Every social media app is on a sufficiently long timeline Trends for adding stories, and now it’s apparently TikTok’s turn: The popular video app is experimenting with a new Stories function. The feature was highlighted by Matt Navarra on Twitter, and a TikTok spokesperson confirmed the test in an email to The Verge.
The new feature, simply called “TikTok Stories”, seems to work similarly to other Stories functions on apps like Instagram or Snapchat. Stories live in a newly added slide-over sidebar that lets you see stories from accounts you follow on TikTok for 24 hours before they are automatically deleted. Other users can also respond to and comment on your story. And just like on Instagram and other platforms, you can also tap on a user’s profile picture to load a story.
TikTok describes the function in the app as “a new way to interact with your fans”. Users can create a new story by tapping the “Create” button added to the sidebar and they can add the usual subtitles, music, and text. True to TikTok’s video-first nature, it seems that stories have to be videos, not stills.
“We’re constantly thinking of new ways to add value to our community and enrich the TikTok experience,” a TikTok spokesperson wrote in a statement to The Verge. “We are currently experimenting with ways to make additional formats available to creators in order to bring their creative ideas to life for the TikTok community.”
The company didn’t give any details on how extensively it is testing TikTok Stories, nor when (or if) it will see a wider release. However, a quick search on Twitter reveals a Number of TikTok users who have already received access to function.
Not surprisingly, TikTok would experiment with stories. Stories were one of the only true constants in social media, with platforms from Instagram to Facebook to Linkedin to Pinterest to Netflix to Youtube to the Xbox app replicating The original function of Snapchat from 2013. When they’re at work, stories are a great way to get users to interact with each other in an app, provide a new space for ads, and generally keep the feedback loop of a social media app going.
Stories aren’t always successful, however: just ask Twitter, which was forced to close its own Stories clone – the creatively named fleets – Earlier this week, just eight months after it was released, due to a general apathy for the feature.