The partnership will experience the exciting world of LOL Surprise! Enter the world of digital collectibles and give fans the opportunity to collect their favorite LOL dolls and characters as exquisite 3D models that can be animated and interactive. This will be the first product produced on the VeVe platform for a younger audience.
Currently the only app of its kind, VeVes unique Mixed Reality adds a digital layer to the world around us, allowing fans to interact with their collection and bring their favorite toys and other collectibles to life. Fans can also share their own curated collections of photos, videos and virtual showrooms with their friends and the fan community through the app’s features.
“This is a very exciting step to partner with the world’s largest toy brand and we look forward to bringing fans a new and exciting way to play and get involved,” said David Yu, Co-Founder and CEO, VeVe. “With hundreds of thousands of satisfied adult fans, we look forward to creating offers for younger fans.
VeVe NFT’s digital collectibles are minted on the blockchain, which allows for immutable authentication record and allows fans to collect their digital products in a fun and engaging way. Since last December, the VeVe app has been downloaded more than 350,000 times and over 580,000 digital NFT collectibles have been sold to enthusiastic fans and is one of the top apps in the entertainment category in the Google App Store.
Earlier this year, VeVe announced its plans to be the first carbon neutral NFT platform and is committed to 100% carbon neutral NFTs by offering grants to nonprofit environmental organizations to raise funds for a good cause. The VeVe app also uses distributed ledger technologies which are known to be more energy efficient than the competitors in the market.
“We are very excited to be working with a company that, like MGA, creates unique opportunities to experience the world of fandom. The combination of technology with toys has been successful for us in the past and we look forward to even more success with VeVe. ”Says Isaac Larian, CEO & Founder of MGA Entertainment.
More details on LOL and other MGA collectible series, including the drop date, will be announced in the coming weeks.
To learn more about the VeVe app, please visit the official website Here.
About LOL / MGA entertainment:
Headquarters in Chatsworth, California, MGA Entertainment, the fastest growing entertainment products company for the past five years, makes innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery, and sporting goods. The MGA family includes award-winning brands such as LOL Surprise ™, Little Tikes®, Bratz®, Rainbow High ™, Na! N / A! N / A! Surprise ™ and Zapf Creation®. Visit us in www.mgae.com.
VeVe is a direct-to-consumer company based on the pop culture nexus, combining toys, games and collectibles to provide a unique way to experience the many worlds of fandom. Through technological innovations, VeVe makes new forms of content accessible to consumers. We see digital collectibles as a new class of collectibles that offer fans a new collecting experience and intellectual property owners the opportunity to explore new opportunities in the digital landscape.
The VeVe Digital Collectible app is available for both iOS and Android and will soon be available for desktop.
Find out more: VeVe.me
The VeVe Digital Collectible App is available for both iOS and Android.
VeVe press contact:
Rogers and Cowan PMK