Prada sees virtues to protect in digital runways | Leisure




A giant screen broadcasts a Prada fashion show during the Fall-Winter 2021-22 collection for women, unveiled during Fashion Week on Thursday, February 25, 2021 in Milan, Italy.




A live Moschino fashion show is streamed on a giant screen, presenting the fall-winter 2021-22 collection for women, which was unveiled during Fashion Week on Thursday, February 25, 2021 in Milan, Italy .




Prada sees virtues that need to be preserved on digital runways

A live Moschino fashion show is streamed on a giant screen, presenting the fall-winter 2021-22 collection for women, which was unveiled during Fashion Week on Thursday, February 25, 2021 in Milan, Italy .




Prada sees virtues that need to be preserved on digital runways

A live Moschino fashion show is streamed on a giant screen, presenting the fall-winter 2021-22 collection for women, which was unveiled during Fashion Week on Thursday, February 25, 2021 in Milan, Italy .




Prada sees virtues that need to be preserved on digital runways

A live Moschino fashion show is streamed on a giant screen, presenting the fall-winter 2021-22 collection for women, which was unveiled during Fashion Week on Thursday, February 25, 2021 in Milan, Italy .

By COLLEEN BARRY AP Fashion Writer

MILAN (AP) – Miuccia Prada has adapted to the digital runway and is unwilling to give up her classes once the pandemic is over.

Prada showed their first fall-winter collaboration with Raf Simons on Thursday. The camera followed models as they traversed architectural spaces of marble floors and walls clad in faux fur. It wasn’t the usual parade of glances seen from a fixed position, but the camera allowed for familiarity with the collection and a closer look at details, suggesting repetition and new angles that might have gone unnoticed in a crowded showroom .

While a runway show fades with the lights at the last glance, digital presentation requires another step: choosing the details that “create an atmosphere,” said Prada in a streamed conversation after the digital show.

“Of course we can go back to reality,” she said, referring to the post-pandemic world. “But … that shouldn’t be lost. It was a lot more effort, but a lot more interesting. We’ll probably have to do both. “

Digital shows are difficult to ignore, even for media used to the hustle and bustle on the runway. The collections coming out in this second year of the pandemic, raising hopes of a return to normal in the next cold weather season, are by and large as ambitious as they were in pre-pandemic and require attention.

The Prada Simons collection was a multi-layered affair with graphic prints on body-hugging items, wraps made of faux fur, sequined dresses and naively patterned knitwear as inserts on dresses and jackets. Beyond the obvious suit, the straight jacket, there was a surprise, a rich geometric pattern that peeked out or warm, furry linings. The women’s collection continued the body-hugging comfort layer of long johns from men’s clothing and leather gloves with zip pockets.