Sergio Rossi Names Model Heroine Creative Director

MILAN — Sergio Rossi has appointed an Artistic Director recruited from the digital creative world.

Evangelie Smyrniotaki, best known online as the Style Heroine, will join the footwear specialist this month to oversee brand image and identity. She will get in touch Sergio Rossi CEO Riccardo Sciutto.

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In her role, the Athens-based Smyrniotaki will oversee advertising campaigns, content creation, styling and creativity, but will not be directly involved with shoe design on a day-to-day basis, although the company announced a special capsule collection called Evangelie Smyrniotaki x Sergio Rossi will be at of Milan Fashion Week in February. Seasonal collections are designed by the in-house team.

“It is a privilege to be with Sergio Rossi at this exciting time and I look forward to shaping a new chapter with the brand. I’ve been a long-time admirer and I firmly believe that the brand supported by Lanvin Group today has only just begun to express its potential,” said Smyrniotaki.

The appointment comes at a time of transition for the luxury footwear brand known for its feminine and decorative designs Fosun group took control of the company last June. fosun Group was renamed Lanvin Group last October and also includes the Lanvin, Wolford, St. John and Caruso brands.

“I am delighted with the arrival of Evangelie and I truly believe that her knowledge of the aesthetics and new media of luxury footwear will bring great value to the brand,” said Sciutto.

“Communication has changed a lot over these years and Evangelie summarizes the new numbers the industry needs; Nowadays, brands need to connect with customers and new communication tools – and I believe in creative management able to meet the needs of communities,” added the brand’s CEO.

On Instagram alone, the Greek digital content creator has more than 400,000 followers, drawn to her polished imagery and storytelling by new generation “it” girls. She has worked with brands and retailers such as Chanel, Prada, Versace and Mytheresa, among others. She ventured into the digital realm by starting the Style Heroine blog in 2011 at the dawn of the influencer scene.

The story goes on

In recent years, Sergio Rossi’s CEO has managed to reorganize the company, Modernization of its production facility in Italy’s San Mauro Pascoli, an important footwear district, and to give the product a precise identity, consistent with that of the brand late founder.

Last month, the shoe brand was unveiled as one of the tenants of Milan’s Spiga 26 real estate project, a move that coincides with the new owner’s commitment to invest in store openings. Sergio Rossi is moving from its current premises on Via Montenapoleone to join the new retail complex expected to open in Spring 2022.

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FULLY VACCINATED Is Inventive Leisure Totally Perfected

It was the debut everyone was waiting for. It was the show that everyone had to see. It was the night everyone dreamed of.

And the wait was worth it.

As individual artists, as individual men David LaMarr and Darnell White are people who know others. The former has spent some time on the theater stage and the latter has spent some time on the piano bench. You have made a name for yourself through work that easily attracts attention and that is remembered for excellent performance. Both have performed on the nightclub stage, with Mr. White playing alongside artists such as Blaine Alden Krauss and Mr. LaMarr play solos in group shows. However, there was a growing anticipation for the moment when David LaMarr would do his first solo show in a New York cabaret room. After the two musicians met and fell in love, their growing legend as a show business couple led many to believe that White would be hosting this solo show musically when LaMarr decided he was ready.

Nobody was prepared for the show they were getting.

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfectedVOLL VACCINATED, the new show – the duo show – with David LaMarr and Darnell White is one of the best performed cabaret debuts in years. Like old professionals, Misters White and LaMarr took the stage from Don’t tell momThe original room provided an hour of entertainment that the happy, sold-out audience will remember as some of the best they have ever seen. The music program consists (almost) exclusively of songs written and composed by Mr. White. All tell the story of the last hundred years that was the New York City pandemic and quarantine experience, and in particular what that experience was and the experience of being in love was like for the two friends. It’s a club act with a personal (and intimate) story – one that any audience can relate to, especially regarding the shared storytelling skills of the show’s leading men.

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfectedReject the idea of ​​a solo exhibition for this duo show, David LaMarr‘s mission was to bring Darnell to light to highlight White’s songwriting talent, which is exactly what he does in Fully Vaccined. Like a perfect pair of completely different people, the more conspicuous of the two (LaMarr) pulls his favorite artist into the spotlight everywhere and demands that attention be paid – and for that he is grateful. Darnell WhiteThe songs have to be heard. Darnell WhiteThe songs are sung. The collection of compositions shown in this piece of musical theater is great: from interesting and beautiful melodic lines to theatrical musical poetry that makes the listener feel like their diary has been read, Mr. White’s comment watches everything we do Knowing about falling in love We live our lives and survive one more day putting in front of us everything we should say about justice and equality, but that we may have trouble getting it right. Every singer should sing a Darnell White Song.

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

In contrast to Mr. LaMarr’s truculent nature, the yin to his yan specializes in foundation. Like an electrical ground Darnell White He remains seated at his piano and supports his lover both musically and emotionally, with a watchful eye and a noticeable strength. He’s the rock David leans on, even from across the room – and it’s not the heels that require the occasional tilt post, that’s for sure: the possibility of is unlikely David LaMarr ever fall off his heels. The nature of their relationship is fully on display throughout their show, and it’s a beauty that should be in the light because it’s an inspiration – not just the romance and the way they complement each other, but the enormity of the The humor they share, the camaraderie and the amalgamation of two extraordinary talents.

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

David LaMarr is an exceptional singer and performer who would excel at presenting any songwriter’s work, but who delves deep into the compositions of Darnell White makes it clear that he is the artist who will most embody White’s canon. LaMarr’s care for the material is so strong that his constant accessory for the show was a music stand to refer to to ensure the absolute accuracy of Darnell’s lyrics. Many know the dislike I have for singers who do not know their lyrics during the performance, but on this occasion LaMarr receives a rare free ticket. It has been almost fourteen months since a live performance. He sings an entire show of brand new works and the songs of his spouse unit, and his desire, no more than that, his need to get these lyrics right is understandable: the heat was on. But if a singing actor wants to read his lyrics from a sheet of paper, he has to do it that way David LaMarr. Not once has his storytelling suffered, not once has he turned his back on the audience, not once has he given the entire exquisite anything other than ninety-five percent (come on, I have to dock at least five percent for the music stand) and epic night. In last night’s performance there was nothing to complain about – neither one of the sixty paying guests nor these journalists. This was a night of love.

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfectedOlder couples tend to react strongly to younger couples weddings when they see their love, raw, vulnerable, exciting and new. Likewise, it’s impossible not to fall in love with the threesome Darnell, David and David N Darnell. It is impossible not to fall in love with Darnell when he uses his beautiful voice to fill the air with his artistic vision that everyone can hear and validate, or David when he opens his most authentic and vulnerable being to a room full of people who could judge these most personal parts of yourself. Authenticity. This is where it starts from beginning to end for LaMarr and White. In this show that will require more appointments all year round, a show everyone must see.

Talk about winning the race, your first time out.

David LaMarr and Darnell White FULLY VACCINATED has completed its opening performances. When new dates are announced, Broadway World Cabaret will post the information.

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

BWW Review: David LaMarr & Darnell White: FULL INOCULATE Art entertainment is fully perfected

Photos by Stephen Mosher