As any good cook will tell you, the best dishes often come after changing some of the ingredients in an existing recipe. The magic, so the thinking goes, lies in the handicrafts.
This logic of trying new things, of experimenting with known things in order to do better, is very much alive today and is visible in trade circles.
During the existing 10-year deal between Gap and singer, designer and entrepreneur Kanye West, the Yeezy line only 18 months and two product launches deep, the tinkering with this recipe has already begun.
When announcing their new three-way bond about a mix Social media posts and a nearly 75 word Press release Late last week, the Yeezy Gap Balenciaga trio stormed onto the stage, attracting the mixed attention of a diverse crowd of followers interested in the partnership – and its opportunities – for a variety of reasons.
Although the details of the deal are sparse, the message is clear; Partnerships and design collaborations can be the hot new fashion trend of the season, such as: why do it all by yourself and bear all the risk of a product launch when a bilateral – or trilateral – solution can spread the risk?
Three heads are better than one
In this case, the tie-up warrants an analysis of the three players involved and what each brings to the table.
It’s easy on the Yeezy front. Everything Kanye West (who now speaks, touches, says, or does with “Ye,” the second syllable of his first name) receives a paparazzi response that instantly connects, and even one, to hundreds of millions of followers and fans Semi-interested but socially connected audience.
There are also legions of streetwear fashion lovers who closely watch and follow West’s styling cues. Taken together, West’s current ability to generate attention and enthusiasm, and ultimately generate consumer demand, is unmatched. That is, as PYMNTS recently reported, Celebrities can usually function well, but the narrowness of their nature creates disproportionate exposure related to an individual’s continued good behavior.
For Gap, the more than 50-year-old diversified apparel retailer, the new partnership is the latest in a growing list of joint ventures bringing fresh products to its online portfolio and 4,000 stores and those of its partners.
It’s worth noting that the announced Gap Home collection with Walmart eight months ago has already tinkered a round and extension in its brief boost as the two retailers seek to deepen their relationship and sales.
Finally, there is 100-year-old Spanish designer Balenciaga, a high fashion label owned by retail holding Kering, which has a dozen luxury brands, including Gucci. While Balenciaga will garner attention in design circles, the combination with a huge chain of retail stores in malls and a charismatic American pop culture icon will give it unprecedented size and global brand awareness.
Interestingly, the three-way pact is referred to as “Yeezy Gap Engineered by Balenciaga”, with its creative director Demna Gvasalia also being referred to as “the most influential designer of his generation” in the publication.
Although the two-way pact Yeezy Gap has so far only produced a fluffy blue down jacket and a range of hoodies, the high aspirations of the new trio promise new creative explorations, incomparable visions and a dedicated utilitarian design for everyone.
What that actually looks like remains to be seen, as the company only said that its new merchandise will be “available worldwide in 2022”.
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 100vw, 500px “data-recalc-dims =” 1 “/> fashion designer Shamani Hall. Photo: Norb Garrett</p>
<p>After three years in Costa Rica, Hall longed for nature, tranquility and surf town vibes and moved from LA to San Clemente in August 2020. Six months later, in May 2021, I was driving through town: ‘-Sign that called me, reset my car and called the number, “she recalls. Four days later, she signed the lease for the Camino de la Estrella site.</p>
<p>On July 1, 2021, Hall Shop Shani opened, “a deliberately curated space of collected and curated goods to raise your vibration”. All vintage clothing and accessories for women are environmentally conscious with sustainability in mind. “I love classic pieces, but I try to stay fashionable and give them a new life,” she said. Most of their pieces cost less than $ 100, and clothing ranges from blouses, dresses, and jackets to shoes and belts, and is available both in-store and online.</p>
<p>As this next phase in Hall’s life takes shape and she ponders the lessons of the pandemic and the years before it, she is happy and comfortable with her path. “I didn’t have a social life during the pandemic so the business gave me something to immerse myself in,” she said. “It feels good to be here and see how it all comes together.”</p>
<p>Shani Shop shopping</p>
<p>310 Avenida de la Estrella, San Clemente</p>
<p>shophanii@gmail.com </p>
<p>shophani.com</p>
<p>shop_shani</p>
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