Rovio Entertainment Corporation press release

Rovio Entertainment, Moomin characters and Gutsy animations enter into a long-term partnership

Iconic Finnish brands will join forces to create happy content in the years to come.
Rovio becomes the exclusive partner for Moomin-based mobile games.

ESPOO – Finland, June 21, 2021– Rovio Entertainment Corporation, the creator of Angry Birds, has entered into a long-term partnership with Moomin Characters and Gutsy Animation. Rovio will have the rights to develop and publish Moomin IP based games for any platform, with exclusive rights for all mobile platforms. Rovio will also become a minority shareholder in Gutsy Animations, creator of the Moominvalley 3D animation series, through an equity stake of 2.5 million euros and a convertible loan of 2.5 million euros.

Moomin is particularly well known in Japan, one of the largest gaming markets in the world. The duration of the partnership is six years, with a possible extension for a further six years.

“Gutsy Animations did an amazing job bringing the rich stories and alluring atmosphere of the Moomin Valley to life. We are honored and happy to enter into this partnership with Moomin Characters and Gutsy Animations. Working with Gutsy and Moomin gives us the opportunity to bring this iconic brand to new audiences around the world while delighting our existing fans. ” says Alex Pelletier-Normand, CEO of Rovio. ” This partnership will diversify our IP portfolio, which is an important step in our consistent growth strategy. Rovio’s first Moomin game, based on the original Tove Jansson story and world and inspired by the Moominvalley graphics, is already in development and we expect it to get a soft start later this year. ”

Roleff Kråkström, Managing Director of Moomin Characters, says, “As Moomin Characters is keen to expand its digital footprint and offering, it is fantastic to work with Rovio Entertainment, who have a wealth of expertise and success in this area. We are confident that this partnership will open up new opportunities not only for the Moomin brand, but also for additional Nordic history. This partnership marks an important milestone in our strategy to bring local Nordic creations to the international market. ”

Marika Makaroff, Founder and CCO of Gutsy Animations, says: “I am delighted that Rovio is coming to us and supporting our efforts to create meaningful international content based on Nordic values. This investment shows that growth doesn’t always have to come from afar and is incredible evidence of the confidence in Gutsy Animations’ ability to create high quality, distinctive content for the global marketplace. In addition, through the collaboration between three Finland-based companies, this partnership shows a high level of trust in Finnish know-how and underscores the power of storytelling through shared values. This investment gives us a valuable opportunity to continue writing Finnish entertainment and cultural success stories that follow in the footsteps of our acclaimed Emmy® Award-nominated adaptation of the original Moomin stories Moominvalley. “


Press assets:

Press inquiries:

For Rovio:
Please direct interview requests for the CEO to Lotta Backlund, Head of Communications & PR
Tel: +358 40 531 3076

Harris Roto, CEO, Gutsy Animations
Telephone number. +358 40 840 8007

Roleff Kråkström, General Manager, Moomin Characters
Telephone number. +358 (0) 40 054 9692

About Rovio:

Rovio Entertainment Corporation is a global mobile-first game company that develops, develops and publishes mobile games that have been downloaded over 4.5 billion times to date. Rovio is best known for the global brand Angry Birds, which started as a popular mobile game in 2009 and has since grown from games to various entertainment and consumer products under branded licensing. Today Rovio offers several mobile games and animations and produced The Angry Birds Movie in 2016. The sequel The Angry Birds Movie 2 was released in 2019. Rovio is headquartered in Finland and the company’s shares are listed on the main listing of the NASDAQ HelsinkiQ stock exchange with trading code ROVIO. (

Notes for editors:

Via Gutsy Animations
A Finnish production house Brave animations believes the world needs friendly, clever, meaningful, and bold content for a global audience. The flagship production, the Moominvalley TV series, is nominated for the International Emmy® Award and has a record 16 million starts on Yles streaming platform in Finland. Moominvalley won the Golden Venla for the best children’s and youth program for two consecutive years – in 2019 and again in 2020. The production company, which was founded in 2016 by award-winning creator Marika Makaroff, relies on the best creative people to produce worldwide.

About Moomin characters
Moomin Characters Oy Ltd is the official copyright holder of all Moomin characters. All Moominvalley characters are registered trademarks worldwide. The Moomins are central characters in a series of books and comic strips written by the Finnish-Swedish writer and artist Tove Jansson between 1945 and 1980. They are one of Finland’s largest exporters and have a worldwide fan base. The company was founded in the 1950s by Tove Jansson (1914-2001) and her brother Lars Jansson to look after Moomin copyrights and is still run by family members. Rights and Brands is the company’s worldwide licensing agent.