jacket and Nike shoes – but he still has five years left to partner with Adidas
June 8, 2021 via Business Insider
Kanye West stepped out with Nike shoes and his newly announced Gap x Yeezy jacket last week. West has a partnership with Adidas, which Bloomberg says controls the website that sells its Yeezy shoes.
McDonald’s new BTS meal is already surpassing Travis Scott’s hit meal in popularity
June 5, 2021 via Business Insider – Latest news
At the end of May, McDonald’s started BTS food with the Korean band. For the first week, it drew more traffic to the stores than the Travis Scott meal.
Vanessa Bryant Nike Dispute reappears with daughter’s unreleased shoes
June 3, 2021 via Sportico – Business
Vanessa Bryant, the wife of the late NBA icon Kobe Bryant, called Nike on Instagram after photos of a shoe that she said was not approved for sale emerged in her hand, reports Footwear News.
Jay-Z, Pitbull among investors, as Denver-based fitness startup CLMBR raises $ 13.5 million
June 3, 2021 via Denver Post – Breaking News
Avrum Elmakis may have 99 problems, but a lack of investors isn’t one. The founder and CEO of CLMBR, a Denver-based startup that makes a eight-foot-tall vertical climbing machine, closed a $ 13.5 million financing round last month that included 29 investors – including celebrities like Jay-Z.
Celebrities and social media influencers who advertise crypto and special purpose vehicles are not automatic “likes”
Jun 2, 2021 via Yahoo Finance – Top Stories –
The US Securities and Exchange Commission often warns investors not to fall for the madness of the masses. The SEC is monitoring the behavior of gullible fans and has displayed prominent endorsements ranging from cryptocurrencies to Acquisition Vehicle (SPAC) purposes.
Movies & TV
Endexx and DJ Khaled release a new line of CBD care products for men, Blesswell. But can it succeed in today’s saturated celebrity market?
June 8, 2021 via The Ritz Herald
Every other day we discover that celebrities endorse distinctive products, sometimes they don’t even use the products themselves. Endorsement deals at times involve huge sums of money and percentages of sales.
Netflix and Jennifer Lopez’s production banner, Nuyorican Productions form creative partnership
June 8, 2021 via The Futon Critic
Together with their partner Benny Medina, Lopez and Elaine Goldsmith-Thomas will produce a range of films, television series, scripted and unscripted content, with an emphasis on projects that support a variety of female actresses, writers and filmmakers.
Riverdale star Lili Reinhart signs first-look film and TV deal with Amazon
June 7, 2021 via Yahoo! news
Lili Reinhart, one of the stars of “Riverdale” and “Hustlers”, has signed a first-look film and TV production contract with Amazon Studios.
Eric Paquette, former CEO of Sony Pictures, launches Meridian Pictures
June 4, 2021 via Deadline – Hollywood Breaking News
Eric Paquette, former senior vice president at Sony Pictures and MGM, has founded Meridian Pictures, a new company focused on film and television projects.
Blumhouse, Jamie Lee Curtis acquire Patricia Cornwell’s “Kay Scarpetta” for television
June 3, 2021 via Hollywood Reporter
Based on the author’s crime novels, the companies will develop a script series.
Lionsgate Launches New Steven Rowley Novel “The Guncle”; ‘Cruella’ producer Kristin Burr on board Pic
June 2, 2021 via Deadline – Hollywood Breaking News
Lionsgate has acquired the rights to The Guncle, the latest book by bestselling author Steven Rowley.
Rolling Stones, Tom Jones, Emeli Sandé, Pet Shop Boys and More Join Call for Prime Minister to “Fix Streaming”
June 7, 2021 via the music week
The Rolling Stones, Pet Shop Boys, Emeli Sandé, Barry Gibb, Van Morrison, Sir Tom Jones and the estates of John Lennon and Joe Strummer have written to the Prime Minister “on behalf of today’s generation of artists, musicians and songwriters here at the UN KINGDOM”.
Spotify’s Discovery Mode at the Request of Congress: The Problems and Actions
June 7, 2021 via RAIN News
Spotify CEO and Chairman Daniel Ek has received a letter from Congress signed by Jerry Nadler, Judicial Committee Chair, and Henry Johnson Jr., Subcommittee Chair, Courts, Intellectual Property and Internet. The letter questions the functionality and purpose of Spotify’s relatively new Discovery Mode, an advertising tool offered to recording artists and record labels that influences which songs make it onto listeners’ playlists.
Universal Music Group is officially the purpose-earning company’s material
June 4, 2021 via Yahoo Finance – Top Stories
New York-based Pershing Square Tontine Holdings (PSTH) confirmed on June 4, 2021 that it is in talks to acquire ten percent of Universal Music Group for around four billion dollars.
YouTube paid out $ 4 billion to the music industry in the past 12 months
June 2, 2021 via the music week
YouTube has announced that it has paid more than four billion dollars (2.8 billion pounds) to the music industry in the past 12 months.
Vimeo employees are unaware of copyright infringement
June 1, 2021 via Bloomberg Law (subscription may be required)
Capitol Records LLC, Virgin Records America Inc., and others have lost a summary judgment in a copyright infringement case involving videos uploaded to Vimeo.com, according to a federal court ruling in New York.
Non-fungible tokens (NFTs)
Ikonick signs NFT license agreement with Bravado, Universal Music Group’s merchandise unit (EXCLUSIVE)
June 8, 2021 on diversity
Leading digital art brand Ikonick partners with Bravado, Universal Music Group’s global merchandising and brand management company, to produce, market and distribute canvas art and NFTs for their extensive artist roster.
Nftfy heralds a new NFT era with its NFT marketplace
June 8, 2021 via AMB Crypto
As a pioneer in the cryptographic space, Nftfy will revolutionize the industry by becoming the first decentralized protocol that allows NFT owners to trust and fractionate their NFTs without permission.
NFTs come to the Olympics with digital Olympic pins
June 4, 2021 via Crypto News Australia
The International Olympic Committee plans to launch a range of collectibles in the form of digital, non-fungible tokens.
Should crypto and NFTs be part of your retirement plan?
June 3, 2021 via Yahoo Finance – Top Stories
Digital assets like NFTs and cryptocurrencies have been in the headlines lately. In May, analysts said the total market value of crypto assets was close to that of gold.
Louisiana College Athlete Endorsement Bill goes to Governor
June 8, 2021 via Greensboro News & Record
Louisiana is poised to join more than a dozen other states enabling college athletes to make money from endorsements and sponsorship deals to gain momentum across the country as the National Collegiate Athletic Association picks up a national Directive is not operating.
The youth sports streaming powerhouse BallerTV enables the nation’s future basketball stars to monetize their likeness
June 8, 2021 via Business Wire – Multimedia News
BallerTV, the leading streaming destination for youth sports, takes a stand and treads a path to pay young athletes.
New York’s post-mortem right to publicity recognizes rights after death
June 6, 2021 via Digital Music News
New York State grants post-mortem publishing rights to deceased personalities for 40 years – 30 years less than in California.
Twitter, Opendorse Deal Targets College Athletes Ready To Make Money
June 3, 2021 via Sportico – Business
Since college athletes can capitalize on their names, pictures and likenesses this summer, the athlete marketing platform Opendorse and the social media juggernaut Twitter have teamed up to make these first deals easier.
Circuit Skeptical Anchor can sue platforms for publishing rights
June 2, 2021 via Bloomberg Law (subscription may be required)
A panel of third district judges examined the claim made by a Philadelphia news anchor that social media platforms like Facebook could be held liable for any use of their image because the publishing rights are intellectual property.