Peloton is about to tack on a whole lot of {dollars} in charges to its Bike and treadmill, citing inflation

Peloton Interactive Inc.’s stationary bikes are on display at the company’s Madison Avenue showroom on Wednesday, December 18, 2019 in New York, USA.

jeenah moon | Bloomberg | Getty Images

peloton is on the verge of effectively charging customers more for its original Bike and Tread products, citing rising inflation and increased supply chain costs.

Beginning Jan. 31, the company will ask customers to pay an additional $250 for delivery and setup of their bike and an additional $350 for their Tread, according to a banner on its website. This will increase the cost of these products to $1,745 and $2,845 respectively.

Previously, Peloton said that the $250 and $350 shipping and assembly fees are included in the overall Bike and Tread price.

The price of Peloton’s newer $2,495 Bike+ product will not change, according to its website.

In the UK, Germany and Australia, Peloton has similar news on its website that costs will increase from January 31st.

During a recent company executive meeting, Dara Treseder, Peloton’s chief marketing and communications officer, said the changes were due to rising inflation and higher supply chain spending.

“Right now people are raising prices. Ikea just raised prices. We want to go in the middle,” Treseder said, according to a recording of the meeting available to CNBC.

She added that the company doesn’t want to be perceived as “switching and baiting” with customers.

A Peloton spokeswoman told CNBC in an emailed statement, “Like many other companies, Peloton is impacted by global economic and supply chain challenges that affect majority, if not all, companies worldwide.”

“Despite these increases, we believe we still offer the best value for money in connected fitness and provide consumers with various financing options that bring Peloton to a broad audience,” said the spokeswoman.

The $39.99 monthly subscription fee that connected fitness users pay for on-demand content remains the same.

In August Peloton had lower the price of the cheaper bike product by about 20% to $1,495 in hopes of appealing to more consumers with a cheaper option.

After seeing increased demand from consumers looking for at-home exercise equipment in 2020, Peloton’s momentum has faltered significantly over the past few months. The stock also took a hit. Shares fell about 76% in 2021 after soaring more than 440% the year before.

In November, Peloton lowered its full-year outlook due to ongoing supply chain constraints and slowing demand. Analysts have said they expect the company to have had a weaker holiday as well, which is a possibility prompt a further cut in its full-year forecast.

Last Thursday, Nasdaq said Peloton’s shares would be replaced by Old Dominion Cargo in the Nasdaq 100 Index, effective January 24.

Will Bike Four Meals cyclists increase cash for hundreds dealing with meals insecurity

HATFIELD, Massachusetts (WWLP) – Hundreds of cyclists rode through scenic Pioneer Valley on the first Sunday of Fall to raise funds for the Food Bank of Western Massachusetts.

An agency that tries to feed 100,000 people a month who are facing food insecurity.

“This is a decrease from last November’s peak when we provided food to 125,000 people, but that’s still 20 percent more than before the pandemic, so we’re nowhere near out of the woods,” said Andrew Morehouse, executive director of the Food Bank of Western Massachusetts.

The “Will Bike 4 Food” fundraiser was held virtually last year due to COVID restrictions, so it was good for everyone to be back.

“With every dollar the board takes, they can buy four meals for families in need of food in western Massachusetts, which is incredible,” said Brian Lapis. “You can do the 10 miles, the 25.50, or the 100 miles if that’s your thing.”

As a moderator, 22News Storm Team meteorologist Brian Lapis gathered the cyclists at the start line before sending them on their way.

It started with cyclists taking a 25-mile ride starting in Hatfield. They trained hard for this event, but the win doesn’t mean as much to them as the fundraiser itself.

Susan Galereave, a cyclist from Florence, said, “Yes, we are not for the speed, we are for the team spirit to raise money for the Food Bank of Western Massachusetts. A great purpose, just a fun day to be on our bikes. “

“Many of us take our access to food for granted and there are so many locals who don’t,” said Laurel Turk from Sunderland.

Since the first Will Bike 4 Food in 2011, the Food Bank of Western Massachusetts has raised over $ 1 million, the equivalent of 4.5 million meals for our neighbors in need. Your food will be distributed to 175 local pantries in all four counties in western Massachusetts.

Memorial bike journey raises cash for Wyoming Valley Habitat for Humanity

BACK MOUNTAIN, Pennsylvania – A 35-mile bike ride through Back Mountain in Lucerne County on Sunday served Habitat for Humanity.

The 12th annual Spencer Martin Memorial Bike Ride started bright and early on Penn State’s Wilkes-Barre campus in Lehman Township.

Martin was a longtime volunteer for Wyoming Valley Habitat for Humanity. At the age of 70 he lost his battle with cancer.

The organizers say Habitat for Humanity could not fulfill its mission without volunteers and charitable gifts.

The proceeds from the trip will help the organization continue to eliminate poor housing.

“Supplies keep getting more expensive. The average house we sell is $ 75,000. Every dollar counts!” said managing director Karen Evans Kaufer.

Each participant received a free t-shirt while driving in Lucerne County.

Peloton buyers face new actuality as bike maker’s prices damage income

Jen Van Santvoord rides her Peloton exercise bike home on April 7, 2020 in San Anselmo, California.

Ezra Shaw | Getty Images

Peloton Investors threatened a rude awakening on Thursday.

Many expected the connected fitness equipment maker to report a decline in sales. Gyms reopened, and outdoor runs and vacations were popular in the summer months. What investors weren’t expecting was a 20% price cut into the company’s top-selling product and an increase in marketing spend.

The growth is slowing down and it is less profitable.

About $ 2.9 billion of Peloton’s market cap was cut off on Friday, the day after the company’s price announcement and report an unexpectedly high loss in the fourth fiscal quarter.

For most of 2020, the company rode a wave of home-based consumers willing to spend thousands of dollars burning calories when gyms closed due to the pandemic. Such an increase in demand led to problems in the supply chain, Forcing peloton to spend more money Expedite deliveries. Nonetheless, the growth came about a lot easier than anyone could have imagined. Pelotons Quarterly sales rose to more than $ 1 billion for the first time when the year ended.

Two years ago, Peloton had 511,000 affiliated fitness subscribers. Now the company has 2.33 million. These are people who are spending $ 39 a month to access Peloton’s digital workout content in addition to owning one of the company’s home fitness equipment.

The supply went with me too. Peloton was one of the biggest winners of the Nasdaq 100 last year, with stocks rising 434% in 2020. However, this year the stock has fallen nearly 30% so far, closing at $ 104.34 on Friday as investors stare at a new reality.

Wall Street has mixed opinions about where the stock could go next. According to FactSet, the analysts’ average target price is $ 133.40. That’s solid above its 52-week low of $ 68.06 last August. But a good deal below its all-time high of $ 171.09 in January.

However, many agree that Peloton’s path to profitability is changing.

“If you had told me yesterday that Peloton would hit 1.3 million net networked fitness additions in fiscal 2022, I would have said the stock would rise 10%,” JP Morgan analyst Doug Anmuth said in a press release to customers. “But the composition of how Peloton gets there is different than expected. The reduction [in the Bike price] is bigger and earlier than expected. “

Anmuth has a target price of $ 138 on Peloton stock. He continues to anticipate international expansion and future product launches, including a purported rowing machine, will fuel growth.

However, Peloton is forecasting an adjusted loss of $ 325 million before interest, taxes, depreciation and amortization for fiscal 2022, which has just begun. The company does not expect to be profitable again until 2023.

In the final quarter that ended June 30, total gross margin fell from nearly 48% in the year-ago quarter to 27% as the costs associated with a treadmill recall and additional shipping costs weighed on profits.

“In the last year and a half [Peloton] Didn’t really have to pull levers, “Wedbush analyst James Hardiman said in an interview with CNBC’s Tech Check on Friday.” And now they have to play so they can continue this growth story. “Their cards are just right, so that current rating sticks. “

Higher marketing spend

Not only is Peloton lowering the price of its bike, it will also significantly increase marketing spending in the coming months. It faces tougher competition in the connected fitness space from Hydrow, Tonal, and Lululemon-own mirror.

Peloton hasn’t revealed exactly how much it plans to spend, but sales and marketing expenses rose 172% year over year in the most recent quarter.

In a phone interview with CNBC, Peloton President William Lynch said the company plans to use a series of paid media advertisements to specifically draw attention to its tread. The cheaper version of the two treadmill machines from Peloton is Start next week in the US, after a month-long delay due to a recall.

“We believe it will allow us to grow faster and it will counter the drop in bike prices,” said Lynch.

Peloton previously stated that it sees opportunities to reach around 15 million households worldwide and sell 20 million devices, compared to 2.33 million it has sold to date.

According to Simeon Siegel, an analyst for BMO Capital Markets, Peloton’s stock has essentially risen as if the company had already met those budget and equipment goals. Peloton is still a long way from that. And lowering the price of bicycles might not be enough of a catalyst to get it there, he said.

Siegel has the lowest price target among Wall Street analysts for Peloton stocks at $ 45, according to FactSet. That would mean Peloton’s value is more than half its current retail value.

“Lowering the cost of the bike can attract new customers, but it shouldn’t extend its lifespan,” said Siegel. “And if anything, one can hypothesize that the lower the acquisition costs, the lower the migration barrier [or drop the service]. “

“If the competition stays high, which we think will be, we will take care of the marketing [costs] will continue to grow and not the other way around, “added Siegel.

Reach a new audience

Management said that Peloton is cutting prices on the cheapest product in order to reach more customers who might otherwise not be able to afford the company’s devices. The company also said that it has built enough manufacturing capacity in recent months to afford the price cut as it achieves greater production efficiency.

When asked by analysts, Chief Executive John Foley commented on a conference call on the results that Peloton is on the offensive – not the defensive.

“When we think about the competitive landscape, we think about democratizing access to great fitness, which has always been in our playbook,” he said.

Foley also said that Peloton believes that one day their treadmill business will be two to three times the size of their bicycle business today. The company does not currently break any revenue from bikes versus treadmills.

Peloton’s growth in the treadmill category was paused after the company recalled from his Tread and Tread + machines due to reported injuries and the death of a child. In particular, the company is facing several related lawsuits. And on Friday It revealed that the US Department of Justice and the Department of Homeland Security had subpoenaed Peloton for more information on this.

With Peloton resuming sales of the Tread – the cheaper of the two machines – analysts should be able to gain more insight into consumer reaction. (It’s unclear when Tread + sales will resume.)

Bank of America has upgraded the fitness company’s stock on Friday, buying from neutral, raising its target price by $ 3 to $ 138 per share. The Wall Street company said it would be most optimistic if Peloton had an opportunity to grow its treadmill sales in the years to come.

“Peloton indicated that Tread’s leads were ‘incredibly strong’ and we trust that enthusiasm at the launch is not unfounded,” said analyst Justin Post in a research note. “We think in six months [subscription] Adds will be more important to the stock than margins. “

—CNBCs Michael Bloom and Crystal Mercedes contributed to this report.

St. Louis utilizing zebra-style delineators to assist separate automotive and bike visitors

ST. LOUIS – Installation of Zebra® delineator posts along Union Boulevard in the city’s Central West End began on Wednesday. The black and white striped devices are new to St. Louis. Officials say they are easy to spot and create a bump to separate bicycle and vehicle traffic.

“I think anyone who’s ridden a bike in the City of St. Louis has had a tight run,” said 28th Ward Alderwoman Heather Navarro. She rode her bike on Wednesday afternoon to see the progress of the project.

The 28th community project is funded by money from a capital improvement fund available to every community in the city of St. Louis. A city official said feedback from other cities using Zebra® delineators has been positive.

The installation of around 300 objects will continue in the coming days. The area spans both sides of Union Boulevard from Lindell to Delmar Boulevard. The installation is expected to take several days.

The plan coincides with a refurbishment project that allows some changes. A designated bike path will be laid out along the curb. The Zebra® delineators separate the cycle path from a lane for parking vehicles.

The exchange creates more distance between bicycle and vehicle traffic. The parking spaces are located along the curb with the bike path between parked cars and vehicular traffic.

“There are other places in the city where we have protected bike lanes via parking lots, but that’s still something new,” said Navarro.

A city official said it was possible that Zebra® delineators could be used in other areas of St. Louis. The city will evaluate the effectiveness of the project.

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Metropolis Voters Assist Public Cash Invested in Bike Share – Streetsblog New York Metropolis

New York City residents overwhelmingly support the use of taxpayers’ money to expand bicycle traffic and increase the range and equity of the Citi bike system – a subsidy tool that the de Blasio administration has steadfastly supported during its seven-plus years in office opposed, as a new poll shows.

In newly released data from a previous poll on transportation alternatives, 63 percent of voters said they “support grants that encourage cycling in New York City, including Citi Bike.” Only 34 percent opposed public subsidies, which are routine for any other form of public transportation, including subways, buses, express buses, and public transportation the mayor’s ferry system.

However, unlike these forms of transit, Citi Bike has not only recovered from its pandemic decline in rider numbers – which was lower than other modes of transport – but began to surpass its pre-pandemic rider numbers in September 2020. Sam Schwartz reported:

By April 2021, Citi Bike had a monthly record of 2,044,103 trips.

Despite the lack of public subsidies, Citi Bike is slowly expanding across the city, albeit at a much slower pace than if Lyft’s proprietary system had entered into a true public-private partnership with taxpayers.

“As New York City is focused on recreation, we need to harness the momentum of our bicycle boom and make sure this affordable, equitable, and sustainable option reaches more New Yorkers,” said Marco Conner DiAquoi, assistant director, Transportation Alternatives. “Our survey shows that a wide range of New Yorkers are in favor of urban cycling subsidies, including Citi Bike. … A city budget that extends the bicycle share to more New Yorkers is not only good policy but also good policy, and we hope our current and future leaders will take note of this. “

New York remains an outlier when it comes to public subsidies for bicycle parts. In Washington, Boston, Philadelphia, Jersey City and Hoboken (to be announced tomorrow), taxpayers have the game of reducing car use in a rapidly warming world. But even among car owners, support for public bicycle subsidies is high. According to the TA survey, 58 percent of residents of households who own cars support subsidies.

The survey of 805 registered voters was carried out at the end of last year and has an error rate of 3.9 percent.

In other findings:

  • Low- and middle-income New Yorkers strongly support subsidies, with 65 percent of people earning less than $ 50,000 and 69 percent of people between $ 50,000 and $ 100,000 supporting subsidies.
  • Latinx voters are the strongest proponents of subsidies to encourage cycling. 79 percent of this diverse population support taxpayer underwriting.
  • Manhattaners support most of the subsidies (67 percent), but the Staten Islanders are the second largest supporter by district. 65 percent seek public support for cycling.

Still, if asked repeated from Streetsblog Mayor de Blasio has opposed public subsidies for this form of public transport.

Do you know what’s working in NYC transportation now? No transit finances. Don’t show up #bikenyc Lanes.

The numbers are in and it is @CitiBikeNYC.

CitiBike has just hit new July levels, * beating * last year’s record high, despite almost no office commuting pic.twitter.com/ksa5oHCubZ

– Bike New York (@bikenewyork) August 18, 2020

“We have something that was a huge success and didn’t need city money, honestly, it’s not my impulse to say, ‘Let’s start putting city money into this'” the mayor said in 2019. “I am very pleased with the idea that we have certainly not been able to achieve the result we needed so far if we did not subsidize it.”

Former DOT Commissioner Polly Trottenberg said, that A $ 400-500 million subsidy would accelerate Citi Bike’s expansion into the Bronx, Queens, and Brooklyn. Currently, Citi Bike’s expansion into parts of these districts will not be complete until 2023. A city-wide Citi bike? It’s not on the current mayor’s agenda.

Conner DiAquoi repeated that it should be.

#BikeBoom latest!

Monthly trips are> 2 million @CitiBikeNYCis new normal

A seasonal slump is inevitable (?? earlier this week tho! ??).

But the use of CitiBike in October was despite all ?? pic.twitter.com/zjvy9QrWan

– Bicycle New York (@bikenewyork) November 12, 2020

“New investments in our bike-share network would make New York City more connected and less congested, and would involve taking back street space from cars as part of our network NYC 25 × 25 challenge“He said, referring to TransAlt’s campaign to get mayoral candidates to commit to auto-reduction strategies.

A majority of the city council members demanded subsidies in 2017. At the time, Citi Bike was operated by Motivate, whose then CEO Jay Walder said a five-district system would not be possible without city subsidies. But that was before Lyft bought the system – and yet full coverage of New York City is hard to come by.

Some cycling advocates are skeptical that Citi Bike specifically needs a subsidy when there is so much more work to be done on the range of subjects.

Mayor de Blasio (center), last seen cycling in August 2018.  Photo: Natalie GrybauskasMayor de Blasio (center) rode a Citi bike in August 2018. Photo: Natalie Grybauskas

“When the city has more money on bikes, let’s build it into new models of protected bike lanes and deferred green wave promises like safe lane safety during resurfacing and bike lane inspection,” said Jon Orcutt of Bike New York. “Citi Bike is growing much faster than the network of safe bike paths.”

Indeed, despite the lack of public funding, Citi Bike promoted its success.

“Citi Bike is one of the most successful bike-share programs in the world because it is a long-term – and increasingly regional – public-private partnership,” said Caroline Samponaro, Lyft’s director of transit, bike and scooter policies. “With nearly 120 million journeys since its launch in 2013 and an increasing number of drivers over the past year, it is clear that the system offers New Yorkers a fast, easy and affordable way to get around that has become an indelible part of the public The city’s transport network. ”

The latest TransAlt data follows an earlier release of polls that found a vast majority of New Yorkers (including many car owners) to support road safety improvements and the repurposing of roadside space for better use than car storage. as reported by Streetsblog.

WKU college students bike to E’city, elevate cash for Alzheimer’s trip | Native Information

Alzheimer’s disease is the leading cause of death in the United States, according to the Centers for Disease Control and Prevention.

At Western Kentucky University, a group of students called Bike4Alz will ride cross country to raise funds and raise awareness about the disease.

The group will head to California and then cycle from the California coast to Virginia Beach, Virginia on May 18, arriving around July 28. This ride is approximately 3,600 miles in approximately 13 states. The bikers will average about 70 miles a day.

Along the way, students will hold events to raise funds and raise awareness in various locations around the country. The goal this year is to raise $ 100,000 for the Alzheimer’s Association.

In preparation for this ride, students cycled from Bowling Green to the Texas Roadhouse in Elizabethtown on Sunday, where they had set a table to raise awareness and money.

Justin Geilear, director of ride operations, said he was involved in the organization because the disease affected his life.

Geilear said his grandfather has Alzheimer’s and is currently on a memorial ward. He said he remembered seeing his grandfather after school, playing chess, and hearing his war stories. Now Geilear said it was difficult for him to formulate sentences.

“I’m really very passionate about trying to find a cure and not letting people go through the same thing,” he said.

Cy Whitler, one of the drivers who has been involved since 2019, said he learned about the organization through his brotherhood Gamma Delta Fiji. Whitler said his grandmother died of Alzheimer’s.

Due to the COVID-19 pandemic, the trip was canceled for the summer of 2020, but the group was still able to raise funds.

“We were all pretty torn,” said Whitler.

Whitler said the team often practice and train for the ride, including 20 to 30 mile trips on the weekends. He said that those who take part in the ride are not necessarily trained cyclists, some even beginners.

Geilear said he was told by previous drivers that no training can be done to fully prepare for the entire trip. He said he was particularly concerned about the more mountainous regions of the country they have to drive through.

While driving, individuals can enter people’s names on the website under bicy4alz.org/dedicate-a-day. At the start of each day of driving, Geilear said they would read the names out loud to motivate who they were driving for.

“I’m very excited. I’m ready to go,” said Whitler. “I wish we could go tomorrow.”

Those who want to support the group can do so at bicy4alz.org/support-us and can follow the group’s progress on Twitter and Instagram @ Bike4Alz.

Alternatives for Artists; Stay Music at George’s; The place to Bike in Fashion

Here’s a look at what’s happening in northwest Arkansas, sponsored by Keurig Dr. Pepper‘s mini can variety package.

We talk about giving back a lot, and here’s a very easy way to do just that. The 7hills Homeless Center accepts donations in kind again. The items in greatest demand right now are shaving cream, tents, and men’s jeans in sizes 32, 34, and 36. You can drop these items off at the 7hills Day Center on School Avenue in Fayetteville. We have a link to a full list of items you need on our website.

If you’re looking for live music on Thursday April 30th, George’s Majestic Lounge has you covered. The band “Right-Field” will take the stage at 8:30 pm for a one-night-only concert. Tickets is twelve dollars and the doors for the show open at 7:00 p.m. You must be at least eighteen years old to attend this concert.

Are you looking for your creative tribe? Would you like to be part of the art scene in Northwest Arkansas? Then it is time for you to join the Artist of the Northwest Arkansas. They are a non-profit organization of artists who support each other and at the same time promote the visual arts in our region. Membership offers many benefits, including educational opportunities, professional workshops, and art trips. We have membership information on our website.

Speaking of artists who Artist 360 The program for local artists has been extended for a further three years. The program has also been expanded to include additional scholarships. The aim is to identify and promote the leading artists in the region. The program began in 2018 as a three-year pilot project that ultimately awarded grants of $ 342,000 to 60 artists from all disciplines. Overall, this next iteration will include $ 600,000 in funding.

Buckle up your bike helmets because Slow streets NWA is here! From this weekend. Some neighborhood streets in our region are safer to walk, cycle, and travel without a vehicle. These routes, which are wider than sidewalks and hiking trails, are accessible and open to all community members, not just serious cyclists and competitive athletes. As Mother’s Day and Memorial Weekend both take place in May, this could be the perfect time to explore our region on your bike.

Houma man plans to bike 1,500 miles to lift cash for veterans

Ricky Folse of Houma plans to leave April 1 for a 1,500 mile bike ride from New Orleans to Key West to raise money, raise awareness and help homeless and trapped veterans in the south.

He said he got the idea after living in Thailand for five years with two friends, both military veterans who found it difficult to adjust after returning to the US from overseas.

“A friend of mine who returned to Florida drank himself to death,” said Folse. “Then when COVID hit, everything in life slowed down a bit. I wanted to turn to something more positive. This is something I want to do to honor my departed friend.”

Folse, himself an Army veteran, said he has received a lot of help from the community, including veteran attorneys, sheriff’s office staff, and others who have become a network of people eager to lead him to success.

One such person is Rod Russell of BG Bicycles in Houma, who acts as a trainer for Folse.

“As humans, we always have to give something back and help people in various areas. Whenever it happens, it’s like a domino effect that just keeps expanding, ”said Russell.

American Veterans Advocacy’s Johnny Smith is helping Folse as a coordinator.

“I’ll make sure he’s safe during the trip,” said Smith. “And we want to promote education and resources for the homeless and incarcerated veterans.”

A year of devastation:Louisiana has been rocked by COVID-19. Is there an end in sight?

Folse, who has a local logging business, has trained more than 1,000 hours on the bike since December and now rides eight hours most days. First he wanted to see how quickly he could get to Florida; That changed, however, in that he took time in most of the major cities on his route through Louisiana, Mississippi, Alabama, and Florida to make a documentary about PTSD and homeless veterans on the RICKFITXTREME YouTube channel.

“In every town I cross, I’ll have food delivered to them and interview those who want to share their experiences,” said Folse. “I want to make sure you don’t know that you won’t be forgotten.”

In a first run, Folse will donate blankets, personal care products, shoes and clothing, and 200 lunches from Spahr’s Seafood to homeless veterans. He will also be conducting interviews for the first video on March 19th.

Donations will be accepted through March 17th at the Body Elite Fitness Center, 1953 Prospect Blvd., and the Powerhouse Gym, 6803 W Park Ave., both in Houma. You can also donate on a Facebook page he’s dedicated to his ride bit.ly/RickFitXtreme.

Go fishing in type with the ‘Willoughby 65’ customized BMW bike

While successful fishing requires patience and calm, nobody says that you can’t be fast and loud on the way to the lake. This beautiful BMW was created by VTR Customs on the shores of Lake Zurich – and is just waiting for you to bite it!

The arrival of the Biarritz-based Wheels and Waves Festival in 2012 sparked a craze for custom motorcycles, which were hot topics of surfing and skateboarding. However, Zurich-based Cafe Racer craftsman Dani Weidmann doesn’t like following the crowd. For the great “Willoughby 65” build pictured here, he was inspired by a sport that is not so easily associated with a cool and carefree lifestyle: fishing.

Weidmann’s VTR customs workshop is located on the shores of Lake Zurich, where he spent his childhood in his uncle’s boat rental company and where he went on relaxed fishing expeditions with his cousin. A love of the hobby led Weidmann to discover the 1964 comedy ‘Man’s Favorite Sport’, in which Rock Hudson plays the fake fishing expert Roger Willoughby, who works as a smooth-talking tackle salesman with high-end sporting goods supplier Abercrombie & Fitch works – despite never having thrown a line in his life.

The film’s focus on fishing and its perfect portrayal of the zeitgeist of the 60s captured Weidmann’s heart and led to the creation of the “Willoughby 65”, which not only reflects the name of the main character, but also the year the builder was born and the BMW R65, which he chose as the basis for the project. And the finished article is far from the solid middleweight tourer that emerged from the Spandau plant in 1982. As a multiple Swiss Motocross and Supermoto champion, Weidmann has a need for speed that the standard of the motorcycle simply cannot meet with 26 hp.

That meant tearing the engine down and rebuilding it using a large bore 865cc Siebenrock 860cc kit, adding custom camshafts and valve trains, and ditching the standard Bing carburetors in favor of flat-slide keihins. More power was released through gas-filled cylinder heads, a high-performance ignition system and a tailor-made two-in-one downpipe with a Hattech silencer.

In the meantime, the frame was stripped of all superfluous brackets and hangers before it was powder-coated in matt gray to create a subtle contrast to the all-black engine, the wheels, the fork legs and the diamond-like fork tubes made of carbon. Black Edition Ohlins shock absorbers were used to reduce the ride height of the rear and improve handling. The rear end has been kept to a minimum with a lowered frame, short fender and built-in LED lighting.

The bike is super clean up front too, as the Brat style handlebar only carries a single microswitch (the main electrical switches have been inserted into the engine covers). Meanwhile, the fuel tank received a sight tube to monitor the fuel level and housed an integrated Motogadget ‘Tiny Tacho’ and a tailor-made clock head from the ZeitZone Zurich.

And as for the fishing theme that inspired the bike – it shows in references from ‘Man’s Favorite Sport’ engraved on the tank cap and in the cleverly integrated brackets for a 1950s fishing rod on the right and a boat 1960’s paddle on the left. Weidmann originally built the bike for his own use, but the cost of producing it forced him to make the difficult decision of selling it.

To find out how much it costs – and it seems like a very reasonable price to us – you need to contact him directly through his page on Classic Driver (He doesn’t want Mrs. Weidmann to know how much he has spent …)