SHANGHAI, May 11, 2021 / PRNewswire / – CooTek (Cayman) Inc. (NYSE: CTK) (“CooTek” or the “Company”), a rapidly growing global mobile Internet company, announced its recent investment in Shanghai Lejiu Network Technology Co., Ltd. (“Lejiu”), a mobile game studio that makes creative boutique mobile games. With this investment, CooTek has further expanded its collaboration with external corporate partners in the mobile game industry and expanded the ecology for entertainment content.
“We have seen great success in Lejius ‘experience in the mobile game industry. Several industry veterans have demonstrated their creativity and determination in developing and producing boutique mobile games with storylines. In terms of business prospects, Lejius’ team has shown exceptional innovation in designing plots. This partnership will bring positive synergy with CooTek’s online literature platform. This strategic integration will increase user stickiness on the platform and attract a wide variety of content creators to unleash their talents in creating more diverse IP content. ” a statement from CooTek.
As a form of entertainment, mobile games, with their outstanding performance, are an integral part of CooTek’s content ecology strategy. CooTek will continue to research boutique mobile games with high quality content to update its platform and form a matrix for mobile games. In the meantime, CooTek will leverage its extensive content library to offer unique mobile game types that are attracting users in the gaming industry. CooTek will further explore the synergy between boutique mobile games and online literature.
CooTek takes this opportunity with Lejiu to demonstrate its ambitions in its future strategic development goals for mobile games. The company said, “CooTek plans to invest in more boutique mobile games and empower high-quality corporate mobile game partners to help more such teams achieve their dreams. This will allow mobile game developers to be in the spotlight and achieve great success.” In the industry, app users can access more fun mobile games through CooTek’s built-in services, which cover the issuance, distribution and co-operation of mobile games. “
About CooTek (Cayman) Inc.
CooTek is a fast growing mobile internet company with a global vision providing mobile applications. Our mission is to empower everyone to seamlessly enjoy relevant content. The company’s user-centric and data-driven approach has enabled it to publish engaging products to capture the ever-evolving content needs of mobile internet users and it helps attract targeted users quickly. CooTek has developed and launched content-rich mobile applications that focus on three categories: online literature, scenario-based content apps and casual games. For details please visit: https://ir.cootek.com/.
For investor inquiries, please contact:
CooTek (Cayman) Inc.
Mr. Robert Yi Cui
E-mail: [email protected]
ICA (Institutional Capital Advisory)
Mr. Kevin Yang
Phone: + 86-21-8028-6033
E-mail: [email protected]
SOURCE CooTek (Cayman) Inc.