Lululemon faucets former Amazon exec as new CEO of its at-home gymnasium Mirror

Michael Aragon was previously the chief content officer of Twitch, Amazon’s live streaming business.

Source: Lululemon

Lululemon said Thursday it called earlier Amazon Managing Director Michael Aragon as Chief Executive Officer of his home gym, Mirror.

Aragon will also oversee Lululemon’s broader digital fitness endeavors, the retailer said in a press releasewho reports directly to the CEO of Lululemon, Calvin McDonald. The changes will take effect on January 17th.

Lululemon bought Mirror for $ 500 million in 2020. In September, then CEO Brynn Putnam resigned from their role. She founded the company in 2016.

Aragon was previously the chief content officer of Twitch, Amazon’s live streaming business. He also held positions at Sony groupto expand the PlayStation network.

In this new role, Aragon will face an increasingly competitive market for connected fitness equipment. Among the rivals are Peloton, Tonal, Hydrow and many others. The category exploded with interest as gyms temporarily closed and consumers looked for ways to exercise at home during the pandemic.

In December, Lululemon lowers its forecast for Mirror sales in fiscal year 2021 between $ 125 million and $ 130 million. Previously, the company had expected sales of $ 250 million to $ 275 million for the device, which will be wall-mounted and allow users to take cardio and other exercise classes.

Separately, Lululemon will oppose a. defend legal action filled in by Nike on Wednesday, which Mirror accused of infringing some of Nike’s patents.

Lululemon responded to the lawsuit by stating that Nike’s patents are “too broad and invalid. We believe in our position and look forward to defending it in court.”

Lululemon shares were unchanged in after-hours trading, closing the day up 1.7% at $ 368.77.

Carl Icahn names former GE exec Kekedjian to guide Icahn Enterprises: WSJ

Carl Icahn speaks at Delivering Alpha in New York on September 13, 2016.

David A. Grogan | CNBC

Carl Icahn has appointed former General Electric CEO Aris Kekedjian to head his eponymous investment firm. Icahn Enterprises, the billionaire businessman the Wall Street Journal told in an interview published on Sunday.

Kekedjian, GE’s chief investment officer until 2019, will take over as chief executive and chief operating officer of Icahn Enterprises on Monday, Icahn said.

Keith Cozza, the company’s current CEO, and SungHwan Cho, the company’s chief financial officer, are leaving, Icahn said. One reason for the departure is the company’s move from New York to Florida. The newspaper reported that Icahn Enterprises will appoint a new CFO at an unspecified date in the future.

Icahn Enterprises and Kekedjian did not immediately return requests for comments from CNBC.

Icahn Enterprises is a holding company with significant investments in energy, automobiles, real estate, and other sectors.

The company is publicly traded and has a market capitalization of more than $ 13 billion. Icahn, 85, chairman of Icahn Enterprises, is expected to eventually hand over the reins of the company to his son Brett.

Amazon leisure exec Marc Whitten departs, joins Unity as senior vice chairman

Marc Whitten. (GeekWire Photo / Nat Levy)

Amazon exec Marc Whitten left the company to take up a position at Unity Technologies in Bellevue, Wash.

Whitten joined Amazon in 2016 and oversaw projects such as Fire TV, Kindle, and the upcoming cloud gaming service Luna.

He is perhaps best known for his 17 years with MicrosoftAs Xbox’s Chief Product Officer, Whitten was one of the main architects of the Xbox Live online service, working on three generations of console hardware. He also spent two years at Sonos.

Whitten’s departure from Amazon was announced by Unity CEO John Riccitiello during an earnings call earlier this month, however diversity and others reported on the move this week.

“Marc is an incredible leader in the world of technology and entertainment,” said Riccitiello, adding that Whitten “brings a lot to Unity and his leadership will help us grow and grow faster for the months and years to come.”

Variety reported that Daniel Rausch, Vice President of Smart Home, will now lead the Fire TV and Luna businesses.

Whitten made a note of his this week Twitter account that he “only delves” at Unity, where his official position is Senior Vice President and General Manager of Unity Create Solutions.

Unity’s main product is the cross-platform game engine of the same name, which was introduced in 2005. Since its debut, Unity has run hundreds of games across the market, from garage projects to mainstream hits like Fall Guys: Ultimate Knockout and Pokemon Go. A limited version of Unity can be downloaded for free. For larger studios, however, an annual service fee is charged for access to the software.

The company offers both Unity Create, a selection of developer tools for game design and 3D modeling, and Unity Operate, which offers business functions such as backend management. In one February 24 blog On the Unity website, the company claims that 94 of the world’s top 100 development studios are using Unity Create, Unity Operate, or both.

unit raised more than $ 1.3 billion after going public in September.