Sports activities & Leisure Highlight – April 2021 #5 | Foster Garvey PC

First and foremost (and so as not to affect Sir Anthony Hopkins – lest I suffer the wrath of Hannibal Lecter myself) the late Chadwick Boseman should have won the Academy Award for Best Actor for his performance in Ma Rainey’s Black Bottom. Point. Indeed, from the Boseman NFT contained in the attendees’ “pouch” to postponing the Best Actor category until the end of the night, the awards show was apparently orchestrated since King T’challa’s victory was a foregone conclusion was – until it wasn’t. We thank Boseman’s family and Hopkins for treating the news with grace, but this appeared to be a disappointment for the Academy. When we talk about treating messages with grace, let’s take stock of what’s on my radar this week:

  • One of the most exciting days in the life of an aspiring professional footballer, NFL Draft Day, is just around the corner. And even before the names of many players are brought onto the big stage, they benefit from advertising contracts. In particular, suspected # 1 overall pick, Clemson University quarterback Trevor Lawrence, hits the headlines with an advertising contract for a cryptocurrency app that pays compensation in cryptocurrency, giving new meaning to the term “new money.” In the meantime, the National Collegiate Athletic Association (NCAA) continues to feel pressure from new legislative developments that would allow college athletes to get advertising deals while they are still in college.
  • In just three years since his first investment in Irish whiskey brand Proper No. Twelve sees professional mixed martial artist and boxer Conor McGregor green and pays out $ 600 million.
  • Mixing entertainment with food is a breeze, so it’s only natural for fast food chains to partner with big-name recording artists like Travis Scott and BTS to increase their bottom line.
  • The Golden State Warriors with Silicon Valley in their backyard are based on their creative technical roots and become the first NBA team to publish their own NFTs. Similar moves in the league (and presumably in other sports leagues as well) are sure to follow.

Thanks for stopping by. See you in May!

Endorsement Deals, Sponsoring & Investments

Ethical to Crypto, the changing nature of sports endorsements
April 25, 2021 via Money Control – Sports Store
Gymnast Simone Biles’ move from Nike to Athleta, basketball player Wilson Chandler’s contract with an NFT brand, shows that athletic endorsements go well beyond cola and sneakers. There was a time when sneakers, drinks, and fast food chains were the meat and potatoes of athletes. They still exist, but things are changing.

Nike reacts to Simone Biles’ departure as the pressure on the brand mounts
April 24, 2021 via FohBoh
Under pressure both domestically and abroad, Nike is grappling with the end of two major advertising deals at a time when Wall Street is losing confidence in the stock. The Swoosh brand suffered another blow on Friday morning (April 23) when the Wall Street Journal reported that Olympic gold medalist Simone Biles ended her six-year relationship with Nike and will now partner with Gap owner (GPS) Athleta .

Better Plant launches Jusu Labs for influencer and celebrity partnerships
April 22, 2021 via Kingston Whig Standard
Better Plant Sciences Inc., a wellness company that develops and sells herbal products, announces the launch of Jusu Labs, a division of Better Plant dedicated to partnering with celebrities and other influencers to generate additional revenue streams by selling healthier ones and create more sustainable products. Branded products for their audience.

New Balance signs Boston Celtics Aaron Nesmith
April 26, 2021 via SGB Online – headlines of business news outdoors
New Balance signed Boston Celtics newcomer Aaron Nesmith on a multi-year sponsorship deal that marks the brand’s fifth NBA player endorsement deal since returning to basketball in 2019.

RIP: The Creepy Business of Dead Celebrity Postings on Social Media|
April 25, 2021 via Torrent Freak
The dead are more alive than ever. Thanks to social media and inherited intellectual property rights, stars of the past enjoy digital immortality. Icons like Elvis, Marilyn Monroe, and John Lennon continue to be active on blue tick social media accounts, often controlled by for-profit companies that do not require family ties to the deceased.

Vanessa Bryant announces good news about Kobe Bryant – Nike sneakers despite contract end
April 25, 2021 via EssentialSports
Kobe Bryant is one of the most legendary characters in the NBA. Bryant’s 20-year career has been one of the league’s biggest draws. Kobe was an icon of the league and helped spark fan interest when Michael Jordan and Magic Johnson left the game. Kobe’s influence on the pitch has been huge, especially since his line of Nike sneakers was a fan favorite. The news of the deal between Nike and Kobe Bryant, which is about to expire, naturally angered fans.

Celebrities play a role in food partnerships, endorsements, and investor groups
April 23, 2021 via the Food Institute
While COVID-19 has kept celebrities off the red carpet, a number of product collaborations, endorsements, and corporate funding efforts have kept them in the spotlight. And while Star Power has certainly proven to be a valuable asset over the past century, some of the biggest names in sports and entertainment have been able to capitalize on their success in truly unique ways across the food landscape, especially during the pandemic.

Trevor Lawrence Signs Contract With Cryptocurrency App And Receives Bonus In Crypto
April 26, 2021 via Yahoo! news
The NFL draft doesn’t start until Thursday (April 29), but Trevor Lawrence is already doing business like a professional soccer player. Lawrence, the overwhelming favorite who is # 1 on the draft, has signed a multi-year endorsement deal with the cryptocurrency investment app Blockfolio.

Barrel Cash: Conor sells whiskey for $ 600 million
April 27, 2021 via ESPN News
Conor McGregor is no longer the majority owner of the whiskey brand he founded, but the UFC star has contributed to his growing fortune. Proximo Spirits, a company that owns Jose Cuervo and other alcohol brands, acquired a controlling interest in Proper No. Purchased up to $ 600 million worth of Twelve Irish whiskey. .

Movies & TV

The television audience’s Academy Awards drops to 9.85 million
April 26, 2021 via ABC News – Money
The Academy Awards television audience plunged to 9.85 million ABC viewers, less than half of the previous Oscars low, and continued the amazing trend of viewers gearing up for awards shows.

NHL deal gives Turner six months to develop a TV plan
April 27, 2021 via Sportico – Business
The NHL and Turner Sports officially announced their union on Tuesday when both parties announced that they had signed a seven-year contract for the league’s so-called “B” media rights package.

English Premier League in conversation about the transfer of current media rights with Sky, BT and Amazon
April 28, 2021 via Variety
The UK Premiere League (EPL), the UK’s premier national soccer league, is reportedly discussing the option to skip the next domestic TV rights auction for the competition and extend its current contract with Sky, BT and Amazon.

Music biz

BTS, Travis Scott and other celebrities make delicious pop for fast food menus
April 27, 2021 via Whittier Daily News
It’s not uncommon for pop superstars’ music to appear in commercials, but these days they have a side of fries. In the past few months, a number of stars from the music world have partnered with fast food chains that sell burgers and help sell the musicians to a wider audience.

Songs by Beyoncé and Aretha Franklin change hands in the music deal
April 26, 2021 via Bloomberg – Top Stories (subscription required)
Concord Music Group acquires more than 145,000 music rights from Downtown Music Holdings and brings songs by Beyoncé and Aretha Franklin under the same roof as Rodgers & Hammerstein and Kidz Bop. The deal combines two of the largest independent music catalogs in the world.

Dogecoin Prize: Snoop Dogg joins DOGE Hype Train with ‘Absurd’ music video from ‘Snoop Doge’
April 22, 2021 via Daily Express
The Dogecoin confirmation is sure to be welcomed by long-time DOGE holders who are hoping to push the virtual token past the £ 0.72 (USD 1) price. DOGE dealers gathered on social media last week and unofficially marked April 20th (April 20th) – a reference to smoking cannabis – Dogeday.

Not fungible tokens

The Golden State Warriors are the first professional sports team to launch an NFT collection
April 27, 2021 via Business Insider – Top Stories
The NBA’s Golden State Warriors are diving into the world of digital collectibles with the launch of an NFT collection. The NBA team announced on Tuesday (April 27) that it would be the first time a professional sports team has launched a digital collection.

Non-Fungible Brands: A Look at the Different Forms of Ownership and Potential Legal Issues Associated with Their Rise
April 18, 2021 via North Carolina – Journal of Law & Technology
Non-fungible tokens (NFT) are fueling the recent wave of interest in the blockchain space. An NFT is a verified asset using blockchain technology “on which a computer network records transactions and provides buyers with proof of authenticity and ownership”. The transaction becomes part of the permanent public record and serves as a certificate that cannot be changed or deleted.

Eminem, White Stripes Join the NFT Craze
April 23, 2021 via Metro Times Detroit
Just three weeks after Saturday Night Live faked Eminem’s 2002 hit “Without Me” to explain the latest baffling and tangled cryptocurrency craze, the 48-year-old rapper announced that his Stans will soon have access to his new batch of digital collectibles You can’t really touch it.

Hollywood Elite will receive NFTs in recognition of the upcoming awards show
April 23, 2021 via CryptoPost
A project will distribute non-fungible tokens (NFTs) in the gift bags of 25 actors, actresses and directors nominated for their roles in feature films. According to Nomine (eth), a project created in collaboration with the online marketplace Rarible, Metaversal and AdVenture Media, 25 of the 115 people nominated at this year’s Academy Awards will receive three non-fungible tokens (NFTs) in unofficial gift bags.

Right to advertising

College Athlete Image Rights Act supported
April 27, 2021 via the Daily Journal of Commerce – Seattle
U.S. Representative Anthony Gonzalez, a former Ohio state soccer player, reintroduced bipartisan bill on Monday (April 26) that gives college athletes the right to make money through endorsements and sponsorship deals. Gonzalez, R-Ohio and Emanuel Cleaver, D-Mo., Jointly sponsored the Student Athlete Level Playing Field Act.

NCAA’s Collision Course with State NIL Laws: Four Scenarios
April 26, 2021 via Sportico – Law
The university sports industry is facing an impending and complicated legal crisis. At least four states will come into effect on July 1st. Florida, Alabama, New Mexico, and Mississippi will be the first to have active NIL laws on the books unless judicial or legislative interference is taken.