FROM MADDY VITALE
Jake Brown, who is only 24 years old, is a budding entrepreneur.
His WoodLuck clothing line offers a range of items for the outdoor type. And the clothes are selling fast. The young talent not only keeps pace with the growing business, but also expands his company and still offers his regular and new customers special offers.
Brown is offering 20 percent off WoodLuck inventory and free shipping through Saturday, December 4th. The coupon code is Beer20. To order, visit WoodLuck at https://woodluckapparel.com/
Clothing is about quality, style, and uniqueness, Brown said. Every “WoodHood” hoodie has a thin piece of wood with the WoodLuck logo sewn into the garment. The company name arose from Brown’s superstition that “knocking on wood” as a lucky charm.
WoodLuck’s customer base has been growing steadily since the website launched in 2018.
And Brown is pretty sure why that could be.
“It’s about quality,” he said during an interview on Saturday in his new office in downtown Ocean City. “A lot of our older shirts just weren’t as good as they are now. I researched various companies and clothing until I found the brand with the best quality. “
Brown, who works full-time in insurance risk management, is an avid surfer and animal lover who is devoted to his family and friend, Alex Valentini of Manasquan.
Jake Brown and his girlfriend Alex Valentini in his new office in downtown Ocean City.
His passion drives the success he has achieved with WoodLuck.
Brown claims that thanks to his business philosophy – quality over quantity – he ensures he delivers a garment that is comfortable, casual, yet stylish and memorable.
“I want my customers to come back,” he says. “If people like the design or the color, but the quality just isn’t there, they won’t come back.”
Thick and soft sweatshirts from coffee to bone color define the hoodies. Like the other items of clothing, the long-sleeved shirts have the WoodLuck logo with a simple, clear gradient under the logo. The backs of the shirts have designs ranging from surfboards to sundials. The hoodies have the thin wooden labels.
Although his garments are competitively priced, Brown also knows the importance of rewarding returning customers and attracting new WoodLuck fans, he said.
That’s why Brown regularly offers discounts and specials on the website.
He attributes good business acumen to his parents Marnie and Jim Brown, who helped him with his dream, which was once a hobby but quickly turned into a career.
Each hoodie has a thin piece of wood with the logo for the superstitious. (Courtesy photo by Jake Brown)
WoodLuck started out at his parents’ house after all.
Now that he has opened an office in Ocean City that he uses for his inventory and WoodLuck office, he sees even more expansion in the future.
He grew up in Ambler, Pennsylvania with his parents and brother Ryan, 20, but always spent the summers in Ocean City.
“I’ve vacationed here since I was a baby,” noted Brown. “I thought Ocean City would be an ideal place to start WoodLuck.”
He is a 2019 graduate of Bloomsburg University where he studied business administration. During his studies WoodLuck was born and the website was launched.
WoodLuck orders, at least for now, exclusively online. While Brown said he was open to the possibility of opening a retail store in the future, the WoodLuck website currently gives customers the benefit of ordering exactly what they want and getting it delivered to their door.
Brown has ideas for some new items and will definitely continue to grow.
“This month itself is the best month we’ve had so far,” he said. “I only fill out order after order. It’s getting really full now, that’s great. My goal is to have more space for more inventory and possibly introduce some new parts into the line. “
Brown has some ideas but doesn’t share the details yet.
“We’ll get some new hats and shorts in the spring,” he said. “We might see some new categories over the summer. We will definitely have something new for our customers. “
WoodLuck is all about stylish yet comfortable clothing. (Courtesy photo by Jake Brown)