Tyler, The Creator Releases New Music by Lending his Trademark Type to Coca-Cola Business

Tyler, the creator’s transition from fearful rapper to alternative pop mega-star, has left little room for surprises, but that of the artist new collaboration with Coca-Cola sees the company adopt its unique style. According to a recent Twitter post and the company’s YouTube channel, the performer created the music for Coca-Cola’s “Open That Coca-Cola” advertising campaign.

I HAVE PLACED COCA-COLA WITH ALL THE SOUNDS FOR THIS =): https://t.co/0AWijLVsay

– Tyler, the creator (@tylerthecreator) February 21, 2021

In Open That Coca-Cola, after sipping the branded drink in a busy city, some people jam from the corner shop to the roof of an old school apartment. This piece of music is a symbol of Tyler, the new sound from The Creator, with loud, busy synthesizers and an infectious hip-hop beat that goes perfectly with the dances advertised.

mannnn thank you coca cola for the really great love for the opportunity i was like ehh idk but then i damned ran with it. Commercials need sounds like that, thank you

– Tyler, the creator (@tylerthecreator) February 21, 2021

“Man, thank you coca cola for the really great love for the opportunity that I had, like ehh idk, but then I damned ran with it. Commercials need sounds like that, thank you, “Tyler, The Creator, wrote in a tweet.

Last year it was unusually quiet for Tyler, The Creator, who released his last studio album IGOR a mountain of critical recognition and commercial success in 2019 mxdwn’s top 50 albums List this year. He appeared earlier this year on the Brent Faiyaz song “Heaviness, “Which was released as a standalone single. He also played two songs of IGOR, “EARFQUAKE” and “NEW MAGIC WAND” along with Charlie Wilson and Boyz II Men at the 2020 Grammy Awards.

“Tyler builds on Flower Boy’s style and critical acclaim and continues to set personal and creative boundaries regardless of who he was. All in all, IGOR is Tyler’s most coherent project to date and will be considered a central point in his career, ”said Henry Green, mxdwn reviewer.

Photo credit: Mauricio Alvarado

Remarks

Coca-Cola Zero Sugar would be the firm’s greatest supply of progress in 2021, CEO says

The greatest source of growth for Coke The company’s sugar-free version of the company’s soda of the same name is likely to be available in the next few years.

“In fact, Coke Zero Sugar will be the best growth driver in 21 and likely for the couple of years,” said James Quincey, CEO of Coke, in an interview that aired on CNBC Friday “Close the bell.”

The drink was launched nationwide in 2017 as an updated version of Coke Zero, which was 12 years old at the time. Coke Zero Sugar was designed to be more similar to traditional Coke soda, but still appeal to health-conscious consumers by omitting the sugar. And the product has paid off for the company, fueling sales growth throughout the fiscal year as well Coronavirus pandemic.

“Coke Zero grew through Covid in 2020 and is the biggest growth driver for the company in absolute terms,” ​​Quincey told CNBC’s Sara Eisen.

Quincey pointed out Coke’s Topo Chico Hard Seltzer and AHA Sparkling Water as new products that did well in the early days of their launch.

Other beverage launches like Coke Energy have been challenged by the current crisis. Executives told analysts on Feb.10 that they would double Coke Energy this year after lockdowns impacted its first launch earlier last year.

Coke’s stock is down 16% over the past 12 months, bringing it to a market value of $ 215 billion.