Thrasio-Type Mensa Manufacturers Acquires Leather-based Model Estalon

Estalon is a unique, original, family-owned leather brand developed in partnership with Mosay International

With Mensa, the startup wants to grow fivefold by 2025

Including Estalon, Mensa Brands has already acquired 15 D2C brands within eight months of its launch and plans to increase that number to 50 by 2024

E-Commerce Rollup Unicorn Mensa Brands has taken over the Calcutta-based leather goods manufacturer and seller Estalon. With Mensa, the startup wants to grow fivefold by 2025.

Estalon, a unique brand, was created in collaboration with Mosay International. The company is largely family-owned and specializes in the manufacture of various leather products such as women’s handbags, shoulder and shopping bags, rucksacks, men’s folders, organizers, purses, key cases, etc. The portfolio also includes small accessories such as rigger gloves, welding gloves, etc.

After the takeover, Estalon plans to introduce high-demand leather categories. It also aims to leverage Mensa’s data-driven insights, digital marketing, and expertise in improving operational efficiency for turbocharger growth.

Mohammed Mobashir, founder of Estalon, said in a statement that the expertise and enthusiasm of the Mensa team will help expand the brand’s presence and achieve its growth targets. “We’re focused on serving existing customers better and reaching new customers by introducing new products, launching on new channels, and refining the customer experience,” he added.

According to Mordor Intelligence, the leather industry in India was valued at $ 13 billion in 2019 and is expected to grow to $ 25 billion over the next 10 years.

Mensa Brands will be in November 2021. founded in the Thrasio style became the fastest Indian startup to become a unicorn after raising $ 135 million in a Series B round led by Alpha Wave Ventures at a valuation of $ 1 billion. The startup acquires, consolidates and scales e-commerce brands across a wide range.

Mensa Brands, based in Bengaluru, has already acquired 15 D2C brands within eight months of its launch. By 2024, it will keep an eye on a portfolio of 50+ companies in the fashion, home, garden, personal care and beauty sectors.

The startup claims to be investing in new age consumer brands that are profitable and have sales between $ 1 million and $ 10 million. Founder Ananth Narayanan previously told Inc42 that Mensa is buying a majority stake (50-60%) within the brand for 5-7 times the company’s EBITDA.

The cafeteria team brings in internal expertise in the areas of marketplace-native technology, data mining and digital marketing, category management and operation, brand building and global expansion. This is how it pushes the brands into the e-commerce segment with an omnichannel strategy, financial support, geographic expansion and process optimization.

Cafeteria brands current portfolio includes Pune-based women’s clothing brand Karagiri, Delhi NCR-based jewelry brand Priyaasi, men’s leisure brand Hubberholme, Mumbai-based men’s leisure brand Dennis Lingo, ethnic women’s clothing brand Ishin and smart FMCD startup Helea, Jaipur-based ethnic clothing brand Anubhutee, Villain who have favourited Ahmedabad-based personal care brand for men. Recent additions include Delhi NCR’s Digital First program Children’s fashion brand LilPicks and Denim brand High Star from Chennai.

However, Mensa Brands is not the first such user of the Thrasio model in India – some well-known names include Supam Maheshwari’s FirstCrys GlobalBees, Rishi Vasudevs GOAT Brand Labs, Utsav Agarwal & Pulkir Chhabras Evenflow, Bhavana Suresh’s 10backed Upscalio, and FJ Labs-supported Powerhouse91 . In fact, is based in the US Thrasio, the brand the roll-up startups are styled after, entered the Indian market with its first local acquisition of Delhi NCR-based home appliance startup Lifelong Online.

Genuine Manufacturers cabinets IPO, to promote $12.7 billion stake to traders

Jamie Salter, CEO of Authentic Brands Group.

Source: Authentic Brands Group

The retail group Authentic Brands Group plans to have a planned IPO and instead sell significant stakes in its business to a private equity firm CVC capital, Hedge fund HPS investment partner and a pool of existing stakeholders.

The deal valued the company at an enterprise value of $ 12.7 billion and was announced Monday.

Authentic Brands’ portfolio companies include apparel retailers Forever 21 and Aeropostale, department store chain Barneys New York, men’s suit maker Brooks Brothers and Sports Illustrated magazine. The sneaker manufacturer Reebok is to be bought early next year expected to be closedto add another brand to its holdings.

The company had IPO applied for in early July. However, Jamie Salter, chief executive of Authentic Brands, said the company will now aim for an IPO in 2023 or 2024. He said he has committed to serving as CEO for another five years.

“The IPO climate is ridiculous,” said Salter in a telephone interview. “I think we would have gotten a massive rating … maybe even more than what we sold the business for. But guess what? I’d rather be private.”

In the last few months a wave of retail companies has entered the public market – eyewear manufacturers Warby Parker and fashion rental platform Rent the runway to the environmentally friendly shoe brand Allbirds and e-commerce fashion site Lulus. Investors have preferred names that have a strong presence on the internet, which some believe Collecting reviews as if they were high-growth tech companies.

CNBC reported that Authentic Brands was aiming for a valuation of approximately $ 10 billion on its public debut.

The transaction with CVC and HPS is expected to close in December this year. At this point in time, the PE company and the hedge fund each retain a seat on the Board of Directors of Authentic Brands.

“We plan to work closely with the ABG team to implement its strategic priorities, particularly with regard to international expansion,” said Chis Baldwin, managing partner at CVC.

BlackRock will retain its position as the largest shareholder in Authentic Brands, which it has held since 2019, the company said. Existing investors including US mall owners Simon Property Group, General Atlantic, Leonard Green & Partners, Brookfield and basketball star Shaquille O’Neal will maintain their equity positions.

When it went public, Authentic Brands reported that its net income increased from $ 72.5 million a year ago to $ 211 million in 2020, while sales rose about 2% to $ 489 million is.

“We have the same playbook today as we did yesterday,” said Salter. “You will hear about more acquisitions by the end of this year.”

CVC recently closed a deal to buy Unilever’s tea business. The company’s other portfolio companies include streetwear brand A Bathing Ape and the animal goods chain Petco, according to his website. HPS was spun off from JP Morgan Asset Management in 2016.

Vogue manufacturers woo Gen Z as post-millennials redefine fashion quotient

According to the fashion portal Myntra, Over the past 18 months, Gen Z has been the fastest growing consumer group that has emerged as a “very critical base” for the platform. “If we look at our overall customer base, Millennials and Gen Z are equally important. But the Gen Z base has started seeing very high levels of traction in the past 18 months, “said Ayyappan Rajagopal, Myntra’s chief business officer.

In August, Myntra brought on board London-based fashion brand Urbanic, who rank Generation Zers as their main consumer base, to ensure they don’t miss the opportunity to cater to Generation Z customers, some of whom are in their late teens and early years 20 he said.

For nearly a decade, millennials dominated consumer trends and their buying habits helped Brands artisanal products and experiences tailored to their preferences. Now the focus has shifted to Generation Z.

In fact, this customer segment influences retailers around the world when planning their collections and collaborations. More recently, they are driving demand for Y2K fashion or trends from the early 2000s.

The signature style of Gen Z shoppers includes athleisure, oversized pants, t-shirts, sweatshirts, box crop tops and sneakers.

According to Myntra, many big brands like Jack and Jones, Nike and Puma are planning mini-collections or even sub-brands aimed at this younger target group.

Other collaborations, such as the one with Urbanic, are ongoing, said Rajagopal. However, fashion brands did not disclose the percentage of business that came from Generation Z.

Sanjeev Mohanty, Managing Director and Senior Vice President, South Asia, Middle East and Africa, Levi’s, said Generation Zers value certain aspects of brands such as authenticity, transparency, uniqueness, giving back to society and collaboration, which are also part of their daily lives .

This makes them a very dedicated customer base. They are more likely to buy a product or service that is backed by social responsibility, he added.

While legendary denim brand Levi’s has been rediscovering its offerings time and time again, some of their newer associations, like the Levi’s x Super Mario collection, Levi’s x Royal Enfield, Levi’s x Snoopy, Levi’s x LEGO, and the Levi’s x BAPE collection, are trying to create a deeper connection with Gen Z. “This ensures we appeal to Gen Z’s love for everything unique, authentic and vintage,” Mohanty said.

Gen Zers believe they are trendsetters and likely trade comfort for fashion, said Gopa Kumar, chief operating officer of Isobar, a digital media agency. You’ll also likely discover brands that are “in sync” with their values, and likely choose athleisure, recycle old fashions, and wear accessories to express themselves generously, he said. They are also “value seekers” and “discount hunters”. as they are about to enter the world of work, he added.

Some have just started to work, others are on pocket money, gift money or simply let their parents pamper them. For example, Yashica Malhotra, 18, said that Instagram is usually where she spots new fashion trends and usually relies on family trips to the mall to buy new clothes as she doesn’t get pocket money.

Kumar said that while millennials are still a key segment for fashion brands, the transformation needed to meet the needs of Generation Z has already begun.

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Yum Manufacturers YUM Q2 2021 earnings beat

Signs are outside of a Yum! Brands Inc. Taco Bell and Kentucky Fried Chicken (KFC) restaurant in Louisville, Kentucky, the United States, on Thursday, January 30, 2020.

Luke Sharrett | Bloomberg | Getty Images

Yum brands reported quarterly earnings and earnings on Thursday that exceeded analyst projections as sales of the big three brands surpassed pre-pandemic levels and new restaurants opened at record pace.

Yum’s shares closed at $ 130.31, up 6.28% after hitting a 52-week high of $ 130.49.

The company performed in the second quarter ended June 30, compared to the expectations of the analysts surveyed by Refinitiv:

  • Earnings per share: $ 1.16 vs. 96 cents expected
  • revenue: $ 1.6 billion versus an expected $ 1.48 billion

For the quarter, the company reported net income of $ 391 million, or $ 1.29 per share, compared to $ 206 million, or 67 cents per share, a year earlier.

Excluding refranchising profits and other items, Yum earned $ 1.16 per share, beating 96 cents per share expected by analysts surveyed by Refinitiv.

The company’s revenue rose 34% year over year to $ 1.6 billion, exceeding expected revenue of $ 1.48 billion. Global sales in the same store rose 23% for the quarter. Yum’s sales in the same store increased 4% year over year, despite 1% of restaurants remaining closed the pandemic at the end of the quarter said CEO David Gibbs.

Yum said it opened 603 new locations during the quarter and plans to accelerate the pace of its expansion by restoring its long-term growth goals. Yum plans to grow the number of restaurants it operates by 4% to 5% over the long term, from its previous forecast of 4% growth.

The company made $ 5 billion in digital sales, a 35% year-over-year increase, Gibbs said. For the first time in the past 12 months, it made more than $ 20 billion in digital sales.

Taco Bell US launched a rewards program last year that helped grow the brand’s digital sales.

“We’re seeing a significant increase in frequency and spending on visits, resulting in an overall 35% increase in total spend for active customers in the Taco Bell Rewards Program compared to their behavior in front of the loyalty program,” said Gibbs.

Earlier this year, the company launched an app and website for KFC, replacing a third-party website that has increased its digital sales.

“Our 2021 digital sales are on track to soon surpass last year’s digital sales,” said Gibbs.

Chicken Sandwich Wars

KFC is also seeing demand for its new chicken sandwich, which it launched in late February to compete in an industry-wide battle. In April, KFC said it sold more than double its new chicken sandwich compared to previous versions. The momentum has continued.

“Our chicken sandwich has performed exceptionally well and provides a solid platform for us to drive additional layers of sales in the future,” Gibbs said on the company’s conference call.

KFC sales in the same store increased 30% for the quarter, led by US growth. On a two-year basis, sales in the same store increased 2%. KFC’s international same-store sales declined 1% over the biennium as 2% of KFC stores were temporarily closed at the end of the second quarter. U.S. sales in the same store rose 19% on a biennial basis as pandemic restrictions eased and guests returned.

KFC opened 428 new locations in 62 countries in the second quarter.

Delivery picks up Pizza Hut sales

Pizza Hut sales in the same store rose 10% for the quarter. The brand’s sales in the same store increased 1% on a two-year basis. Only 2% of the branches were temporarily closed in the quarter. US sales in the same store increased 9% on a two-year basis, while international sales in the same store decreased 6%.

Delivery continues to be the brand’s main growth driver, Gibbs said.

Taco Bell sales in the same store rose 21% for the quarter. On a two-year basis, sales in the same store increased 12%.

In the tight labor market, Taco Bell has sweetened its employee benefits with paid time off, free family meals and increased employee development activities, according to CFO Chris Turner.

The company has moderately increased its product prices for its US brands to offset higher raw material costs and wages. Gibbs said the company is more under inflationary pressures in the US than in its international markets.

“We’re seeing inflationary pressures, especially in the US,” Gibbs said. “We have a larger buying scale than most players in the industry … which leverages purchasing across the brand and gives our franchisees advantageous cost and negotiation skills from a sourcing standpoint.”

Read the full press release from Yum Brands here.

Nordstrom takes stake in four Asos style manufacturers to win youthful customers

A woman can be seen shopping at ASOS, the online fashion store, on a laptop.

Dinendra Haria | SOPA pictures | LightRakete | Getty Images

Nordstrom said on Sunday that it has acquired a minority stake in four clothing brands owned by British online fashion house Asos.

The brands – Topshop, Topman, Miss Selfridge, and activewear label HIIT – are all aimed at younger consumers in their twenties. Financial terms of the deal were not disclosed.

Pete Nordstrom, President and Chief Brand Officer of Nordstrom, said he sees the collaboration as an opportunity to redefine the business model of a wholesaler like Nordstrom working with a retailer. He also expects the possibility of further strategic partnerships in the future.

While Asos retains operational and creative control of the Topshop brands, Nordstrom will own the exclusive retail rights for Topshop and Topman across North America.

“By making the Asos brands, including Topshop and Topman, available to our customers, we can create new and excitement,” said Pete Nordstrom in a statement.

The department store has been the exclusive distributor of Topshop and Topman in the USA since 2012. Nordstrom will now be the only stationary location for these brands worldwide.

As of this fall, customers can also pick up online orders from Asos at all Nordstrom and Nordstrom Rack locations, the companies said.

Asos acquired Topshop, Topman, Miss Selfridge and HIIT in February. The brands were put on the block after the Arcadia Group, the British retail empire run by billionaire Philip Green for 18 years, Filed for bankruptcy protection At the end of last year. Bans put in place during 2020 due to the pandemic dealt a heavy blow to Arcadia, which operated hundreds of stores. Asos, on the other hand, had a purely online business model.

Nordstrom is looking for ways to get its existing customers to return to shopping regularly while reaching out to people who have never visited its stores or website before. It has the potential to weather the pandemic – especially since many people are returning to work and school and need brand new wardrobes.

The company hopes Nordstrom will reach a younger generation of buyers with growing purchasing power by offering exclusive products from Topshop, Topman, Miss Selfridge and HIIT.

It could use a boost too. Nordstrom didn’t top its earnings before the pandemic. For the three month period ending May 1st, sales decreased by 13% compared to 2019. Increased labor and shipping costs as well as interruptions in the supply chain have put the business under further pressure.

Nordstrom shares are up about 15% since the start of the year. The company has a market capitalization of $ 5.7 billion.

Mohegan Gaming & Leisure Proclaims Mohegan Digital, the Model’s Thrilling Growth into the iGaming Business

MGE has named Rich Roberts as President and Aviram Alroy as Vice President, Product of the iGaming Sports Betting Experience

UNCASVILLE, Conn., June 30, 2021 / PRNewswire / – Mohegan Gaming & Entertainment (MGE), Developer of impressive Integrated Entertainment Resorts (IER) worldwide, today launched Mohegan Digital. The brand’s iGaming division will be responsible for delivering cutting-edge online gaming solutions to Mohegan’s loyal fan base and growing the business to meet the needs of new customers on a global scale. As a priority, Mohegan Digital is creating an iGaming experience for its flagship property. Mohegan Sun Connecticutafter the state signed a law legalizing sports betting and online gaming. MGE has appointed Rich Roberts as president and Aviram Alroy as Vice President Product to lead these efforts and oversee digital operations.

Richard Roberts

“We have seen strong growth in digital gaming consistently across all of our properties, especially over the past year, and as legal sports betting continues to expand in the US, the time was right for us to launch Mohegan Digital,” said Ray Pineault, President and CEO of Mohegan Gaming & Entertainment. “Over the years, Mohegan has made great technological advances in the digital space and has worked with industry-leading partners to improve the online operations of casinos and sports betting with the latest technology. With Mohegan Digital, we want to expand and enhance these efforts to improve the experience and fulfill our promise to bring world-class entertainment to our guests on a digital scale Rich Roberts and Aviram Alroy At the top we are excited to see what Mohegan Digital will bring. “

Newly appointed President of Mohegan Digital to lead the MGE brand in the iGaming market
Rich Roberts brings a wealth of experience to his newly appointed position as President of Mohegan Digital. Roberts will oversee the successful operation of a premier digital iGaming and sports betting experience for Mohegan and will take the brand to new heights. In his role, Roberts will work closely with the executive team to bring industry-leading, world-class intellectual property to the digital world and bring Mohegan to passionate audiences of existing gaming and future iGaming customers around the world.

The story goes on

Rich joins MGE from his most recent position as Executive Business Consultant for RSD Consulting, a consulting firm focused on helping companies enter the US sports media, regulated digital games and esports markets. Rich was previously CEO of FaceOff, a peer-to-peer platform for social / skill sports games in the United States

“I am honored to lead Mohegan Gaming & Entertainment’s expansion efforts into digital gaming and sports betting,” said Rich Roberts, President of Mohegan Digital. “This is an exciting new chapter in Mohegan’s history as we continue to innovate to meet growing consumer demands in this area. I look forward to working closely with the Mohegan tribe and senior management teams at Mohegan to do so.” to successfully expand the brand’s digital market. ” Presence.”

Meet Mohegan Digital’s Vice President Product
Aviram Alroy has been part of the Mohegan Gaming & Entertainment team since 2014 as Vice President of Interactive Gaming, a division that Mohegan Digital is now taking over. As the driving force behind the company’s iGaming efforts, Alroy’s contributions and leadership helped lay the groundwork for an incredible opportunity in many states and jurisdictions.

In his new role as Vice President Product, Alroy will be responsible for product strategy and the development and launch of online sports betting, iGaming solutions, websites and mobile apps on behalf of MGE and its brand partners.

“It’s an exciting time to be in the iGaming industry, especially now with more states including Connecticut go live along with sports betting and iGaming, “said Aviram Alroy, Vice President Product, Mohegan Digital. “My years of running Mohegan Gaming and Entertainment Interactive Gaming have given me the skills and vision necessary to usher in a new era for the brand, now that we are planning on not just stepping in Connecticut, but also Washington, Pennsylvania, the province Ontario and further federal states in the future.

To learn more about Mohegan Gaming & Entertainment, please visit: www.mohegangaming.com.

About Mohegan Gaming & Entertainment
Mohegan Gaming & Entertainment (MGE) is a master developer and operator of leading global integrated entertainment resorts, including Mohegan Sun in Uncasville, Connecticut, Inspire in Incheon, South Korea and Niagara Casinos in Niagara, Canada. MGE owns, develops and / or manages integrated entertainment resorts everywhere The United Statesincluding Connecticut, New Jersey, Washington, Pennsylvania, as well as North asia and Niagara Falls, Canada, and Las Vegas, Nevada. MGE is the owner and operator of Connecticut Sun, a professional basketball team from the WNBA. You can find more information about MGE and our properties at www.mohegangaming.com.

Contact: Kayla Frauenheim, mohegan@coynepr.com

Aviram Alroy

Aviram Alroy

Mohegan Gaming & Entertainment (MGE) (PRNewsfoto / Mohegan Gaming & Entertainment)

Mohegan Gaming & Entertainment (MGE) (PRNewsfoto / Mohegan Gaming & Entertainment)

Cision

Cision

View the original content to download multimedia:https://www.prnewswire.com/news-releases/mohegan-gaming–entertainment-announces-mohegan-digital-the-brands-exciting-expansion-into-the-igaming-industry-301323228.html

SOURCE Mohegan Gaming & Entertainment

The correct approach for manufacturers to strategy Delight month (and all yr spherical)

Procter & Gamble celebrates Pride with branded trikes and staff at the World Pride Parade on June 30, 2019 in New York City.

Bryan Bedder | Getty Images

More than ever, brands are signaling support for the LGBTQ + community in Pride month. But experts say real support has to come from more than a rainbow-colored post on social media.

A number of big brands launched advertising campaigns or marketed Pride-themed clothing and groceries this June. Kind Snacks, for example, has its own line of “Kind Pride” bars, while Skittles turned its packaging and candy gray to draw attention to “the only rainbow that counts”.

But with consumers paying more attention than ever to the brands they buy from, it has to go deeper than rainbow packaging, experts say. Brands are for example be called out for claiming to support the LGBTQ + community even when companies have donated hundreds of thousands of dollars in the past to lawmakers who support anti-trans laws.

While brands could prominently represent the community in Pride month, many still have a long way to go to represent LGBTQ + people in advertising for the remainder of the year. A study by Unilever, released last week, found that 66% of LGBTQ + people between the ages of 18 and 34 believe that people from different backgrounds are shown in ads “just to make the numbers”.

The right approach

As soon as June 1 hit, brands switched social media avatars to rainbow-colored versions, posted solidarity posts, and released a range of Pride-themed products. But Rich Ferraro, chief communications officer at GLAAD, said it was important to go deeper.

“Brands participating in Pride Month have power and it is important for their employees and their consumers to see support for the community during Pride Month. But that can’t just be during Pride Month, ”he said. “Unless a brand has a 365-day, year-round plan for LGBTQ integration, they really need to prioritize it over a one-off Pride campaign.”

He said it is important to create marketing and advertising that engages the community throughout the year as well, and go beyond that effort to take a stand on anti-LGBTQ legislation.

“This is where brands can have immense power – by using their influence in politics and educating their stakeholders, be they employees, consumers or politicians, about anti-LGBTQ laws and pro-LGBTQ laws,” said Ferraro.

He said he would like every brand that participates in Pride promotions this year to also actively push for the equality law and push the Senate to move the law forward.

“Otherwise, the Pride campaigns feel very empty to our community. And it’s a huge missed opportunity,” he said.

Ferraro said Kelloggs Together With Pride muesli is a great example of how a brand can contribute to change. The company donates part of the sales to GLAAD, and the cereal box also has a section that encourages you to write down the pronouns.

“This campaign reaches parents who may not otherwise think about pronouns or who may not see media reporting fairly and accurately on pronouns,” he said. “I think Kellogg’s is helping educate the general public and also sending a pretty strong message to trans youth that a popular brand like Kellogg’s supports and stands by them and accepts them for who they are. ”

Child also says they will donate $ 50,000, plus an additional dollar for each “Pride” text they receive under a specific number, to a nonprofit to help LGBTQ + homeless youth. It also does a rainbow light show near the Stonewall Inn in New York City.

Avoid “rainbow wash”

If a brand chooses to build a campaign around Pride but has taken actions in the past that go against the cause, it may be viewed as superficial and opportunistic by consumers.

For example Popular Info this week highlighted 25 brands with Pride campaigns that collectively donated more than $ 10 million to politicians who pushed anti-gay laws in the past two years.

So when a brand swaps their social media avatar for a rainbow version of themselves or otherwise shows support in June, savvy consumers will know if their ads are showing the community year-round, whether they’re hiring LGBTQ + people and getting them into leadership positions, and whether the brand is actually providing resources and legislative support to the community. And when the brand doesn’t, sentiment plummets.

Katherine Sender, a professor at Cornell University who wrote “Business not Politics: The Making of the Gay Market,” said brands must at least have company policies to ensure management supports a safe and supportive environment for employees. With the company’s clout to make bigger change, companies can really help, she said.

She used the example of companies pulling out of North Carolina because laws against transsexuals prohibit the use of toilets of their gender identity.

“It’s a very powerful move that got a lot of attention in North Carolina and it hurt their wallet where they wouldn’t get corporate money, they wouldn’t get people to watch athletics, they were … no jobs for get their employees because companies wouldn’t build factories and other places that would bring money to the state, “she said. “I think that’s another level of support that goes beyond the company itself and can actually make a more meaningful change.”

Danisha Lomax, senior vice president of paid social at Digitas, said brands are also better off reminding themselves that Pride was protest.

“It started with queer and transgender people not having their rights and being taken seriously, and police brutality,” she said. “I don’t think many brands have actually incorporated this into their broad-based marketing efforts.”

Brands do it right

Tamara Alesi, America’s agency and media sector director for YouGov, said other brands honor Pride in a deeper way. She cited companies like Tinder who worked year-round to build a deeply inclusive workplace culture, while companies like Jägermeister are trying to provide tangible support to communities with campaigns like the Save the Night campaign to support lesbian bars.

Bombas, a seller of socks and other underwear, follows a socially conscious model in all of his sales: for every item sold, he donates one item to the homeless. CMO Kate Huyett said the number of LGBTQ + people is significantly higher in the homeless population than in the general population.

“This year … we’re focusing on black transgender people who are five times more likely to be homeless than the general US population, which is just amazing,” she said. “Since 2019 we have been doing this with specific products and a specific focus on donations.”

The company has a Pride product collection that is available all year round. Huyett said the company donated more than 300,000 pairs of socks through the Ally Coalition.

Then there is The Body Shop, which encourages its consumers to sign a petition in support of the Equality Act and pledges to donate $ 1 per signature to the Equality Federation, an advocacy accelerator in support of LGBTQ organizations.

“We want to lend our platform, of course, but we really focus on trading,” said Hilary Lloyd, vice president of brand and values ​​for The Body Shop North America. “For us, it is often the case that measures are met through policy changes and laws. And policy changes and laws are a super long game.

Year-round inclusivity in advertising

A Study 2020 from the Geena Davis Institute on Gender in Media found that only 1.8% of the characters in ads at the Cannes Lions Festival were LGBTQ, slightly less than last year. But representation is still an important factor for some consumers when it comes to making purchasing decisions. In a survey by the NPD Group, 21% of respondents said that the equality and inclusion of LGBTQ + people had influenced their purchase decision when buying clothes, shoes or accessories.

“There has been a big change from a time when brands were reluctant to accept LGBTQ people because they feared they would get backlash from anti-LGBTQ voices,” Ferraro said. “Today brands and advertisers are concerned about the LGBTQ community’s response to the authenticity of their campaigns.”

GLAAD recently partnered with Getty Images to provide advertisers with guides on how to use images to better represent the LGBTQ community.

“If you look around at some of the recommended images, they include LGBTQ people of different ages, gender identities, and races to better depict the full diversity and intersectionality of LGBTQ people,” Ferraro said.

Procter & Gamble worked with GLAAD on the Visibility Project, which aims to increase the representation of LGBTQ in advertising. A minority of advertisers and agencies actively recommend involving LGBTQ people in advertising, said Lomax of Digitas. Because of this, it is critical for the marketing industry to think about hiring and promoting people who are part of the community.

“If you hire these people, if you pay them, if you bring them on your teams or … play, because then it is done from the heart and it becomes real,” she said.

With P & G’s own extensive brand portfolio, which includes Tide and Charmin, the company uses its own advertising and marketing to reflect common LGBTQ experiences. For example, research by the company has found that around 60% of people change their hair when they come out of the closet. The data point inspired an advertising campaign for the hair care brand Pantene.

“It’s a fascinating insight, but it is based on a larger human insight that hair is one of the best ways to present yourself in the world,” said Brent Miller, P & G’s senior director, global LGBTQ + equality and inclusion.

But Miller says the ultimate goal is beyond just selling a product. As an example, he cited a letter from a young man who was touched by the 2018 P&G campaign with Gus Kenworthy, an Olympic freestyle skier. In the ads, Kenworthy spoke about his experience as a gay athlete. The campaign also inspired the letter writer to come out.

“At the end of the letter he wrote to Gus, he said, ‘Thank you for saving another soul.’ When you have someone responding this way, you know that the work you are doing goes beyond the product, “Miller said.” You have the ability to connect with people who are not in the world yourself could see. “

L Manufacturers spinning off Victoria’s Secret at greater valuation

Shoppers walk past a Victoria’s Secret store in a mall in San Diego, Calif., On April 22, 2021.

Bing Guan | Bloomberg | Getty Images

L brands said Tuesday it would outsource its Victoria’s Secret brand instead of selling it.

The company said it had received interest from several potential buyers, but concluded that splitting Victoria’s Secret and Bath & Body Works into two separate public companies would be a better option. The spin-offs are expected to be completed in August.

Andrew Meslow, CEO of L Brands, will remain in his position and will also lead Bath & Body Works after the spin-off. Martin Waters, CEO of Victoria’s Secret, will continue to run the independent business after the separation.

“We have made significant progress in transforming the Victoria’s Secret business over the past ten months,” said Sarah Nash, chairwoman of L Brands, in a statement.

L Brands shares fell 3.7% in premarket trading.

Improved outlook

The Columbus, Ohio-based retailer also released preliminary financial results for the first quarter, which were stronger than expected as stimulus payments and eased Covid restrictions helped drive customer traffic.

L Brands expects earnings of $ 1.25 per share for the May 1 period after adjustments, compared to an earlier outlook of 85 cents to $ 1 per share. Net sales are estimated at $ 3.02 billion compared to $ 1.65 billion last year.

According to a Refinitiv poll, analysts had expected L Brands to earn 98 cents per share on sales of $ 2.89 billion.

This is the third time the company has increased its outlook for the first quarter.

A turnaround is taking place

L Brands said the split will allow both brands to continue building on the newfound momentum. As a separate company, each company can better focus on growing and have greater financial flexibility to adapt to a changing retail landscape.

Victoria’s Secret has long had a dominant market share in the lingerie industry but fell out of favor due to its overtly sexy marketing that avoided certain body types. That marketing message wasn’t working for a lot of women and they had started shopping at other brands like Aerie that included inclusivity and convenience. Victoria’s Secret had to spin to meet their needs.

Since that past holiday season, the momentum at Victoria’s Secret has picked up. The company’s efforts have included changes in marketing, fewer promotions, and most importantly, new products like more comfortable items like bralettes.

L brands too More than 200 stores were closed in 2020 to focus on its more profitable locations and invest online.

Analysts from Citi and JPMorgan recently valued Victoria’s Secret as an independent company at around $ 5 billion.

L brands Talks with potential buyers restarted for Victoria’s Secret after a sale to private equity firm Sycamore Partners fell apart last year due to the pandemic. That deal would have valued the lingerie label at $ 1.1 billion.

Sycamore sued L Brands last April, demanding around $ 525 million to cancel a deal that would have given the private equity firm 55 percent control of Victoria’s Secret. It has been argued that L Brands violated the terms of the agreement by not paying rent and not taking workers off. L Brands prevented a lawsuit by agreeing to break off the deal.

The plans for the split were first published in the New York Times.

L Brands shares are up roughly 84% since the start of the year. It has a market cap of $ 19.2 billion.

Leisure studios: Ought to magnificence manufacturers make investments?

Eslami’s approach to Wild Essentials is particularly unique in that there are no products currently available for purchase. “I wanted to start storytelling first and build a community with the studio that went beyond the product because it’s your brand values ​​that win your loyalty,” she says. Glossier took a similar approach, starting with the Into The Gloss blog in 2020 before expanding to beauty products in 2014.

Different formats and platforms

According to a November study by market research company Ipsos, Facebook and Instagram are still the most popular video platforms for customers to connect with brands. Other platforms also offer consumers new, different customer and native ad experiences. In March, Roku launched a content studio with a range of ad formats including short-form TV programming, interactive video ads, and other branded content for screening on the company’s video-on-demand hub. Instagram Reels, TikTok, and Triller deliver short videos, while Facebook Watch, Instagram Live, and IGTV offer long-term video formats that allow consumers to spend more time on topics that matter to them.

The SK-II Studios poster from The Center Lane starring Rikako Ikee directed by Hirokazu Koreeda.

SK-II

“You have to think about the specific channels a brand needs to be in to get in touch with its target audience,” says Anna Hamill from WARC. “There’s no one-size-fits-all approach to content, and brands should use data and insights from mass consumers to determine what works best for them in both the short and long term.”

Agencies still play a role. “CMOs enjoy an elevated seat in the C-suite as their responsibilities expand,” says Hamill. “While data shows marketers are outsourcing some of their work in-house, it doesn’t necessarily mean they get rid of agencies, but that they expand the scope of things they manage because marketing has become more complex.”

Gartner’s Nicole Greene agrees. “Given the cadence of social channels and videos, I’d like to point out that agencies are not disappearing anytime soon,” she says. “There’s only one shift in the type of work that comes in internally.”

Comments, questions or feedback? Email us at feedback@voguebusiness.com.

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11 Sustainable Males’s Clothes Manufacturers for Spring & Summer time Fashion

The menswear industry has been making clothing for more than 150 years, and the latest trend isn’t a must for style or color. It’s sustainable and environmentally friendly clothing.

The clothing production must be more humane and environmentally conscious. We found 11 men’s clothing brands were taking the right steps to reduce their use of water and chemicals, improve sourcing of organic and recycled textiles, and offset the impact of shipping. They also treat their manufacturing workers with greater respect and ensure safer working conditions.

Fashion is one of the most inefficient industries in the world and promotes a throwaway culture that is inconsistent with a sustainable human society. In 2013, 1,100 workers were killed and around 2,500 injured in the EU Dhaka clothing factory collapse. The tragedy caused consumers around the world to question clothing-making practices. In 2015, Netflix released a documentary – The real cost – Highlight the disastrous effects of the fast fashion industry on the environment.

While no fashion brand is completely eco-friendly – at this point in time, all clothing items have some negative impact on the environment – some brands have made efforts to make a difference.

Here are a few spring and summer tips for men of the 11 brands that made the cut.

This article contains affiliate links. When you buy an item through one of these links, we receive a small commission that helps us finance our item Recycling directory.

1. The Gritty Jackson Jeans Collection from Nudie Jeans

Nudie Jeans has established itself as a sustainable denim brand with a reputation for transparency. Find out more about theirs Sustainable material tool In this way, you can test every component of your clothing for sustainability. Nudie also maps its emissions according to the greenhouse gas protocol and maintains full transparency of the supply chain, so suppliers have to strictly adhere to a list of restricted substances.

Come to the product, Chunky Jackson jeans offer a vintage and elegant look. They have a regular straight fit with a straight leg, medium waist and normal leg opening. The balanced legroom offers a lot of comfort and makes these versatile jeans a good fit for all purposes.

2. Askets oxford shirt

ascetic deals with what they consider to be the biggest cause of environmental impact – overconsumption. The brand believes that every piece of clothing makes an impact. The most effective way to reduce this is to reduce consumption so that the products will last a long time. Asket also offers full transparency and traceability of its products.

Check out their classic Oxford shirt for a versatile look that suits both business and casual events. The shirt, available in seven colors, is a timeless must-have and a must in every stylish men’s wardrobe. It is an ideal choice for any look as you can combine it with jeans or pants.

The Oxford shirt is made of 100% cotton and yarn. The CO2 load is 5.5 kilograms, roughly as much carbon as two fifths of a gallon of gas. Asket offers 86% traceability of the materials in the garment.

3. PrAnas Alameda pants

PrAna is a leading provider of fashion transparency, committed to the responsible packaging movement and the use of recycled content and forest fiber to make organic products. The company supports fair trade principles and offers complete Supply chain transparency. You can find out where your products are made, who makes them, what materials are used and under what factory conditions.

PrAna is Alameda Pant is a must for adventurous men. Made from recycled ReZion nylon, the pants are stretchy, durable and travel-friendly. The Alameda Pant has back pockets, a right back pocket and a concealed zip pocket.

PrAna's Alameda pants

4. Modal Interlock Lounge Hoodie from Alternative Apparel

If you are a fan of eco-friendly fashion and hoodies, Alternative clothing has you covered. The brand lives according to the mantra “Soft. Easy. Sustainable. “All of Alternative’s products are made from heavier recycled cotton, which protects the planet from pesticides associated with traditional cotton farming.

The Modal interlock lounge hoodie is a heavy cotton / modal hoodie with zipper and split kangaroo pockets. The hoodie is available in three colors: black, heather gray and midnight. In addition to being environmentally friendly, Alternative adheres to the guidelines of the Fair Labor Association.

Modal Interlock Lounge Hoodie from Alternative Apparel

5. Ten Tree’s Outsider Sweatpants

Are you looking for stylish, comfortable sweatpants that also have a positive impact on the environment? Ten tree goes to great lengths to protect the environment from the negative effects of the fashion industry. Not only do they use biodegradable materials, but they too planting trees Offsetting CO2 emissions.

The Outsider sweatpants are made of 100% organic cotton and Cradle to Cradle Certified ™ Gold. These regular-fitting sweatpants come with handbags, back pockets and ribbed cuffs, making them an ideal choice for morning runs, evening walks and casual outings. Production of every pair by Ten Tree Outsider sweatpants saves 593.96 liters of water, 1.26 kg of CO2 and 0.02 grams of waste compared to conventional clothing production.

Outsider joggers from Ten Tree

6. Warp + Weft’s ALW – shirt jacket

Warp + weft pays off as the cleanest vertically integrated denim company in the world. To date, the company has saved 572.4 million gallons of water – they recycle and treat 98% of the water they use. They also use Dry Ozone technology, an alternative to chemical bleach, to torture denim, which reduces the environmental impact of clothing.

The ALW – shirt jacket is a denim shirt that is ideal for moderately cool climates. The shirt comes with a curved hem that looks good when not jammed to give you a polished vintage look. Twenty percent of the shirt’s fabric is made from recycled denim, cotton, and plastic ALW – shirt jacket uses 1,400 gallons less water than a normal denim shirt.

Warp + Weft's ALW - shirt jacket

7. Everlanes The ReNew Long Parka

Everlane helps make menswear more sustainable with an increasingly sustainable supply chain. The brand is committed to using it no new plastic and production of clothing only from certified organic cotton. Each of his 10 factories An Everlane compliance audit is carried out every year, which includes reviews of health and safety standards, energy consumption, working conditions and environmental impact.

The New long parka is 100% recycled polyester made from 64 recycled plastic beverage bottles. It has a drawstring and a hood with a toggle, an inner breast pocket and a two-way zipper from YKK. In addition, bluesign®-approved dyes are used, which are harmless to dye works and the environment.

Everlane's The ReNew Long Parka

8. Naus ROF anorak

Nau claims it makes the world’s most sustainable performance apparel that combines sustainability with performance. The brand uses a self-invented textile treatment – PFC-free DWR – and only used 10 sustainable textiles this has only a minimal negative impact on the environment.

The ROF anorak is a sporty and oversized pullover jacket with a quarter zip, fully adjustable hem and hood. It is available in two colors – sage and tangerine. Made from a blend of cotton, nylon, and poly, this anorak is a garment dyeing technique that requires less water and chemicals than normal dyeing techniques.

Additionally, Nau’s commitment to sustainability goes beyond clothing as the brand donates 2% of every dollar you spend Environmentalists at the grassroots.

Naus ROF anorak

9. Domenico hemp shirt by Thought

Thought selects yarns with traceable origins, a sense of quality, low impact resistance and durability. The brand uses sustainable materials such as organic cotton, hemp, tencel, bamboo, wool, recycled polyester and modal. These materials use less water, require fewer pesticides and generate less CO2 than other commonly used textiles. Thought also uses recycled paper for labeling and the garment bags are made from compostable corn starch.

The Domenico hemp shirt is a short-sleeved shirt made of 100% high-quality hemp fabric. With a pin-spot print and a breast pocket, the shirt is ideal for vacation and casual occasions. The breathable hemp fabric makes this stylish shirt ideal for warm weather.

Domenico hemp shirt by Thought

10. Pact’s Woven Roll-Up Pant

Pact supports environmental sustainability as part of its mission to build the world’s most popular clothing company. The brand uses organic cotton – which is less harmful to the environment than traditional cotton – and supports fair trade practices in its factories. The pact also helps customers choose optional carbon offset payments to offset carbon emissions from shipping. Pact uses packaging made from 100% recycled post-consumer cardboard and cardboard.

The Woven roll-up pants consists of durable organic cotton in four colors. With a touch of stretch and a light fit through the hips and thighs, the woven roll-up pants allow comfortable, unrestricted movement. The pants also have an elastic waistband with a drawstring and several pockets in which you can store your belongings. Pact claims it saves 80.6 gallons of water while making every pair of these pants compared to traditional methods.

Pact woven roll up trousers

11. Pangaias cashmere hoodie

Pangea is a materials science company that aims to protect the environment with more sustainable clothing. Bio-based and recycled fibers are used, including textiles made from recycled plastic bottles. It uses environmentally friendly dyes and a natural, antibacterial treatment based on peppermint oil to prevent odor-causing bacteria from growing.

The Cashmere hoodie is made from a GRS-certified, recycled cashmere post-consumer blend. The composition contains 70% recycled cashmere, 25% virgin cashmere and 5% Australian wool. The hoodie is available in three colors: black, cobalt and blue. The soft material makes the hoodie light and gives the garment a luxurious feel.

Pangaias cashmere hoodie

With fast fashion industry’s growing negative environmental impact as more consumers around the world shop online, it is high time that fashion brands adopt sustainable materials and production methods. You can feel good patronizing these brands that strive to lessen their negative impact on the planet.

Take a look at this Clothing lines for women these are also on the way to more sustainable clothing.