Mohegan Gaming & Leisure Proclaims Mohegan Digital, the Model’s Thrilling Growth into the iGaming Business

MGE has named Rich Roberts as President and Aviram Alroy as Vice President, Product of the iGaming Sports Betting Experience

UNCASVILLE, Conn., June 30, 2021 / PRNewswire / – Mohegan Gaming & Entertainment (MGE), Developer of impressive Integrated Entertainment Resorts (IER) worldwide, today launched Mohegan Digital. The brand’s iGaming division will be responsible for delivering cutting-edge online gaming solutions to Mohegan’s loyal fan base and growing the business to meet the needs of new customers on a global scale. As a priority, Mohegan Digital is creating an iGaming experience for its flagship property. Mohegan Sun Connecticutafter the state signed a law legalizing sports betting and online gaming. MGE has appointed Rich Roberts as president and Aviram Alroy as Vice President Product to lead these efforts and oversee digital operations.

Richard Roberts

“We have seen strong growth in digital gaming consistently across all of our properties, especially over the past year, and as legal sports betting continues to expand in the US, the time was right for us to launch Mohegan Digital,” said Ray Pineault, President and CEO of Mohegan Gaming & Entertainment. “Over the years, Mohegan has made great technological advances in the digital space and has worked with industry-leading partners to improve the online operations of casinos and sports betting with the latest technology. With Mohegan Digital, we want to expand and enhance these efforts to improve the experience and fulfill our promise to bring world-class entertainment to our guests on a digital scale Rich Roberts and Aviram Alroy At the top we are excited to see what Mohegan Digital will bring. “

Newly appointed President of Mohegan Digital to lead the MGE brand in the iGaming market
Rich Roberts brings a wealth of experience to his newly appointed position as President of Mohegan Digital. Roberts will oversee the successful operation of a premier digital iGaming and sports betting experience for Mohegan and will take the brand to new heights. In his role, Roberts will work closely with the executive team to bring industry-leading, world-class intellectual property to the digital world and bring Mohegan to passionate audiences of existing gaming and future iGaming customers around the world.

The story goes on

Rich joins MGE from his most recent position as Executive Business Consultant for RSD Consulting, a consulting firm focused on helping companies enter the US sports media, regulated digital games and esports markets. Rich was previously CEO of FaceOff, a peer-to-peer platform for social / skill sports games in the United States

“I am honored to lead Mohegan Gaming & Entertainment’s expansion efforts into digital gaming and sports betting,” said Rich Roberts, President of Mohegan Digital. “This is an exciting new chapter in Mohegan’s history as we continue to innovate to meet growing consumer demands in this area. I look forward to working closely with the Mohegan tribe and senior management teams at Mohegan to do so.” to successfully expand the brand’s digital market. ” Presence.”

Meet Mohegan Digital’s Vice President Product
Aviram Alroy has been part of the Mohegan Gaming & Entertainment team since 2014 as Vice President of Interactive Gaming, a division that Mohegan Digital is now taking over. As the driving force behind the company’s iGaming efforts, Alroy’s contributions and leadership helped lay the groundwork for an incredible opportunity in many states and jurisdictions.

In his new role as Vice President Product, Alroy will be responsible for product strategy and the development and launch of online sports betting, iGaming solutions, websites and mobile apps on behalf of MGE and its brand partners.

“It’s an exciting time to be in the iGaming industry, especially now with more states including Connecticut go live along with sports betting and iGaming, “said Aviram Alroy, Vice President Product, Mohegan Digital. “My years of running Mohegan Gaming and Entertainment Interactive Gaming have given me the skills and vision necessary to usher in a new era for the brand, now that we are planning on not just stepping in Connecticut, but also Washington, Pennsylvania, the province Ontario and further federal states in the future.

To learn more about Mohegan Gaming & Entertainment, please visit: www.mohegangaming.com.

About Mohegan Gaming & Entertainment
Mohegan Gaming & Entertainment (MGE) is a master developer and operator of leading global integrated entertainment resorts, including Mohegan Sun in Uncasville, Connecticut, Inspire in Incheon, South Korea and Niagara Casinos in Niagara, Canada. MGE owns, develops and / or manages integrated entertainment resorts everywhere The United Statesincluding Connecticut, New Jersey, Washington, Pennsylvania, as well as North asia and Niagara Falls, Canada, and Las Vegas, Nevada. MGE is the owner and operator of Connecticut Sun, a professional basketball team from the WNBA. You can find more information about MGE and our properties at www.mohegangaming.com.

Contact: Kayla Frauenheim, mohegan@coynepr.com

Aviram Alroy

Aviram Alroy

Mohegan Gaming & Entertainment (MGE) (PRNewsfoto / Mohegan Gaming & Entertainment)

Mohegan Gaming & Entertainment (MGE) (PRNewsfoto / Mohegan Gaming & Entertainment)

Cision

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SOURCE Mohegan Gaming & Entertainment

Annex Gaming making strides to downtown leisure

CHEYENNE, Wyo (Wyoming News Now) – Annex Gaming was welcomed to downtown Cheyenne less than three weeks ago. As an extension of the Geek Garage, Annex Gaming is bringing an innovative gaming option to Capitol City for the first time.

Annex Gaming offers 35 pre-installed games and homemade PCs for beginners or experienced gamers to take away.

“We got really good feedback from the community and from people who are really interested in something like this in Cheyenne. We’re the only one within nearly a hundred miles; There’s nothing like it in Fort Collins, nothing in Laramie, nothing like it in Western Nebraska, so we’re the first to do this in this market, ”said Hayden Hassinger, manager / graphic design director, Annex Gaming.

The Annex is a hub for gamers, regardless of whether they take part in a tournament or just hang out with like-minded friends. There are drinks and various game price options available for purchase. You can buy by the hour or buy a pass.

“We’ve got a really good response from the community and stuff, so we’re really excited. With that location it’s a little secluded and a little small, but I think a lot of people are flashy enough to say, ‘Oh hey, what’s that?’ And we want to continue to do that, ”said Hassinger.

The community supported the new store with over 50 people who attended the opening a few weeks ago. The Annex team is pleased that Cheyenne now offers a new socket and a comfortable space for all PC players.

Copyright 2021 Wyoming News Now. All rights reserved.

Intellivision Leisure needs to personal retro sofa gaming

Enhance your corporate data technology and strategy at Transform 2021.

Intellivision entertainment CEO Tommy Tallarico pitched in front of the players for owning the couch today when it comes to retro console gaming, speaking on the Intellivision Amico console in a speech on the online-only console Electronic Entertainment Expo (E3) today.

Intellivision has now had to postpone its launch twice, and the latest plan is to launch the Amico on October 10, about a year after it was originally planned. Tallarico said the pandemic forced the company to postpone its launch, but it also gave the company an opportunity to provide more games for its launch.

The focus is on “this friendship, this multiplayer, this couch-co-op experience,” he said.

The Amico has a Qualcomm Snapdragon processor, and its focus will be on enabling multiplayer games that you can play on the couch with your friends in the same room as Tallarico did in his youth. The design of the curvy, wedge-shaped console is meant to be friendly and approachable. They intend the console to be something that you can start using right away and it is not aimed at the more limited audience of hardcore gamers. He thinks this is an addition to other consoles and therefore doesn’t see others as competition.

It’s not about screaming graphics, it’s about having a good time with fun, simple, casual games to play with your friends.

A time machine

Above: The Intellivision Amico has a wood-paneled VIP model.

Image source: Intellivision

The original Intellivision is a Mattel game console that drove Atari’s money in the early 1980s. It was more advanced than the Atari 2600, with better graphics, and even had simple voices in some games.

Tallarico has been in the video game industry for 32 years and created the “oof” sound that has become the signature sound for Roblox games. Tallarico, who launched the Video Games Live concert series, Announced in 2018 that he had acquired the rights to the console and the original games and planned to re-launch Intellivision as a retro brand.

He rounded up many of the original Intellivision game developers. They are remaking some of the original games for the old Intellivision, like Breakout, but with modern designs.

Amico is the Italian word for “friend” and October 10th is Tallarico’s sister’s birthday. “My mother is very proud,” said Tallarico.

A handcrafted console

Above: Intellivision has a network of retailers selling the Amico.

Image source: Intellivision

The machine has 40 independently controlled LEDs on the console base and 12 LEDs on each console controller, for a total of 64, said Product Development Director Todd Linthicum. This ensures an infinite amount of expression through lighting.

Some games correlate the colors on the lights on the controller with the gameplay. The wedge shape of the console allows you to see the lights from all angles and adjust or turn off the brightness of the LEDs. The controllers can be charged in 2 hours and the batteries last 4-6 hours.

The controllers have capacitive color touchscreens, gyroscopes, force feedback, speakers, microphones and wireless contact charging. Two controllers nest in the console base, which allows them to be charged. You can also charge a controller with a USB-C cable. The controllers have four shoulder buttons and a touch wheel with a button. You can easily pause or quit a game with a home button. The controller can be moved in 64 directions and the controller screen is touch sensitive. If you take a controller to a friend’s house, you can play any games you own on your console on your friend’s computer.

The Amico has an HDMI output, a USB-C connection, a power connection and a microSD expansion slot for more storage. You can save up to 50 games on the device. Radio Frequency Identification (RFID) connectivity offers a new way of unlocking functions in games or interacting with the console. You can just take an item like a gift card and tap it on the console to unlock something. Intellivision will talk more about boxing games later. There are no loot boxes or in-app advertising. However, there are online leaderboards where you can compare your score with others.

Game line-up

With the Amico, Intellivision is aimed at families to play on the couch.

Above: Intellivision aims at families playing on the couch with the Amico.

Image source: Intellivision

Tallarico mentioned some of the games that are coming for the Amico.

The list includes:

  • Earthworm Jim
  • Night stalker
  • Inca gold
  • Shark shark
  • spade
  • Cornhole
  • Astro smash
  • Retro reinvented
  • Breaking out
  • Asteroids
  • Storm
  • Missile command
  • Burger time
  • Push and jump
  • Cloudy mountain
  • Sesame Street
  • Care Bears
  • Finnegan fox
  • Bomb squad
  • Space striker
  • Rigid Force Redux Enhanced
  • Dyno blaster
  • Major League Baseball
  • Blank page
  • Telestrations
  • Flying tiger

Brands that make games for the Amico include Hot Wheels and the Harlem Globetrotters, and there will be games based on charades, soccer, pool, card games, skiing and more.

And he told the original Ecco the Dolphin team to develop a new game called Dolphin Quest.

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Astralis opens gaming and leisure heart in Copenhagen

Danish esports organization Astralis will open their new modern gaming and entertainment center in Copenhagen, Denmark on June 19th, the organization announced today.

Guests attending the inauguration will have the opportunity to meet players from the Astralis CS: GO and FIFA 21 teams, as well as all of the Astralis Talent players, the organization’s youth counter-strike list. Astralis will also be giving goodie bags to the first people arriving and offering special discounts on its products throughout the day.

BIG OPENING!

June 19, 10 a.m.
1,200 m² of gaming entertainment
130 pro gaming stations
4 VIP rooms
3 streaming hubs
auditorium
Showroom
300 sqm shop

M & G w players, opening discounts, tour – be the first to book your gaming experience!https://t.co/NSJMmra23z

– Astralis A / S (@astralisgroup) May 31, 2021

The Astralis Nexus Gaming and Entertainment Center is a 1,200 square meter building with 130 pro gaming stations, four VIP rooms, three streaming hubs, an auditorium with space for a stage and 40 guests, an education center, a showroom and a 300 Square meter goods store.

“Astralis Nexus will undoubtedly be the most modern and best-equipped center for games and entertainment in Denmark,” said Astralis’ co-founder and CRO Jakob Lund in an official press release. The new building also has a training facility for Astralis teams so that they do not have to use the regular game office.

Fans can become members of the Astralis Nexus and book a game room. The membership is free and you can register from June 8th. In addition to CS: GO and FIFA, Astralis also has a League of Legends team that participates in the LEC.

Esports Leisure will get New Jersey gaming license approval

E.

Sport Entertainment Group announced that its GMBL’s subsidiary Application became formal accepted until New Jersey Division of Gaming Enforcement (DGE) On Monday. This assumption enables the company to send its software to the DGE test laboratory and apply for a transaction waiver.

As soon as the DGE tests are passed, the license enables the EEG to operate and maintain weather in the Garden State. This includes through its esports-oriented sports betting VIE.bet. The company expects Complete this process and take live bets in the state by the end of the first fiscal year.

The CEO of Esports Entertainment Group, Grant Johnson, said: “This is an important step for us in our growth strategy in the US. According to a study by the data company Interpret, over 50% of US sports fans said they are likely to bet on sports betting. We are therefore confident that the demand will be strong. Getting access to what is currently the largest sports betting market in the United States is very exciting. We are also in talks with partners and regulators in other countries to continue our expansion plans.

New Jersey won a case in the U.S. Supreme Court in 2018 where all 50 states can offer legal sports betting if they so choose. It quickly dominated the east coast market, challenging Nevada for national leadership. With a solid legal framework based on player protection, business stability and growth, the New Jersey gambling industry has seen exceptional growth in recent years.

Caesars Leisure Returns to Full Capability Gaming Flooring in any respect Las Vegas Resorts

LAS VEGAS, May 12, 2021 / PRNewswire / – Caesars Entertainment announced today that the Nevada Gaming Control Board has approved the return to full occupancy of the casino’s nine floors with no social distancing Las Vegas Properties.

The change comes through a waiver by the Nevada Gaming Control Board recognizing that Caesars Entertainment has taken measurable and significant steps to vaccinate its workforce.

“The expansion to full capacity and the elimination of social distancing on our casino floors in Las Vegas is the result of our team members’ dedication to doing their part to put us all on the path to recovery, “he said Tom Reeg, CEO of Caesars Entertainment. “We are grateful to our team members who have chosen to vaccinate and will continue to provide incentives and easy access to vaccines for all of our team members in the field Las Vegas. While this shift is encouraging, we understand that the battle is not won, and it does so through an ongoing commitment to health and safety Las Vegas can bounce the fastest. “

Members of the Caesars Entertainment team must continue to wear masks at all times. Guests must wear masks unless they actively smoke, eat, or drink. Guests who have been fully vaccinated can remove their masks while sitting in any of the resort’s pool areas.

The features of Caesars Entertainment that will be converted to 100% fire protection capacity without social distancing without social distancing are:

  • Ballys Las Vegas
  • Caesars Palace Las Vegas
  • The Cromwell
  • flamingo Las Vegas
  • Harrahs Las Vegas
  • The LINQ Hotel + experience
  • Paris Las Vegas
  • Planet Hollywood Resort & Casino
  • Rio All-Suite Hotel & Casino

About Caesars Entertainment, Inc.

Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino entertainment company in the United States and one of the world’s most diversified casino entertainment providers. Since its inception in Reno, NevadaCaesars Entertainment, Inc. grew in 1937 through new resort development, expansions and acquisitions. Caesars Entertainment, Inc. resorts operate primarily under the brand names Caesars®, Harrah’s®, Horseshoe® and Eldorado®. Caesars Entertainment, Inc. offers a variety of amenities and unique destinations, with an emphasis on creating loyalty and value for its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate.

SOURCE Caesars Entertainment, Inc.

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CooTek Additional Expands Its Pan-entertainment Content material Ecology By means of Strategic Funding in Gaming Trade

SHANGHAI, May 11, 2021 / PRNewswire / – CooTek (Cayman) Inc. (NYSE: CTK) (“CooTek” or the “Company”), a rapidly growing global mobile Internet company, announced its recent investment in Shanghai Lejiu Network Technology Co., Ltd. (“Lejiu”), a mobile game studio that makes creative boutique mobile games. With this investment, CooTek has further expanded its collaboration with external corporate partners in the mobile game industry and expanded the ecology for entertainment content.

“We have seen great success in Lejius ‘experience in the mobile game industry. Several industry veterans have demonstrated their creativity and determination in developing and producing boutique mobile games with storylines. In terms of business prospects, Lejius’ team has shown exceptional innovation in designing plots. This partnership will bring positive synergy with CooTek’s online literature platform. This strategic integration will increase user stickiness on the platform and attract a wide variety of content creators to unleash their talents in creating more diverse IP content. ” a statement from CooTek.

As a form of entertainment, mobile games, with their outstanding performance, are an integral part of CooTek’s content ecology strategy. CooTek will continue to research boutique mobile games with high quality content to update its platform and form a matrix for mobile games. In the meantime, CooTek will leverage its extensive content library to offer unique mobile game types that are attracting users in the gaming industry. CooTek will further explore the synergy between boutique mobile games and online literature.

CooTek takes this opportunity with Lejiu to demonstrate its ambitions in its future strategic development goals for mobile games. The company said, “CooTek plans to invest in more boutique mobile games and empower high-quality corporate mobile game partners to help more such teams achieve their dreams. This will allow mobile game developers to be in the spotlight and achieve great success.” In the industry, app users can access more fun mobile games through CooTek’s built-in services, which cover the issuance, distribution and co-operation of mobile games. “

About CooTek (Cayman) Inc.

CooTek is a fast growing mobile internet company with a global vision providing mobile applications. Our mission is to empower everyone to seamlessly enjoy relevant content. The company’s user-centric and data-driven approach has enabled it to publish engaging products to capture the ever-evolving content needs of mobile internet users and it helps attract targeted users quickly. CooTek has developed and launched content-rich mobile applications that focus on three categories: online literature, scenario-based content apps and casual games. For details please visit: https://ir.cootek.com/.

For investor inquiries, please contact:

CooTek (Cayman) Inc.
Mr. Robert Yi Cui
E-mail: [email protected]

ICA (Institutional Capital Advisory)
Mr. Kevin Yang
Phone: + 86-21-8028-6033
E-mail: [email protected]

SOURCE CooTek (Cayman) Inc.

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Nintendo hints at PS5-style inventory shortages for Swap – Purchase now when you nonetheless can | Gaming | Leisure

There is some potentially bad news for Switch customers this year as Nintendo points out a lack of inventory.

Nintendo Switch Consoles were hard to come by during the initial lockdown in 2020 as demand for Animal Crossing’s release hit new heights.

Nintendo also ran into production problems as it became increasingly difficult to source semiconductor materials.

After recovering in time for Christmas, Nintendo President Shuntaro Furukawa admitted future production plans are uncertain.

“Due to the global shortage of semiconductor materials, we cannot make all the products we want,” said Furukawa (via VGC).

“We’re doing everything we can, but there is a growing sense of uncertainty about production schedules. Our profit forecast is based on the assumption that we can secure parts and materials and if the situation changes we want to respond by revising.”

While there’s a good chance things could improve in production, it might be worth backing up a Nintendo Switch console sooner rather than later.

This is especially true if you’re planning on buying one as a gift for an upcoming birthday or Christmas.

The production problems could also affect the release of the rumor Nintendo Switch Pro Console.

Rumors of a new and improved Nintendo Switch have been circulating for some time, although Nintendo has yet to make a specific announcement.

Nintendo’s response to the PS5 and Xbox Series X, the Switch Pro, is said to support 4K graphics while offering improved performance.

In handheld mode, the new Nintendo Switch Pro should have a larger display with an improved resolution.

Earlier rumors suggest it will launch in 2021, though it seems unlikely based on recent comments from Nintendo.

The only bad news about the new Nintendo Switch Pro is that it will reportedly have an exclusive game or two.

According to an industry insider who said third-party developers will be particularly keen to take advantage of the new technology.

“There will be some selected exclusive products, especially from third-party providers,” said a Resetera article. “Maybe not a large number of them, but I know at least one.”

Previous Nintendo upgrades did something similar. Xenoblade Chronicles 3D and Fire Emblem Warriors, for example, were both exclusive to the new Nintendo 3DS.

Will Apple Arcade’s large additions broaden gaming providers’ enchantment? [analysis] | Leisure

Apple Arcade has significantly expanded its offering. The evolving service added more than 30 games in early April, and the offerings feature strong gamers that will be sure to grab core gamers’ attention.

It’s a remarkable mix of mobile classics like Monument Valley and established blockbusters like NBA 2K21 Arcade Edition. The company even added titles based on timeless pastimes like chess and crossword puzzles. The diverse portfolio caters to a wide audience and makes the subscription service a tempting offer for $ 4.99 per month. It also begs the question: if Apple builds it, will players come?

A wide range

The new additions are a sign that Apple is providing a wider network for the service. An older generation may like the idea of ​​the Timeless Classics category. Think of it as the service version of Nintendo’s surprisingly great Clubhouse Games: 51 Worldwide Classics. Virtual versions of backgammon, crossword puzzles and solitaire are created.

The versions of these games are made by third-party developers, but some offerings have some twists on the classics. For example, Zach Gage’s Really Bad Chess turns the concept of towers, knights and queens on its head by creating an imbalance.

“People are fascinated by chess, but the impeccable fairness turns people off,” said Gage. “It’s the idea of ​​fairness. We want the rules of the game to be fair. “

But what makes the drama of the game is injustice. He mentioned the idea of ​​outsiders and David and Goliath.

“We like it better when there is injustice,” said Gage.

To create more interesting scenarios in Really Bad Chess, Gage creates boards on which you have four queens and four knights and your opponent has a number of pawns. He mixes up the pieces. At first, players have an overpowering hand, but as players improve in the game, it becomes more difficult when the board leans against them.

“It’s sacrilegious but feels like playing it,” he said.

Old favorites are returning

A second group of people the service applies to may have grown up watching mobile games or becoming gaming fans since the App Store opened in 2008. These are people who love “Angry Birds” or “Crossy Road”. For this audience, Apple Arcade created another category called App Store Greats.

The offers here have a distinct feeling. These are games designed for cell phones that take advantage of iPhone and iPad touch screens. That means they’re easy to learn and play, while they’re great for bite-sized fun. Players don’t have to block an afternoon to play them. The levels are short and the experience is good enough to make your way home on the train quick.

The App Store sizes include “Threes!” The original number slider game is addicting and the type of puzzle game that players can master for hours. Meanwhile, Fruit Ninja Classic was one of the games that demonstrated the potential of the touchscreen interface of the iPhone and made a game easy to learn by slicing melons with your finger like a ninja.

Although these games were hits, Monument Valley is the instantly recognizable title and one of the defining projects on the platform. It’s been downloaded 73 million times and comes with all the bells and whistles on Apple Arcade.

This is one of the advantages of subscription services. There are no ads or additional charges. What the players get is a complete experience with no other conditions. For Monument Valley, this means that it has content that can be downloaded from Apple Arcade, such as Ida’s Dream and Forgotten Shores.

This approach to gaming is almost a throwback to the old console days. Before titles could be patched if something was wrong with them, they were released in full on disc and tapes. Players didn’t have to worry about purchasing expansion packs to play with their friends or continue the story. The game came in a box, it worked, and players enjoyed a finished experience.

Shoutout to the core games

This type of approach will appeal to core and long-term gamers that Apple Arcade is touting with its Apple Originals. It’s not a new category in the service per se, but it does reload with a number of titles that will appeal to that crowd.

Platinum Games, the makers of hits like “Bayonetta” and “NieR: Automata”, released “World of Demons”. It looks like the cult favorite “Okami” and that shouldn’t come as a surprise given that the game’s director Hideki Kamiya was a co-founder of the studio. “Demons” has a console feel with its fast twitch button-mashing sword fight, but has mobile elements like the bite-sized confrontations and levels. Best of all, it works with a controller to make the console feel to be on mobile devices.

For older players, “The Oregon Trail” can be a good afternoon break. The graphics and some game mechanics have been redesigned, but it’s essentially the same game fans played on the Apple II computer. Gamers will appreciate the beautiful graphics that are light years ahead of the green and black images they saw in childhood.

Final Fantasy fans should check out Mistwalker’s Fantasian. It’s an RPG that reunites series creator Hironobu Sakaguchi and composer Nobuo Uematsu. The special thing about this role-playing game is that the scenery is created using real dioramas over which the characters are placed. It’s an unusual mix of practical and computer-generated effects that together tell a fascinating story with combat mechanics.

While all of these games will spark the interest of core gamers, NBA 2K21 Arcade Edition is the game that may find the largest audience. Either way, this is a full version of the core game. It has all the NBA teams, multiplayer and MyCareer. It works with a controller or touchscreen controls.

Parts of the game like MyCareer are a bit reduced. It still has the feel of a basketball RPG, but the story is told through voice narration instead of cutscenes.

It is noteworthy that as an Apple Arcade game, there are no microtransactions. That’s something that the console versions are packed with. This makes the Apple Arcade game feel like a purer version of the experience. Players simply tap the game’s icon and play without worrying about extra cash. VC is still in the game, but it is awarded like normal points that help improve a character. Players no longer pay money to power up their avatar. Instead, it does this through normal campaign play.

Regarding the online modes, Tyler Nation, Vice President and Head of Mobile at 2K, said Visual Concepts tried to make matchmaking fair by playing players on controllers versus players on controllers and players on Macs versus players on Macs. Online play is a major attraction of the franchise.

All of these additions provide Apple Arcade with a list of 180+ games. It’s a catalog that is more attractive than before and is part of a bigger trend. Gaming companies like Microsoft are investing in their own subscription services, buying studios and making offers for this content. It’s part of a process that will make the gaming scene look more like Netflix in five years.

Gaming and Leisure Prime Development Verticals

Using its own growth factor, Adjust created a global map to highlight mobile app trends outside of large, mature markets and to show app marketers where to find the greatest potential for growth.

“Now more than ever, mobile marketers need a roadmap to identify just the right users in just the right places at just the right points on their journey,” he said Andrey Kazakov, Adjust Chief Operations Officer. “Adjust’s data, coupled with Facebook’s insights into user preferences and actions, enables marketers to reach and retain their users with the highest value.”

The highlights of outstanding industries and regions include:

  • Gaming wins worldwide: According to Adjust’s findings Mobile app trends Games were the top industry last year. This is mainly due to innovative business models such as hyper casual, instantly playable games designed to deal with simple, satisfying mechanics.
  • Latin America gaming dominates as improved accessibility and a growing urban population drive rapid mobile development. Three of the top five countries in gaming are in Latin AmericaWith Argentina lead the pack. Vietnam, Brazil, China and Mexico round off the top 5.
  • India grows the fastest, with ever greater mobile penetration. Education is the fastest growing app industry, while entertainment is a highly competitive market for streaming and over-the-top media (OTT).
  • Entertainment has grown quickly and subscriptions are the trend to watch. According to Research conducted by AdjustUsing Apptopia data, nearly 80 percent of the 225 best apps in the Google Play Store and nearly 50 percent of the 225 best apps in the App Store are subscription-based.
  • Korea and Vietnam Top the charts for ecommerce as the two fastest growing markets in mobile-first commerce. To the Vietnam The apps there in particular offer enormous room for growth and build on untapped markets with eager consumers. China, Egypt and Colombia are also strong performers in e-commerce.

With these insights, marketers can develop an effective strategy for markets where they can most successfully expand their apps. More importantly, they can create targeted and personalized customer experiences.

“The mobile app is truly a global business. It’s easy to get started with because of the low barrier to entry, but also easy to fail if you don’t understand the markets and users well,” he said Bryan Wang, Director of Marketing Science, Greater China Region & Gaming on Facebook. “The data and insights in the Mobile App Growth Report can help app advertisers identify their new market entry strategies and effectively enable winning tactics.”

Download the full report for more results Here, or read more on the Adjust blog Here.

methodology

The Adjust Mobile App Growth Report, supported by Facebook, relies on data from 25,000 apps published in the app and Google Play stores combined in almost 250 countries and 12 industries in 2019 and 2020 to demonstrate the performance of the apps . The growth factor is calculated by dividing the total number of app installs per month by the number of monthly active users (MAU) for each industry and country in the Customize data set to show the growth rate of installs relative to the MAU base .

* All data comes exclusively from the Adjust platform and no Facebook data has been used in any way for this report.

About customizing
To adjust is a global analysis platform for app marketing that aims to ensure the highest data protection and performance standards. Adjust’s solutions include attribution and measurement, fraud prevention, cybersecurity and automation tools. The company’s mission is to make mobile marketing easier, smarter and more secure for the 50,000+ apps that work with Adjust.

Contact information
Joshua Grandy
Communications manager, USA
[email protected]

SOURCE Adjust GmbH

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