THE ANGEL, April 12, 2021 / PRNewswire / – Riva Technology and Entertainment (RTE) announced that it has entered into multiple trademark license agreements with toy industry leader MGA Entertainment (MGAE) to develop and publish mobile games based on the successful properties of the global Toy company LOL Surprise! ™ based and Rainbow High ™.
RTE is a veteran in the gaming and IP business who has been building gaming companies and concluding and developing top license agreements for over 20 years Hollywood, Bollywood, Sports and up to the world’s leading brands.
LOL Surprise! ™ by MGA Entertainment is a global phenomenon that has won the prestigious Toy of the Year award for three years. MGA’s newly launched Rainbow High debuted in 2020 and has already become a cultural phenomenon that is present across products, content and integrated digital media.
The global game market with a value of USD $ 162.32 billion in 2020 and expected to reach USD $ 295.63 billion until 2026. Mobile gaming generated $ 13.2 billion Revenue in US dollars in 2019.
“MGA has a diversified portfolio of leading brands and makes fantastic, award-winning toys. Our vision of integrating the world of mobile play with consumer products and toy culture is closely aligned. I admire them for their steady growth over the years and The incredible effort they put into creating a universe that represents each of their collections. RTE is always keen to connect with the greatest and best, and MGAE certainly is. Details on upcoming games will be shortly announced, “he said RTE CEO & Founder, Paul Roy.
Isaac Larian, CEO and Founder of MGA Entertainment, added, “We are excited to partner with RTE, which has a proven track record of working with the largest IPs and delivering high quality results. Our digitally native fans want to experience our award-winning brands across all platforms, Mobile Gaming is for us A strategic focus in 2021 and beyond. MGA’s goal is to significantly expand both digital gaming and NFTs. “
RTE was founded in 2002 with a global presence from the USA to East Asia and has been successfully implementing the vision of tomorrow for almost 20 years. RTE has an industry advantage in its ability to guide every project from concept to execution. all under one roof. The complementary businesses include location-based entertainment, branded and IP licensing, content, consumer products, games, and sports.