CANNES – Edelman was named Independent Agency of the Year on the Cannes Lions Entertainment Track, an award based on the accumulation of points earned in this area at the Festival of Creativity last week.
The award on Friday concluded a remarkable Cannes Lions Festival for Edelman. The world’s largest PR company landed at the beginning of the week Entertainment Grand Prix for its Asics Eternal Run Campaign, possibly the first instance of a PR firm that leads the brainstorming for a Grand Prix winner at the festival.
Edelman also won a Golden Lion in Radio and Audio for A New Jingle for A New Era by Good Humor and a Bronze Lion in Entertainment for Dove, Hair Love for Unilever. The agency received 16 shortlists as an independent participant and 17 wins and 15 shortlists as a partner / PR agency in 22 of the 28 Lions categories.
“Our appearance at this year’s festival is proof of the hard work, commitment and pride that the entire agency puts into the work we do for our clients,” said CEO Richard Edelman. “Five years ago we made a decision to invest in and develop a creative offering that would produce industry-leading work. Today we not only produce world-class creative work, but also meaningful and culturally relevant work that drives change. I couldn’t be more proud of our people for the work they have done this year. ”