mitú Creates 360º Music Ecosystem ‘Latido Music by mitú’ Devoted to Cross-Style Music Leisure for Latinos

LOS ANGELES & MIAMI – () – Are you missing out on the days of music television with non-stop music videos and artistic shows? today myth, the leading digital publisher for US Latino Millennials, announces the inclusion of Latido Music’s music video channel in Latido music by mitú, a fan-centric, cross-platform ecosystem with engaging social and editorial spaces focused on all things Latino music – from emerging artists to established icons in the US and internationally.

Mitú’s Latido Music integrates the classic 24-hour TV rotation of music videos in the style of the 90s from Latido Music and will improve the viewing experience with the debut of produced series and franchise companies such as shows in interview format, music and entertainment news as well as longer-format documentaries and talent profiles. The new content will be produced by an international team between Miami and Colombia led by veteran Telemundo and Discovery Channel executive Luciana Villalba.

“Mitú is one of the few English content platforms that celebrates everything Latino. So it was important for us to bring in Luciana, one of the leading experts who can produce compelling TV entertainment content but also understands how to adapt it to digital content. Millennial and Gen Z’s first social media ecosystem, ”said Stephen Brooks, President of mitú and Latido Music. “We are absolutely thrilled that she is running Mitú’s Latido Music.”

The Latido Music by mitú team will also expand the fan experience and create exclusive content and activations for Instagram, Facebook and TikTok. Mitú’s editorial arm creates related editorial content exclusively on mitú, including podcasts, music stories and price groups.

“Fans who grew up with MTV and VH1 have grown used to sharing and discovering new and classical music through their social media,” said Luciana. “It was important to us to transform and reinforce this shared love of music across social channels with more robust and exciting content. For the super fans, we will delve deeper into their favorite artists with new content and create a platform for emerging artists who did not have access to an international audience. ”

Latido Music from Mitus Original Content Slate is started with the following programming:

  • Brand Nu – What is Brand Nu in music? Here we present the best releases of the week and interviews with artists where they talk about the process of their new single / album / music video.

  • Super Secret Shows – A well-known music artist will perform a Super Secret Show for Mitu audiences through Zoom. Fans would need to log into the Mitú website to get the link to access the show.

  • What are you a fan of? – We are already fans of their music, but what do our favorite Latin American artists or one of their secret talents collect? This video franchise delves into the things they love: from sneaker collections, ticket stubs, recipes and much more.

Luciana added, “The special thing about Mitu’s production model is that we split our production studios between Miami and Colombia instead of centering them in Los Angeles. This allows talent outside of the US who are not yet flying due to pandemic travel restrictions to film in the location that is easiest for them and their teams. You don’t have to wait to fly to California just to film a segment or limit yourself to just one zoom option. This means higher production quality and more creativity in what we can show the fans. ”

Mitú’s Latido Music is now available to all mitú and Latido Music viewers as well as to the free Latido Music streaming TV channel on SlingTV, Xumo, Vizio Watchfree, Plex, Samsung TV +, Roku, Amazon FireTV, Android TV and Apple TV available. It will also be available for download in the Latido Music App for iOS and the Google Play Store.

For more information or to start the party, go to latidotv.mitú and follow on social media: Instagram, Twitter, Tick ​​tock and Facebook.

About the myth

mitú is a digital media company using a Latino POV for mainstream entertainment across multiple platforms. Our audience is 200% – teenagers who are 100% American and 100% Latino – who inspire us to write authentic, culturally relevant stories. We’re reaching a massive, intercultural audience that will soon be the majority of the youth in the United States. Our audience each month consists of nearly 100 million people in the United States who receive over 400 million content views and over 120 million video views monthly. For more information on mitú, see www.wearemitú.com.

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