Maryland Designer Creates Princess-Type Attire Targeted on Sustainability – NBC4 Washington

From her home in Maryland, Nadia founded Tandra Lunellery in 2020 with the help of family and friends in Indonesia she trusts in the fashion industry. Her clothing brand focuses on the small-scale production of clothes from selective, dead materials.

Nadia Tandra had a vision of working in the fashion industry.

Growing up in Indonesia, with her mother who designed clothes and her grandmother who ran a clothing factory, Nadia couldn’t wait to become a designer.

“I imagined this fashion world to be a magical place,” said Nadia. “But when I was growing up I realized that it wasn’t true.”

She was disappointed with fast fashion, a term used to refer to companies that overproduce clothing to suit fast-moving trends.

The number of items of clothing produced annually exceeded 100 billion for the first time in 2014. according to a study by McKinsey.

And the clothes consumers buy don’t stay in their closets. The US Environmental Protection Agency reported that landfills 11.3 million tons of textiles received in 2018.

“I was hoping to change that, give people a better option to shop online, do my best to be sustainable and ethical across my company and brand,” said Nadia.

The young designer said she was disaffected by the headlines of textile workers who work long hours and are underpaid. With the work of her grandmother, who set a good example, Nadia has created a brand with a small production team “that’s incredibly passionate about her work.”

From her home in Maryland, Nadia founded Lunellery in 2020 with the help of family and friends in Indonesia she trusts in the fashion industry. Her clothing brand focuses on the small-scale production of clothes from selective, dead materials.

Introduction of a brand

Lunellery dresses are not what consumers usually think of when it comes to sustainable fashion.

With fairy tales in mind, Nadia created the brand in the midst of the coronavirus pandemic to “escape into a magical world,” she said.

“I’ve always loved pinks and pastels, and I think there is a need in the market for affordable, sustainable princess dresses,” said Nadia.

Nadia designed the dresses with the idea that consumers would dress up for multiple occasions, including picnics – which have become popular during the pandemic.

“We focus on low waste, produce small quantities and test the success of each style and see what goes down with the customers,” said Nadia.

Photos: Maryland designer creates princess-style dresses with a focus on sustainability

She makes about ten to 15 pieces per style.

“I think we just want to make sure we don’t have excess waste because we just don’t want to pay tribute to pollution and landfill clogging,” said Nadia.

Janice Wallace is a DC sustainability expert that helps consumers build a more sustainable wardrobe. She said mass production and overproduction of clothing were two of the biggest factors behind the lack of sustainability in the fashion industry.

She cited companies like H&M as an example.

“What do you do with that excess? Often things get burned,” said Wallace.

The EPA reported that 3.2 million tons of textiles were burned in 2018.

Nadia hopes her brand can inspire consumers to think more about how their clothes are made.

Choosing the right fabric

The same fabric is used for different clothing designs at Lunellery. Nadia buys dead stock fabrics – textiles that a store has left over or is already available.

“I focus on fabrics that can be recycled,” said Nadia.

When Lunellery was first introduced, all dresses were made from 100% cotton and 100% polyester. Designers say that pure fabrics are easier to recycle and make into new garments than fabrics with mixed components – for example 60% cotton and 40% polyester.

“They’ll just go straight to the landfill,” said Nadia. “They don’t know what to do with these mixed components”,

Wallace says it is sometimes difficult for smaller brands to jump on board with sustainable fabrics. She said the problem is prices.

“When the bigger brands start using organic cotton and replace regular cotton, the price of organic cotton will eventually go down, making it easier for smaller brands to use organic cotton,” said Wallace.

As a small business owner on a budget, Nadia said it helped keep her inventory small to focus on quality and create timeless pieces that can be worn for a long time.

“We don’t want to be stuck with trends,” she said.

Small Companies, Targeted on Leisure, Seeing Enhance in Enterprise – NBC 5 Dallas-Fort Price

Survival in the pandemic has taken on many meanings. Nearly 100,000 small businesses in the U.S. have closed permanently since the pandemic began. According to a recent Yelp analysis.

It’s even more difficult for small businesses in the entertainment industry.

Two north Texas business owners said they had problems in the beginning, but the work they did during the height of the pandemic has made them do better now than ever before.

“During this time, we brought the entertainment aspect into the virtual world. I knew I wouldn’t be able to host events in person, so I decided to offer the service to people virtually, ”said Nate Nelson, owner of LeForce Entertainment.

After most of its events were canceled or postponed in 2020, the north Texas-based entertainment company has got business going again.

“It was different [during the pandemic]. But when it came back it came back extremely hard and extremely fast. Especially in the last two to three months, ”said Nelson.

He and his team are currently working on dozens of weddings and nearly two dozen proms in North Texas on the horizon. Many of these proms will be outside, operating under COVID-19 safety protocols depending on the school district.

Proms and weddings also help Daniel Mofor’s bottom line. He is the owner of Don Morphy, a bespoke suit manufacturing company in the Dallas Design District.

He agreed that the hard work they put in closing the store is now keeping them going.

“We knew people were scared to come into the store and then they just couldn’t when we shut down,” said Mofor. “We had to develop an internal system to help our customers remotely in their homes.”

Mofor and his team have found a way to take accurate measurements virtually for their customers. While custom clothing production was still at a snail’s pace in 2020, he said he was only grateful that they were able to keep the doors open. Mofor and his sister Sonya, the company’s chief operating officer, also used their social media contacts to attract well-known clients like reality stars Cynthia Bailey and her husband Mike Hill. They also customize looks for the filmmaker couple Fox and Robertson Richardson, better known as FoxandRob.

Mofor said his company is on track to host 1,000 weddings in 2021.

Mofor and Nelson said they were grateful they did it in ways so many others failed, and owed much of their success to the support of the North Texas community. Your best advice is to watch out for reinvention when you think all hope is lost. Often she will help you with this.