Extra are consuming alcohol-free cocktails, spirits, beer and wine

The non-alcoholic beverage industry has skyrocketed over the past year as consumers switch from alcohol-filled nights to their health and wellbeing.

While some drive back completely, others switch to drinks that taste like their favorite drinks, but without alcohol. Once viewed as a passing – even ridiculous – trend, today non-alcoholic wine, beer and, more recently, spirits can be found in bars, restaurants and grocery stores around the world.

However, most consumers of these drinks do not give up alcohol for good. Alcohol analysis company IWSR said 58% of consumers still drink with little or no alcohol, but in moderation.

“With the pandemic, it’s even more important to socialize and connect with friends and family, and drinking is … Co.

The difference is that people now want to “drink healthier”, he said.

Consumers are willing to pay

Whether gin, tequila, vodka or rum, non-alcoholic spirits startup CleanCo claims his line of beverages tastes like the real thing.

Their price points aren’t all that different either.

A 700ml bottle of Hendrick’s Gin costs around $ 40, while the alcohol-free version of CleanCo sells for around $ 25.

But that doesn’t stop consumers from paying the bill. According to the data analysis company NielsenIQ, Non-alcoholic beverage sales rose 33.2% last year to total sales of $ 331 million.

Sales of non-alcoholic beer and cider rose by 31.7%, but above all sales of non-alcoholic spirits rose by 113.4% in the same period.

CleanCos alcohol-free apple vodka and spiced rum.

Courtesy of CleanCo

The cost is justified by the time and labor it takes to create soft drinks that have the same taste, aroma, and mouthfeel as traditional spirits, said Justin Hicklin, chairman of CleanCo.

“We use eight or nine different distillation techniques to extract flavors,” he said. “It’s an enormously complex thing – and quite expensive.”

Hicklin said the juniper used in the company’s non-alcoholic gin comes from a single supplier in Bulgaria – “the best juniper you can buy”.

CleanCo entered the UK market in 2018 after founder Spencer Matthews saw significant upward trends in the once severely underrepresented industry. The brand partnered with Demeter & Co, which launched the company’s soft drinks in the US market in October.

Menashe estimates there are between seven and 10 million potential consumers in the United Kingdom and another 12 to 15 million in the United States.

“We are focusing on these two markets for the next two years,” he said.

Pricing doesn’t seem to be an issue for consumers at the moment.

Mark Livings

Lyre’s CEO

Bottles of non-alcoholic spirits from lyre are even more expensive. Founded in 2019, the company closed a £ 20 million (US $ 26 million) financing round in November, with the company now valued at £ 270 million (US $ 357 million).

“The products contain ingredients sourced from 39 different countries of origin to deliver the exact flavor profile,” said Mark Livings, Lyre CEO. “Some of them are so complex that they have more than 36 different flavors.”

Livings said the brand is in “hyper-growth mode,” with a bottle being sold every 30 seconds.

“Price doesn’t seem to be an issue for consumers right now,” he said.

Interest in Asia and the Middle East is growing

In Asia and the Middle East, too, the increasing demand for non-alcoholic and low-alcohol beverages is increasing rapidly.

Lyre is available in 60 countries and the three largest markets in Asia are Singapore, Hong Kong and mainland China. The company expanded into Malaysia and eight countries in the Middle East that have strict regulations on alcoholic beverages.

“We’re going a completely different way [there] how we take over the rest of the world, “Livings said.” We do this respectfully … make sure we abide by all local laws and all … sensitivities. “

Lyre’s non-alcoholic gin, called “Dry London Spirit”, is the company’s most popular product in the UK.

Courtesy Lyre’s

Livings said it was an exciting time for the global liquor industry “which will bring in a few extra billion people”.

“You would see the highest income earners or the very wealthy prioritize their health, but now it is starting to invade all consumer groups,” he said.

Age is another factor. Younger people who have grown up during wellness movements promoting plant and organic foods are reportedly drinking less alcohol than generations before them Research published by the International Journal of Drug Policy.

However, non-alcoholic spirits are not consumed by everyone. Hong Kong’s Darkside, called the 49th best bar in the world in 2021, relies on ingredients like coconut water, Sichuan peppercorns and kombucha rather than alcohol substitutes.

“We work with kombucha because not only does it create the taste, but we’ve also found that many of the reasons people don’t drink alcohol at social gatherings are because they are on a detox, are on a non-alcoholic diet, or are pregnant. Said Arcadius Rybak, director of bars at Rosewood Hong Kong, where Darkside is located.

“These categories of diners tend to never turn down a beneficial kombucha,” he said.

Not for everyone

Although soft drinks are “becoming the norm rather than the anomaly,” not everyone is inclined to try them, said Singaporean Eunice Tan.

Tan said she doesn’t like the taste of alcohol, so products that mimic the taste of gin or bourbon wouldn’t appeal to her.

Lyre’s alcohol-free Spiced Cane Spirit is one of his bestsellers.

Courtesy Lyre’s

“Because I’ve never been drunk, I don’t know what the ‘original’ tastes like or what ‘buzz’ is like,” she said. “So no, I wouldn’t choose a non-alcoholic alternative … unless I’m throwing a house party and wanted to pamper my guests.”

Some soft drinks are also not completely alcohol-free. According to the IWSR, non-alcoholic drinks are defined as containing less than 0.5% alcohol by volume. However, this is one reason why addiction counselors recommend people with a history of alcohol abuse to avoid these drinks opinions on the subject are mixed, according to Alcoholics Anonymous website.

More choices

Until recently, teetotalers in bars and restaurants could choose between mocktails, soft drinks, juice or water, which for some was not good enough.

“Mocktails have always been too cute and childish … I could mix OJ and 7 Up myself,” Tan said. “If I was eating out or in a bar, I would appreciate the creativity and attention of the house when it comes to adult tastes.”

Cloudstreet’s “I can’t believe it’s not red wine!” is made from cherry juice, pink peppercorns and a mushroom syrup.

Courtesy of Cloudstreet

Dan Durkin, Food and Beverage Director at American Club Singapore, said the response had been positive after the Social Club launched non-alcoholic spirits from the British brand Seedlip.

“When you have a gin and tonic with Seedlip gin, you’d feel like you’re drinking the real deal,” he said.

In addition to health and religious reasons, people asked for these drinks because they “didn’t want to appear out of place with friends or colleagues”. Others want options other than “just a plain old soft drink but something more interesting and handmade,” he said.

Cloudstreet’s “I Really Mead You Right Now” is made from Portuguese honey and flowers.

Courtesy of Cloudstreet

Some restaurants, like Cloudstreet in Singapore, even combine soft drinks with the meal.

“We didn’t want to exclude our non-drinking guests from an entire experience,” said Vinodhan Veloo, Group Beverage Manager, Cloudstreet. “We even serve … pairing in the same wine glasses for consistency.”

The costs? Additional $ 128 ($ 94) per person.

Customers pay top dollars because drinks contain ingredients like Portuguese honey, lapsang souchong (a type of black tea), pink peppercorns, and mushroom syrup, Veloo said.

Hong Kong’s DarkSide has three soft drinks on its menu.

Courtesy DarkSide

According to the IWSR, the trend in soft drinks shows no signs of slowing. The beverage analysis firm predicts the industry will grow 31% by 2024 as more bars and restaurants offer soft drinks.

“I remember going to a restaurant 20 years ago that didn’t have a vegetarian option,” said Hicklin of CleanCo. Similarly, “bars would not survive today if they only sold alcoholic beverages.”

Bent Paddle Serving to Increase Cash, Consciousness of Psychological Well being Providers with New Beer Launch Thursday

$ 1 for every pint and $ 5 for every growler or crowler of the new Pay It Forward Pale Ale purchased goes back to Amberwing.

DULUTH, Minn .– Experts Say Mental Health Problems in Children and Adolescents are On the Rise. So an organization and a brewery are working together to promote a new beer that is raising money for mental health resources.

Bell Bank’s Pay-It-Forward Launch Party at Bent Paddle Brewing this Thursday is raising funds for Amberwing, a Duluth-based center for the wellbeing of youth and families.

In a survey sent by the organization, the results showed that the prevalence of depression in the Duluth area has increased by 25% among those under 35 since the beginning of the pandemic.

Experts there said it is important to spot signs that your child is suffering from depression and anxiety, such as: For example, staying home from school more, isolating yourself, or feeling more sad or anxious in general.

“The earlier the intervention, the more effectively the children can learn the skills that we teach at Amberwing and apply them in everyday life,” says Becky Hoversten-Mellem, Clinical Supervisor.

They say one of the barriers was that it was embarrassing to seek help, and even 18% reported the cost of treatment or didn’t know where to go.

Organizers say everyone should know about the mental health resources in the city and reach out to them when needed.

“It’s important for the community to know that it’s okay to ask for help,” said Hoversten-Mellem. “Don’t hold back when you’re having trouble, let an adult know you need help.”

Bent Paddle’s new Pay It Forward Pale Ale will be unveiled at Thursday’s event. $ 1 for every pint and $ 5 for every Growler or Crowler purchased goes back to Amberwing for approximately the next month.

“We’re always looking for ways to bring people together and solve problems, and for many, many, many eons a lot of this has been done over a pint,” said Pepin Young, director of the taproom and retail operations.

The event runs from 5 p.m. to 8 p.m.

Nation Boy’s new Keeneland beer to boost cash for charity

LEXINGTON, Ky. (WKYT) – Country Boy Brewing is getting ready for the Keeneland fall get-together with a new beer.

The Keeneland Fall Ale with an alcohol content of 5.5% by volume has a “fruity nose with notes of candied orange and papaya” according to the Lexington-based brewery.

Country Boy Brewing and alcohol distributor Kentucky Eagle, Inc. will donate $ 1 for every case of the new beer sold to Blue Grass Farm Charities. The money will be used for the group’s “back-to-school backpacking program”. The brewery says it raised more than $ 7,500 for philanthropic causes.

“We hope to double that number in 2021 and continue to support the industry that makes Keeneland such a great experience for fans and horses,” said Daniel “DH” Harrison, co-owner of Country Boy Brewing.

“Keeneland is proud of its partnership with Country Boy and the continued success of our unique craft beers that celebrate our racing and sales season,” said Shannon Arvin, President and CEO of Keeneland. “We enjoy offering our customers the unique brews that only Country Boy can produce and turning their popularity into a benefit for Blue Grass Farms Charities. We thank Country Boy and Kentucky Eagle for their support of Keeneland and the horse industry. ”

The Keeneland Fall Ale will be available on the route and in stores in Kentucky starting September 1st.

Copyright 2021 WKYT. All rights reserved.

PepsiCo and Boston Beer to create alcoholic Mountain Dew drink

The Boston Beer Company and PepsiCo today announced plans to form a business partnership to manufacture the alcoholic beverage HARD MTN DEW.

Source: Boston Beer Company

PepsiCo and Sam Adams Brewer Boston beer work together to create an alcoholic version of Mountain Dew.

Boston Beer will develop and produce the drink called Hard Mtn Dew, while Pepsi has created a new unit for the sale, delivery and marketing of the product. The drink is slated to hit shelves in early 2022.

Hard Mtn Dew will belong to the flavored malt beverage category and contain 5% alcohol by volume. Early pictures of the products also show that they contain no sugar.

The first hint that Pepsi might move into the alcohol category came in October when Pepsi CEO Ramon Laguarta told analysts that the company would be considering the move. An announcement from the rival followed coke that Topo Chico Hard Seltzer would make it, its first alcoholic beverage for US consumers in decades, through a partnership with Molson Coors drinks. Pepsi also filed a trademark application in June to sell Rockstar branded beer and hard seltzer.

Pepsi has been trying for several years to use the weight of the Mountain Dew name to bring the lemonade into new categories like energy drinks. The enterprise launched Mtn Dew Rise Energy earlier this year. According to Euromonitor, Mountain Dew holds around 7% market share in carbonated soft drinks, which puts it in fifth place.

For Boston Beer, the partnership with Pepsi comes because the company’s own products are struggling. In the last quarter the company did rosy projections for his truly tough Seltzer were hit by a reality check, causing the stock to plummet 26% in one day and the brewer lowering its guidance for the full year.

Meanwhile, the beer category as a whole is struggling. Last year, total beer volume fell 2.8%, although total alcohol consumption rose by the highest level in nearly two decades, according to industry tracker IWSR. Boston Beer too recently announced a partnership with Beam Suntory to bring its iconic brands into new categories.

Boston Beer shares were down more than 2% on Tuesday. The stock is down more than 32% since January and has a market value of $ 8.2 billion.

Pepsi shares rose slightly in trading on Tuesday. The stock is up 4% year-to-date and is valued at $ 213.3 billion.

Boston Beer CEO acknowledges Q2 arduous seltzer gross sales miss – ‘we don’t look very good’

Boston beer CEO David Burwick said Friday the company was surprised by the Truly Hard Seltzer sales disappointing in the second quartersaid CNBC in an interview that management doesn’t “look very smart” according to its previous forecast.

“The trade-off between buying grocery and liquor stores and consuming it at home in bars during this time, especially since the summer hit really hit us,” Burwick said “Closing bell.” “And to be honest, it hit us hard and fast. … We don’t look very smart if we miss these instructions. “

Boston Beer shares plunged Friday to close 26% at $ 701 apiece as Wall Street reacted negatively to the company’s worse-than-expected quarterly results Thursday night. Boston Beer reported earnings per share of $ 4.75 on sales of $ 603 million, while analysts surveyed by Refinitiv reported earnings per share of $ 6.69 and sales of $ 658 million. Dollars were looking for. The lower than expected demand for Truly was a major reason for the loss of profits.

Goldman Sachs said in a message to his customers Thursday that the decline in the second quarter raised questions about the company’s long-term growth plans and its ability to correctly predict its results, although the hard-seltzer category was expected to follow theirs glowing growth in recent years. Analyst Bonnie Herzog downgraded the stock from Buy to neutral.

Boston Beer owns brands like Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard Hard Cider, and other local craft beer brands.

Burwick said the company felt “very confident” in the tough seltzer category through mid-May and Memorial Day, with the unexpected slump not becoming apparent until later and in June when further Covid-related restrictions were eased.

“One of the things that is going on here, different from the March-April period, is that the country opens in May and people go to bars and restaurants. Hard Seltzer is not that well developed in these channels.” yet, “said Burwick, adding,” It will be and it will arrive. “

However, the company made no advance notice to alert investors and analysts to worrying sales developments that the executive said could be a point “for us to learn in the future.”

Despite the poor numbers for the second quarter, Burwick believes hard seltzer is a category that will continue to grow – even if the category has certainly slowed from its old triple-digit growth rate.

He believes the fall of the Hard Selters is actually a “positive sign of reopening” as people move from grocery stores to bars, preferring draft beer to Selters.

“We’re going to win a stake. The question is where the category goes. And you know, if someone out there can give a better feel for it, we’re all ears but we can’t control it,” said Burwick, who has been since 2018 President and CEO of the company and on the Board of Directors since 2005.

Boston Beer’s Truly Hard Selters and Twisted Tea brands remain the two fastest growing brands in the hard seltzer category, Burwick said. He also said the company expects the category to consolidate in the future after many new brands have entered, which would help Truly.

Overall, the company’s revenue increased 33% year over year in the second quarter.

“I don’t think there is another listed beverage manufacturer [alcoholic] or not alc, that’s close to that kind of top-line growth, “said Burwick.” We’re running the business long term and it’s obviously not a good day for investors, but we’ll be back, “he added.” In fact, we’re nowhere going with the same Gone company that we were two days ago. We are just as confident about our future. “

Begyle is aware of my type | Chicago’s Artwork and Beer Scene

How come I haven’t been to Malt Row until a few months ago? I blame the huge number of breweries in town for this complete lack of knowledge, but hey, I’m not complaining.

Imperial Pajamas Coffee Stout

Strong publications mentioned my name

Begyle brows has presented some impeccable stouts lately which made me visit twice. My first visit was to try one of the Imperial pajamas variants released in March 2021. I chose the Coffee Imperial Oatmeal Stout and it’s a winner. This balanced, flavorful beer is ahead of coffee and chocolate.

In May, I participated in the launch of the Snooze Buttons in Barrel Aged 2021. There were two varieties (bourbon and rye) and of course I had to try both. These were two of the best barrel aged beers I have ever drank and I plan to make these releases a tradition.

Bourbon & Rye BA snooze button

Two outdoor seating areas

Please note that Begyle continues to follow COVID safety precautions and the rules are laid out on a sandwich board. They offer a nice patio on the sidewalk with a walk-in window to order. The brewery also has a spacious one Beer garden with umbrella tables.

So many beers to try

Aside from the dark beers, they also brew multiple IPAs, a Season, a Blonde Ale, Cider, and more. After my impressive visits, I look forward to experimenting with more of their beers. Thanks for the great introduction to Malt Row!

Murals from the neighborhood

There are some works of art nearby that are worth a look. Head south on N Ravenswood first and you will meet CarGuys Auto Repair at 4800 N Ravenswood where you can see these two fun-loving pieces.

Artist unknown

Artist unknown

Continue south to 1800 W Irving Park Road to see a beautiful patio mural. Unfortunately, Maderos Latin Grill & Bar has closed permanently, so check out this beauty before it disappears.

Artist unknown

A spectacular mural will greet you about 10 minutes from this point. Turn left on W Irving Park Road and then right on N Ashland. As soon as you turn the corner you will see this phenomenal piece of the Ella & Pitr in the Ten Cat Tavern (3931 N Ashland).

“The silence of the slippers after the rain”

Cheers and happy hunting, beer and art lovers!

Filed under:
art, beer, Beer events, Beer release, brewery, Chicago, Chicago art, Chicago breweries, Street art

Begyle brows; Street art; Raven forest, Chicago, Malt row, Ten Cat Tavern

Deutsche Tage returns to Summit Avenue with German meals, beer and leisure – Twin Cities

The German Days will return to the Germanic-American Institute on Summit Avenue in St. Paul on June 12th and 13th.

The event, which was canceled last year due to COVID-19, is one of GAI’s oldest traditions and features German food, beer and live entertainment. According to GAI, it is the oldest ethnic festival in St. Paul.

Music and entertainment throughout the weekend include the Bavarian music masters and Alpensterne, Ron Machel and the master concert player Josh Eidsor, along with the Turkish music ensemble Makam Baklava and the Rivers Ballet, as well as a special performance by the MN Opera soprano Karin Wolverton.

Admission is free, food, drinks and merchandise are for sale. Adults 21 and older can purchase wristbands for $ 5 to purchase beer and wine. The proceeds will benefit the GAI programs, including German lessons for adults and children, the German Immersion Preschool nursery and the cultural program.

GAI is located at 301 Summit Avenue. There is food at the Schwarzwaldgasthof and Ruhland’s Strudel Haus and there are four beers on tap. For more information, visit gaimn.org.

Goolsby’s, leisure area with self-pour beer station, opens in Manhattan | Enterprise

In a new entertainment venue in Manhattan, people can play games, have a bite to eat, and eat beer from a self-pour station.

“This was the vision of how can we bring something to Manhattan that will attract all ages and provide a place where everyone can come together, just have a great time?” said company founder and former K-State soccer player Denzel Goolsby.

Goolsby’s has a simulator that offers golf and other sports, as well as duckpin bowling, a variation on the sport with smaller bowling balls.

You can load money onto a card to buy craft and light beers, selters, and wines from the self-service wall. People can also reserve the space for birthday parties, business parties, and other events.

Goolsby, a K-State defender from 2016 to 2019 and the soccer team captain, was partner of Bluemont Hotel co-owner Andrew Suber when the store opened. They met during Goolsby’s 2015 academic year when Goolsby was playing a red shirt on the soccer team. Suber and Goolsby began actively working on the project and delving into concepts in August 2019.

“This is a very small way that I try to give back to the community by providing fun ways to come together. So bring something unique that many people have never seen before,” said Goolsby.

Hailing from Wichita, Goolsby holds a bachelor’s degree in business administration and a master’s degree in business administration with a major in marketing from K-State.

“I’ve met some of the most incredible people in Manhattan, and I think it’s always a good time for everyone when I can give these people a good reason to come together and bring great people together,” he said.

Goolsby said he was optimistic that people would want to reconnect.

“I really think what COVID taught me … is a great need to connect with people,” said Goolsby.

‘Area Beer’ helps elevate cash for Adler Planetarium

‘Space Beer’ helps to raise money for the Adler Planetarium

Adler Planetarium works with a brewery on the North Side to raise money for science classes.

You could say it’s a beer that is out of this world.

Adler Planetarium works with a brewery on the North Side to raise money for science classes.


Empirical brewing in Foster and Ravenswood looks like it will happen when the Big Bang Theory folks own a brewery, with beers named after the periodic table, action figures hanging from the ceiling, and comics on the wall.

“We’re just a bunch of nerds too. So the sci-fi art is kicking in,” said Jacob Huston.

For this reason, they took the opportunity to brew a range of beers in collaboration with the Adler Planetarium “Space for Everyone”.

“Everyone has room for a sour beer. Like all of our beers, it’s light and easy to drink,” said Huston.

And 25% of all sales will be for digital programming at the Adler Planetarium, including a science comedy show called “Wow Signal” on Adler’s YouTube channel.

“Especially during this time when the eagle is closed, the mission doesn’t stop. If the universe is still there to explore,” said Chris Bresky.

Bresky plays a character on the show called the Wandering Astronaut, who recently stopped by Empirical Brewing – and can be seen in the artwork on the cans.

“The curious astronaut is kind of the embodiment of all their curiosity. Exploring Earth, a new visitor here,” said Bresky.

And the people at Empirical want to increase the commitment to working with Adler into space.

“We’re actually trying to get some yeast into space, break it down, then propagate it and use it for subsequent batches,” said Huston.

They may not hear you screaming in space, but they can hear you order a beer.

This traditional German-style beer from Ironshield Brewing deserves a standing ovation

As a teenager, I lived in Braunschweig for two summers as an exchange student. If you’ve read my column over the past two years you will know that this was when my love for beer sparked. Unfortunately, my virginal taste buds had no idea that my first introduction to the beer world included the best of the best in my opinion.

I accidentally set the bar too high. When I turned 21, I went to several Oktoberfest events in Georgia to find beer that was even remotely similar to what I had in Germany.

Seven years later – yes, now you know my age – and I’ve finally found what I was looking for. I’ll admit I forgot what fresh German beer tasted like until I poured Lorelei Hefeweizen from Ironshield Brewing.

Bold yet delicate, this brew conveys notes of banana, cloves, and chewing gum. There is something about its acidity and subtle nuances that intrigued me. Part of me wanted to swallow all of the beer, but I took my time for this. It deserves my respect.

Glen Sprouse, the brewery’s founder and master brewer, has been making German-style beer for over 20 years, and boy, it shows. Focusing on authentic German and Belgian style ales, Ironshield Brewing pays homage to the original masters of the craft.

“If this were music, I would be a classical musician,” said Sprouse. “You can make a lot of music with three chords, and rock and roll with three chords is a lot of fun. But there is also a lot to be said for the classics. What I’ve done and with breweries I’ve opened over the years has been focused on beer that made beer famous over the past thousand years. “

Sprouse shared that Hefeweizen has been brewed in Germany since the early 13th century, making it a style that is inextricably linked to the history of beer. He noted that the style can prove to be particularly challenging, requiring specialized equipment as well as skilled brewers.

When making Lorelei Hefeweizen, Sprouse said he brewed the style the way someone in Germany would, and made sure to comply with German beer purity law, also known as the Purity Law. The decree was issued in 1516 and limited the ingredients in beer to only water, malt, hops and yeast. It remained part of German law until 1987. Although newer, more liberal laws have been in force since 1993, many German brewers stick to the old methods and glorify the use of fine hops.

Sprouse said that with traditional wheat beer or any type of German wheat beer, the beer must have a grain bill (raw materials) of over 50% wheat.

“So there are steps in the process where the more wheat you have in the grist, the harder it is to run the process, the higher the total grain bill,” he said. “You could say it breaks the works.”

Most Hefeweizen beer requires secondary fermentation at a higher temperature and pressure than the first time. If this is done wrong, the brewers run the risk of too much pressure building up in the cans. And you know what happens next.

If you are going to try this beer, please pour it into a glass. You will have a hard time finding an American-made wheat beer that sings so sweetly and that deserves your full attention.

Ironshield Brewing is located in 457 N Chestnut St. in Lawrenceville. You can find more information about the delicious beers at ironshieldbrewing.com.