Second Tencent Music Leisure Awards Conclude Efficiently, Additional Propelling the Development and Growth of China’s Digital Music Business

Shenzhen, China, January 26, 2021 / PRNewswire / – Tencent Music Entertainment Group (“Tencent Music”, “TME” or the “Company”) (NYSE: TME), the leading online music entertainment platform in China, hosted the second year Tencent Presentation of the Music Entertainment Awards (TMEA) at The Venetian Macao on January 23, 2021. The ceremony was broadcast live Tencent Music platforms including QQ Music, Kugou Music, Kuwo Music, and WeSing. In the 48 hours after the ceremony ended, topics related to the TMEA ceremony attracted 18.5 billion cumulative page views online.

Under the motto “Music to Live”, the second TMEA mastered and overcame the challenges of the Chinese music listeners last year, united and inspired them and released their enthusiasm for music and joie de vivre. During the ceremony, 57 awards were presented to national and international artists for their musical talents and contributions to the music entertainment industry China;; The winners included the K-pop group BLACKPINK, popular Chinese singers GEM, Jane ZhangJJ Lin, Mayday, Zhou Shenand the icon Taylor Swiftamong other musicians. The award ceremony was accompanied by live performances by leading music artists Chinalike CORSAK, Jane Zhang, WHEN, Richie Jenand Sunnee, each representing different styles and genres of music.

This year’s TMEA used innovative technologies to integrate online and offline experiences for the audience. In addition to watching the awards show online, music fans were able to overcome distance restrictions to interact with friends, creating a unique, immersive experience for music lovers. In addition, this year’s TMEA offered the latest technology for tailor-made live streaming surround sound systems for concerts. TME plans to increase the use of such systems in future concerts and create an exciting new experience for online music performance.

Since the opening ceremony in 2019, TMEA has leveraged TME’s broad user base, deep understanding of music trends and user insights, and rich and diverse music content to develop into an influential awards ceremony in the Chinese music industry.

Leverage Tencent TMEA, Music’s premier online music entertainment platform, has become the epitome of popular music trends in the country and plays an important role in showcasing and further unlocking the value of music. The awards serve to cultivate high quality music content and make it known to the public, as well as to celebrate the cultural virtues of the Chinese music industry, from which the industry, music artists and users alike benefit.

About Tencent Music Entertainment

Tencent Music Entertainment Group (NYSE: TME) is the leading online music entertainment platform in China and operates the most popular and innovative music apps in the country: QQ Music, Kugou Music, Kuwo Music and WeSing. Tencent Music’s mission is to use technology to empower music in people’s lives by allowing them to create, enjoy, share and interact with music. Tencent Music’s platform includes online music, online karaoke and music-oriented live streaming services that enable music fans to discover, hear, sing, watch, perform and socialize music. Please visit ir.tencentmusic.com for more information.

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SOURCE Tencent Music entertainment

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