Moncler ‘s New L.A. Flagship Blends Cozy Alpine Model with California Stylish

Have you ever wondered why the ladies of Los Angeles take off their furs as soon as the temperature drops below 70? It’s the dry heat, darling. The city’s desert climate means summer temperatures drop as soon as the sun goes down, allowing Angelenos to contract before heading into the night. Last week, Moncler tossed its hat to the Los Angeles winter sports ring with the opening of its new West Coast flagship. The weather was mild on the evening the boutique opened, but that didn’t stop the city’s It crowd from wearing the Italian luxury label’s signature down styles from head to toe. The new boutique on Beverly Hills’ iconic Rodeo Drive is a multi-story, cavernous proposition with a sculptural central staircase that appears to be carved into an alpine rock wall. Mirrored walls and light wood accents illuminate the room in which pieces of the label are presented genius and Grenoble collections, which give the earthy mountain aesthetic an unmistakable Californian flair.

Kiernan Shipka at the opening of Moncler’s new location on Rodeo Drive.

To open the boutique, Moncler partnered with Los Angeles-based artist Steven Harrington, whose vibrant psychedelic pop creations the Signature mix of timelessness and cross-genre innovation to create a range of distinctive art objects available for sale and spread throughout the space. First up is a larger than life Moncler Pupazzo, located on the boutique’s ground floor, clad in the brand’s signature down jacket and holding a palm tree – a perfect embodiment of the label’s limitless style – from the beach to the mountain top.

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Steve Harrington at the opening of Moncler’s new location on Rodeo Drive.

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