Michael Aragon was previously the chief content officer of Twitch, Amazon’s live streaming business.
Aragon will also oversee Lululemon’s broader digital fitness endeavors, the retailer said in a press releasewho reports directly to the CEO of Lululemon, Calvin McDonald. The changes will take effect on January 17th.
Aragon was previously the chief content officer of Twitch, Amazon’s live streaming business. He also held positions at Sony groupto expand the PlayStation network.
In this new role, Aragon will face an increasingly competitive market for connected fitness equipment. Among the rivals are Peloton, Tonal, Hydrow and many others. The category exploded with interest as gyms temporarily closed and consumers looked for ways to exercise at home during the pandemic.
In December, Lululemon lowers its forecast for Mirror sales in fiscal year 2021 between $ 125 million and $ 130 million. Previously, the company had expected sales of $ 250 million to $ 275 million for the device, which will be wall-mounted and allow users to take cardio and other exercise classes.
Lululemon responded to the lawsuit by stating that Nike’s patents are “too broad and invalid. We believe in our position and look forward to defending it in court.”
Lululemon shares were unchanged in after-hours trading, closing the day up 1.7% at $ 368.77.